Nate Scott-Fullerton

Experience

• 

  Telstra Direct Sales Telemarketing

  May 2002 - Jun 2005

  • Collate and roll out Data to DST from Telstra Marketing• Develop strategies for the team leaders to implement with their staff• Coach and develop the team leaders to manage the campaigns once they were rolled out• Coach staff where I had the opportunity to further improve performance• Roster staff and teams based on the KPI’s that were required to achieve the end result• Develop all sales material, scripts and collateral for the teams to use• Manage approximately 2 to 3 teams per campaign and multiple campaigns at one time• Develop, monitor and report on Activity based KPI’s from the teams• “Train the trainer” on all aspects of a new campaigns within each team• Attend and facilitate meetings within each team around performance and support the team where necessary• Facilitate weekly, Monthly and campaign driven team meetings with all of the team leaders working on my campaigns• Initiate product specific training where required to support the teams• Report on the result of the campaign to all stakeholders• End responsibility for the success of the campaign rested with me• Ran the most successful campaign that DST had run to that time in respect to contact rate and sales to presentations rate Show less • Manage a team of 8 telesales consultants• Coach and mentor them in their challenges and daily activities• Develop coaching plans for the staff on a Monthly basis• Monitor and manage daily activity levels of all staff• Manage daily team meetings around results and activities for the day• Train staff in new campaigns that we would work on• Develop supporting collateral for any new plans or campaigns that we worked on• Buddy up with staff for coaching and training purposes • Listen to call recordings for further coaching and development purposes• Roster time off the phones for further development where required• Ensure targets were met and campaigns completed successfully• Building rapport with new staff members• Liaise with Campaign Managers on an ongoing basis around the performance of a campaign• Report of campaign performance to campaign managers and center management• Sales Team Leader of the QTR 3 of 4 QTR 2003• 3 staff under me won achievement or improvement awards during my time as an STL. Show less • Maintain and exceed outbound call KPI’s• Offer clients new services and change over to new Telstra plans• Migrate customers into Telstra from other providers (Voda / Optus)• Cross sell other Telstra services (Home, Bigpond) to existing Telstra Mobile customers• Maintain integrity and professionalism with all clients• Achieved multiple team awards for activity KPI’s and Customer satisfaction awards• Consistent Rating 5 statistics across all levels (Contacts, Presentations and Sales on a daily basis) Show less

  • Campaign Manager

    May 2004 - Jun 2005

  • Sales Team Leader

    Jan 2003 - Apr 2004

  • Sales Executive

    May 2002 - Dec 2002
• 

  Sensis

  Aug 2007 - Dec 2009

  • Identify key target markets for my consultants• Develop “lead in” market strategies for the team• formulate effective digital strategies for clients • Manage portfolio spend for a team of 12 Telesales consultants• Coach and develop staff improvement• Develop, monitor and report on Activity based KPI’s• Meet financial KPI’s of the team• Handle and complaints or client legal issues for the team• Liaise between internal stakeholders within Sensis• Organize and roster training and development activities for my team• Facilitate weekly, Monthly and campaign driven team meetings• Develop strategic development plans for the next canvas period for the team• Initiate product specific campaigns where required• Develop ongoing relationships with key client stakeholders / decision makers• Hands on business development activities where required to assist staff• Develop and maintain respect amongst the team – lead by example• Develop and maintain reporting tools for management Show less • Identify key target markets• Develop digital marketing strategies for prospective clients• Develop “lead in” market strategies• Manage client advertising spend• Solution based selling of Advertising programs• Grow existing client spend levels• Target, bring on and manage new accounts• Co-ordinate advertising production for my clients• Manage branding image of clients within our mediums (Print / Online)• Identify and handle any claim processes in my work load• Develop strategic development plans for the next canvas period• Grow consumer online spend with the business• Develop ongoing relationships with key client stakeholders / decision makers• Hands on business development• Building rapport with new clients Show less

  • Sales Team Leader - Telesales

    Dec 2008 - Dec 2009

  • Account Executive - AQUA Adelaide

    Dec 2007 - Dec 2008

  • Account Executive - Telesales

    Aug 2007 - Dec 2007
• 

  Learning Seat

  Jan 2010 - Nov 2011

  Strategic Partnerships and Business Manager

  Management of Existing Major Clients and Development of new Business OpportunitiesDigital marketing Strategy for the SA marketDevelopment and Delivery of EDM and DM communications

• 

  Sleek Websites

  Oct 2010 - Sept 2014

  Sales & Marketing Director

  Digital Strategic Consulting, including business plan & sales strategy implementation.Management of SalesForce CRM implementationManagement of Business Development ManagersSelection and criteria setting for Call Centre workforceDevelopment of reports and planningManagement of Partner Channel DevelopmentManagement of Networking and Seminar planning and Development

• 

  Intercad

  Jan 2012 - Apr 2015

  Business Manager - SA

  • Manage Major SA Accounts (Inc Hills, DSTO, OneSteel , Arrium Mining)• Manage Technical Account managers• Sales Person of the Year – 2012 / 2013 – ANZ• Marketing Campaign Managemenmt• Monitor and report on lead generation performance to management• Engage Telemarketing team to drive registrations to upcoming events• Engage telemarketing staff to drive retention rates for existing maintenance contracts• Set up and run grab back campaigns through the telemarketing division• Sell complex software services and consulting packages to SME & corporate• Mentor Technical Account Managers to identify leads and opportunities• Accountable for existing Renewal % for the SA region • Project manage implementation of data management / consulting packages• Project Manage and implement delivery of CAD software to clients• Present holistic design / manufacturing software efficiency solutions• Report on SA performance to management• Initiate and manage seminar presentations and involvement for the SA office• Dealing primarily with c level clients and business owners• Present at industry functions / design award nights Show less

• 

  Sodapop Digital Marketing

  Mar 2015 - Apr 2019

  Founding Director / Digital Strategist

  Sodapop Digital is all about you getting the absolute most out of your digital marketing presence. We help businesses develop websites that convert visitors to leads and digital marketing campaigns that capture highly targeted leads for your business. We look at your whole digital marketing platform to ensure - You don't spend money on Marketing, only to send prospects to a poorly converting Website You don't spend money developing a website that won't convert viewers to prospects You are appearing in searches you should be found for What appears in the searches is not harmful to your business image That's just the tip of the iceberg. Effectively we make sure your web presence is finely tuned to ensure you get the best possible conversion for the money you spend. Show less

• 

  Aon

  Sept 2015 - Oct 2018

  Sales Marketing Manager

  - Assist in building the South Australian client base for AON Risk Solutions - Commercial - Association Marketing Planning- Develop strategies to capture new markets and business - Referral market establishment- Event management- Pipeline management and progression- Activity KPI management

• 

  QED Media Australia

  Mar 2019 - Feb 2020

  Senior Consultant

  Senior Digital Strategist - Development and implementation of marketing plans for clients - Sales - Google Ads Management - Website Development (WordPress)

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  Sunup Workshop

  Feb 2020 - now

  Head Of Marketing
• 

  Little Bonsai Gin Co.

  May 2022 - now

  Head Distiller / Founder
• 

  4RT

  Jul 2023 - now

  Digital Specialist