Experience

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  城邦媒體控股集團

  Aug 2017 - Mar 2018

  行銷企劃專員

  Main performance:1. Led " Online International Book Expo in 2018 ", and achieved 15% improvement over last year2. Monthly average sales achievement rate was above 90%Job description:1. Arranged online campaigns, including copywriting, discount, marketing strategy, and product selection2. Managed and updated website content, and designing product kits3. Collaborated with edition companies

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  Insta360

  Jul 2018 - now

  In charge of APAC region marketing, including Taiwan, Hong Kong, Macao, Southern-Eastern Asia Countries, and India.1. Public Relation - Promoted media coverage and brand information in APAC region- Campaigns including Product launches, Show events, Sales campaigns, Large function updates, etc- Press kit preparation and localization2. Business development- Sought business cooperation in APAC region, including co-branding events with brands, like Redbull, Monster, Merida, etc- Influencer marketing including Product review, demonstration, Footage shooting, Competitor product comparison review, etc. Cooperated with over 300 KOLs from various platforms (YT/FB/IG), brought over 5M traffic to the official website and media, converted over 10,000 unit sales, and built a leading position for brand image in specific verticals- Developed markets in new verticals, like water sports, camping, photography, etc. Built new collaborations with over 30 new KOLs in a short period- Arranged dedicated video production with creators or studios, including new product showcase videos, campaign videos, creative content, etc. Supported communication between company and creators, and handled every problem encountered in the process- Important user story and high-quality content collection3. Digital Marketing- Continuous SNS content posting operation- Collaborated with related communities, like product user groups, sports groups, or forums- Copywriting and localization - Dealt with social media comments4. Distributors' relationship management- Executed marketing projects and operations with regional distributors- Arranged company resources or marketing suggestions for distributors Show less 1. Pre-sale Customer Service:Handled customer service consulting requests from Email and online customer service system, including order arrangement, payment issues, delivery issues, product recommendations, etc- Maintained over 90% average positive rate for almost every season and high promotion performance- CMS operation and dealt with related problems2. Oversea E-Commerce Distribution and Business DevelopmentOperated oversea E-Commerce platforms and developed business clients, including contract negotiation, delivery arrangement, product uploading, online Sale campaign planning, etc- Operated B2B platforms like 1688 and middle east E-commerce platform, JollyChic. Increased the sale amount from 0 to 1000+ units per season, and improved the benefit of these platforms.- Developed new oversea E-Commerce clients, and maintained the long-term collaboration will of existing clients Show less

  • Marketing Manager

    Mar 2020 - now

  • Oversea E-commerce Customer Service

    Jul 2018 - Mar 2020