Susan Laurits

Experience

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  RCA/GE/Lockheed Martin

  Sept 1986 - Sept 1989

  Video producer/writer/editor

  Produce, write, edit training videos and other communications related to US Navy AEGIS combat system.

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  Munich Re

  Sept 1989 - Mar 2016

  Develop and execute strategic marketing communications plans to advance the mission, goals and brand identity of the company and its key business units and initiatives. Marketing plans include activities across the communications mix:Advertising- Concept and copy for advertising, advertorials and sponsorships Promotions - Strategies and deliverables to ensure an impactful presence at industry events including booths and tables, promotional items, pre/post event advertising and sponsorship materials, press and social media strategy and content- Content for fact sheets, internal and external websites, topic publications/reports, articles for trade journals, multi-media presentationsPublic and media relations- Message points for media and trade press - Executive speeches for industry gatherings and presentations- Interview coordination Direct marketing - E-mail marketing strategies and campaigns- List maintenance Show less

  • Communications Specialist

    Sept 1998 - Mar 2016

  • Video producer/writer/editor

    Sept 1989 - Sept 1998
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  Innovative Coverage Concepts

  Sept 2016 - Oct 2017

  Consultant - Writer, Editor and Communications Strategist

  Consulting, strategy and production for print and digital marketing communication projects including press releases, media outreach, blog posts, infographics, presentations, website content, RFPs and email marketing.

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  MetLife

  Nov 2017 - Jul 2018

  Senior Consultant, Writer/Content Owner

  Support employee communications and engagement by managing and developing content for multiple digital and print projects. Key contributions:- Research, write and edit executive communications for division-wide Town Hall and departmental all-hands meetings, compose executive messages to employees, write and edit press releases- Prepare executive presentations and scripts- Coordinate, write and edit associate newsletter and website content- Provide Communications support for annual off-site conference recognizing outstanding employees, including content development for registration website and mobile app, preparing on-site messages, writing and editing executive and business partner presentations and speeches, producing video content Show less

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  ETS

  Aug 2018 - Jan 2019

  Marketing Communications Consultant (Contractor)

  Provide product marketing and thought leadership support in pursuit of K-12 and professional educator programs including Praxis® teacher licensure products, educator preparation and the ProEthica® professional educator programs. Work with internal and external teams to drive customer engagement through conferences, symposia and other events.

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  Bristol Myers Squibb

  Jan 2019 - now

  Content Development Writer (Contractor)

  Drive engagement among work stream leaders, project sponsors, application and service owners, service providers and other key stakeholders with the enterprise knowledge management governance model and ServiceNow support portal.

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  Javelin Agency

  Apr 2022 - now

  Senior Writer/Editor

  Write and edit marketing materials to support AT&T Business products and services. This includes short-form copy such as product offer fliers, email communications to customers, infographics, and social media posts. Long-form content includes blog posts, product briefs, and eBooks. Ensure all content aligns with brand voice guidelines and Flesch-Kincaid grade-level readability requirements.