Arne T. Kammhoefer

Intern Market Research

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Greater Munich Metropolitan Area

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Timeline
About me
"Without music life would be a mistake." (F. Nietzsche)
Education
- University of Applied Sciences ("Fachhochschule") Wiesbaden (now called Hochschule Rhein Main)
  1999 - 2004
  Bachelor Honours (Diploma) Business Administration (Marketing) 1.7
  - Distribution & Sales Management / International Business- Product Management / Communications- eBusiness- Market(ing) ResearchDiplom thesis: ‘The relevance of charts from the perspective of consumers and record companies’
- University of Westminster (Westminster Business School), London, GB
  2001 - 2001
  Marketing
Experience
- MTV Networks Germany GmbH
  Jan 2000 - Jan 2000
  Intern Market Research
- WOM World of Music Produktions- & VertriebsGmbH
  Jan 2001 - Jan 2001
  Intern Marketing
- Zomba Records GmbH
  Jan 2003 - Jan 2003
  Intern Promotion
- Media control GfK International GmbH (now called GfK Entertainment GmbH)
  May 2004 - Mar 2012
  - Independent development, optimisation and management of the first retail panel reporting for the Swiss music, video and games market- Professional leadership of up to five employees- Working closely and in a trusting manner with the trade associations IFPI Switzerland, SVV & SIEA- Providing support and advice to Swiss and German customers- Planning and conducting workshops and customer presentations- Responsibility for reporting, retail panels & article master data- Working on special projects (e.g. setting up a music retail in Italy) Show less
  - Project Manager Entertainment Switzerland
    Jul 2005 - Mar 2012
  - Junior Manager Marketing / Market Research International & International Data Coordinator
    Nov 2004 - Jun 2005
  - Employee Entertainment Market Research
    May 2004 - Oct 2004
- GfK SE
  Apr 2012 - Mar 2013
  Marketing Consultant
  - Responsible for customer care and consulting, primarily for Mars GmbH, in the product groups of pet food, rice and chocolate products, with regard to analyses and KPIs. - Contract-based implementation of customer requirements & coordination with the specialists.- Creation of presentations and analyses based on household panel data. - Optimisation of internal workflows
- Sonoton Music
  Jul 2013 - now
  Digital Rights:- Commercial, digital release of the entire Sonoton original repertoire on DSPs- Setting up and managing YouTube monetisation with CID partners- Coordination of domestic and foreign claim release and allowlist requests- Collaboration with CEO, Music Department, Communications, Data Management and Administration- Identification and processing of new business areas & distribution channels (New Business)- Staff function for the managementRepresentation of the company:- In & towards trade associations and committees, etc. (such as DMV, BVMI, GEMA, GVL and GPMA)- At events (e.g. GEMA general meeting and Reeperbahn Festival) Show less
  - (Director of) Business Affairs / Digital Rights Management
    Oct 2019 - now
  - Associate Director Music Licensing
    Aug 2015 - Sept 2019
  - Assistant Director Music Licensing
    Jul 2013 - Jul 2015
Licenses & Certifications
- Online-Marketing-Basics (Google Zukunftswerkstatt)
- Musik-Verlagsmanager / Music Publishing (Music Business Summer School)
  HMS Hamburg Media School GmbH
  Jan 2014
- International Music Publishing (Music Business Summer School)
  HMS Hamburg Media School GmbH
  Jan 2021
- Label- & Vertriebsmanagement / Label and Distribution Management (Music Business Summer School)
  Hamburg Media School
  Sept 2021
- Online Marketing Camp
  Hamburg Media School
  Jan 2013