Susan Laurits

Susan Laurits

Video producer/writer/editor

location of Susan LauritsJavelin Agency

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  • Timeline

  • About me

    Senior Writer/Editor

  • Education

    • Wilkes University

      -
      Communications

      Activities and Societies: Field hockey, NCAA Division III

    • Rowan University

      -
      BA Communications
  • Experience

    • RCA/GE/Lockheed Martin

      Sept 1986 - Sept 1989
      Video producer/writer/editor

      Produce, write, edit training videos and other communications related to US Navy AEGIS combat system.

    • Munich Re

      Sept 1989 - Mar 2016

      Develop and execute strategic marketing communications plans to advance the mission, goals and brand identity of the company and its key business units and initiatives. Marketing plans include activities across the communications mix:Advertising- Concept and copy for advertising, advertorials and sponsorships Promotions - Strategies and deliverables to ensure an impactful presence at industry events including booths and tables, promotional items, pre/post event advertising and sponsorship materials, press and social media strategy and content- Content for fact sheets, internal and external websites, topic publications/reports, articles for trade journals, multi-media presentationsPublic and media relations- Message points for media and trade press - Executive speeches for industry gatherings and presentations- Interview coordination Direct marketing - E-mail marketing strategies and campaigns- List maintenance Show less

      • Communications Specialist

        Sept 1998 - Mar 2016
      • Video producer/writer/editor

        Sept 1989 - Sept 1998
    • Innovative Coverage Concepts

      Sept 2016 - Oct 2017
      Consultant - Writer, Editor and Communications Strategist

      Consulting, strategy and production for print and digital marketing communication projects including press releases, media outreach, blog posts, infographics, presentations, website content, RFPs and email marketing.

    • MetLife

      Nov 2017 - Jul 2018
      Senior Consultant, Writer/Content Owner

      Support employee communications and engagement by managing and developing content for multiple digital and print projects. Key contributions:- Research, write and edit executive communications for division-wide Town Hall and departmental all-hands meetings, compose executive messages to employees, write and edit press releases- Prepare executive presentations and scripts- Coordinate, write and edit associate newsletter and website content- Provide Communications support for annual off-site conference recognizing outstanding employees, including content development for registration website and mobile app, preparing on-site messages, writing and editing executive and business partner presentations and speeches, producing video content Show less

    • ETS

      Aug 2018 - Jan 2019
      Marketing Communications Consultant (Contractor)

      Provide product marketing and thought leadership support in pursuit of K-12 and professional educator programs including Praxis® teacher licensure products, educator preparation and the ProEthica® professional educator programs. Work with internal and external teams to drive customer engagement through conferences, symposia and other events.

    • Bristol Myers Squibb

      Jan 2019 - now
      Content Development Writer (Contractor)

      Drive engagement among work stream leaders, project sponsors, application and service owners, service providers and other key stakeholders with the enterprise knowledge management governance model and ServiceNow support portal.

    • Javelin Agency

      Apr 2022 - now
      Senior Writer/Editor

      Write and edit marketing materials to support AT&T Business products and services. This includes short-form copy such as product offer fliers, email communications to customers, infographics, and social media posts. Long-form content includes blog posts, product briefs, and eBooks. Ensure all content aligns with brand voice guidelines and Flesch-Kincaid grade-level readability requirements.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Susan Laurits
      2024 AVA Digital Awards (Platinum, Gold) Association of Marketing and Communication Professionals (AMCP) Mar 2024 AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.Work ranges from digital campaigns – to audio and video production – to website development – to social media engagement – to mobile marketing.