Jack-Slade Lee

Experience

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  LBS INC.

  Apr 2017 - Dec 2020

  Lead Marketing & Sales Recruitment Specialist

  • Managed all marketing strategies and campaigns including social media and the website• Developed new customer leads through relationship marketing• Created graphics and logos using Adobe InDesign

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  ALG Holdings

  Dec 2020 - Apr 2022

  Marketing Manager

  • Led, optimized, and managed all marketing campaigns including social media, SEO, Google Advertising, print, and direct marketing for 12 different brands • Developed marketing strategies to create new partnerships and drive brand awareness• Managed all social media accounts including content• Managed email and texting campaigns using EZ Text and Mailchimp/Constant Contact• Created monthly campaigns to increase website conversion rate and traffic• Led complete digital rebranding efforts for multiple companies• Scheduled and optimized paid ads for all digital platforms to drive sales • Managed marketing budgets using mainly Google Ads and Facebook Ads Manager• Generated KPIs and paid media reports using Google Analytics & SEM Rush• Improved overall online conversion rate by 13% in one year• Increased website traffic by 27% in one year• Gained 3,000+ followers in 4 months on Facebook and Instagram• Boosted engagement rate on Facebook and Instagram by over 4% in 4 months • Created digital art using Canva graphic design platform• Filmed and edited a variety of videos for online release• Developed website maps and designs• Scheduled social media posts using Hootsuite• Distributed press releases utilizing Cision and other related platforms• Conducted market research and competitive analysis to create full social media strategies• Communicated with clients/contractors and translated analytics into written marketing briefs• Organized photography/videography product shoots Show less

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  Wheeler Advertising

  Apr 2022 - Apr 2024

  Account Director

  • Managed 35+ clients• Implemented pay-per-click advertising strategies across platforms including Google, Facebook, Linkedin, Instagram, TikTok, etc., optimizing campaigns for maximum ROI.• Spearheaded organic social media content creation (Monthly calendar, graphics, and captions) and scheduling on various platforms including Facebook, Instagram, and TikTok.• Acted as the SEO Manager for all agency clients, driving increased visibility and organic traffic to client websites.• Collaborated with clients to develop monthly sales themes, translating vehicle/RV offers into assets including website banners, social media graphics, email/HTML, geo-fence banners, Google display banners, direct mail, radio production, and video production for TV, Cable, OTT, and YouTube.• Managed client budgets across multiple advertising platforms, continuously refining strategies to maximize spending efficiency and campaign effectiveness.• Regularly tracked and analyzed campaign performance metrics, providing clients with comprehensive monthly reports to showcase month-over-month progress.• Proactively generated innovative ideas and recommendations to elevate client campaigns and achieve superior results.• Tracked client billing information, ensuring the timely generation of invoices at the end of each month. Show less

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  Provider CSAO

  Sept 2022 - now

  Chief Marketing Officer

  • Handles all marketing operations (B2B)