Melissa Johnson

Experience

• 

  YMCA

  Jun 2008 - Dec 2009

  Youth Counselor

  Supervised middle and elementary school childrenLead Group ActivitiesPlaned and implemented group clinics

• 

  Visit Winston-Salem

  May 2009 - Aug 2009

  Communications Intern

  Created themes for WeekendsinWinston.com and assisted with website maintenanceCompiled and published information for Holiday Events CalendarAssisted with public relations aspect of the organization via writing and distributing press releasesGenerated and distributed Motorcoach leads for major venueAssisted with services aspect of the organization

• 

  Visit Winston-Salem

  Dec 2009 - May 2010

  Communications Assistant

  Created themes for WeekendsinWinston.com and assisted with website maintenanceAssisted with public relations aspect of the organization via writing and distributing press releases

• 

  Chrissy Freeman Designs

  Aug 2010 - Aug 2011

  Front end web development utilizing CSS&XHTML and Business Catalyst Content Management SystemAssisted with research and marketing for ConsignmentMommies.com via press release distribution and lead generation Researched and generated leads for marketing websitesComposed and distributed press releasesAssisted with data entry for ConsignmentMommies.com and ClothesBefitting.com

  • Assistant Web Developer

    Aug 2010 - Aug 2011

  • Assistant

    Aug 2010 - Dec 2010
• 

  Clothes Befitting

  Sept 2010 - Dec 2010

  Marketing/Web Assistant

  Assisted with website launch and implementation of eCommerce capabilitiesResearched, generated and executed launch of digital marketing planLead HTML and CMS capabilities training sessions

• 

  Burlington Recreation and Parks Department

  Feb 2011 - Aug 2011

  Recreation Aide

  Assisted with planning, organizing and implementing the 2011 Alamance/Burlington Senior GamesCompiled and documented forms using SCOPE tools in efforts to obtain certification of “Senior Center of Excellence”

• 

  The Click Depot Inc

  Sept 2011 - Apr 2013

  Project Management Team

  Front end web development for mobile and desktop sites using CSS, HTML, PHP and JavaScriptCreated, developed and managed Mobile Websites and Mobile Marketing CampaignsAided in CRM integration, project documentation and monthly reporting through WorkETC platformAssisted with structuring organizational processes and flow of communication amongst satellite offices

• 

  Sprout Media Lab

  Apr 2013 - Jan 2014

  Lead Project Manager

  Organize, maintain and analyze programs for local Internet Marketing CampaignsAnalyze, construct and manage PPC Campaigns for client baseAccount Management for incoming and current clientsOversee and compile content for inbound Content Marketing StrategyUtilize current SEO standards for optimization of client Internet Marketing Campagins Front end web development for mobile and desktop sites using CSS, HTML, PHP and JavaScriptCreate, develop and manage Mobile Websites and Mobile Marketing CampaignsAid in CRM integration, project documentation and monthly reporting through WorkETC platformAssist with structuring organizational processes and flow of communication amongst satellite offices Show less

• 

  Digitas Health

  Jan 2014 - Nov 2014

  Search Analyst
• 

  Empower MediaMarketing

  Dec 2014 - Aug 2016

  • Senior Search Specialist

    Sept 2015 - Aug 2016

  • Search Specialist

    Dec 2014 - Sept 2015
• 

  Spark Foundry

  Aug 2016 - Nov 2019

  • Associate Director, Performance Practices

    May 2017 - Nov 2019

  • Search Manager

    Aug 2016 - May 2017
• 

  Lowe's Companies, Inc.

  Nov 2019 - Oct 2022

  • Manager, Marketing Platforms and Ad Technology

    Aug 2021 - Oct 2022

  • Manager, Paid Media

    Nov 2019 - Aug 2021
• 

  Walmart Connect

  Oct 2022 - now

  Senior Manager, Agency Partnerships