Clara Pino

Experience

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  Baltimore City Health Department

  May 2011 - Aug 2011

  Healthy Homes Bureau Intern

  Provided support for community outreach and grant writing. Most work mainly focused on childhood asthma, pests including bed bugs, and childhood lead poisoning. Daily tasks typically involved research, writing, editing, and communications.

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  University of Pittsburgh

  Aug 2011 - Dec 2011

  Study Abroad Intern

  Primarily advised students and developed written recruitment materials for various study abroad programs. Also assisted with logistical implementation of Panther Programs, unique study abroad opportunities planned directly through Pitt, and with development of the new program, PittMAP (Multi-Region Academic Program), which allows students to study in three vastly different countries in one semester.

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  University of Pittsburgh

  Jan 2013 - Apr 2013

  PittMAP On-Site Coordinator

  Logistical responsibilities such as working with third party providers (ISA and CET) to plan housing and excursions, communicating with University of Pittsburgh staff and third party providers to develop a succinct curriculum across three countries (Brazil, India, and China), confirming travel plans and visas, and identifying extracurricular activities in each of the three host sites. Student monitoring tasks included ensuring students remained healthy during the semester abroad, addressing judiciary issues, tracking class attendance and travel plans, working with academic providers, and mentoring students. Crisis management required 24/7 availability by phone, timely response to various problems for students (usually involving health, currency, passports, or family at home), contacting health providers at each host site upon arrival, monitoring local security issues, and regularly working with staff, professors, providers, and students to keep everyone updated. Show less

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  Rebuilding Together Baltimore

  Aug 2013 - Jun 2014

  AmeriCorps Outreach Coordinator

  • Developed written procedures for marketing communications and public relations.• Created and implemented a social media strategy with the goal of increasing overall presence.• Designed print materials based on national and local brand standards and a communications audit. Worked closely with the Executive Director, National staff, and Board Development Committee to complete this project.• Provided tremendous logistical support for special events, including National Rebuilding Day, which involves two neighborhoods, hundreds of volunteers, and dozens of homes in Baltimore all in one day.• Recruited and managed volunteers, assisted with case management, and planned sustainable projects.• Launched new database for tracking volunteers and their projects. Show less

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  The Family Tree, Inc.

  Jun 2014 - Jan 2016

  Development Associate

  • Directed social media and email campaigns by using Facebook, Twitter, Instagram, and Constant Contact.• Managed and led The Next Generation Network, a group of young professionals who advocate and fundraise on behalf of The Family Tree. In 2015, the Network’s annual event increased funds raised by 40% and number of attendees by 66%.• Managed Development Department’s donor database, Raiser’s Edge, by processing all gifts, preparing reports, and coordinating mailings. The annual budget at The Family Tree was over $2 million.• Organized quarterly Board of Directors meetings as well as quarterly meetings for Board Committees including Development, Executive, Marketing and Public Relations, and Nominating and Governance.• Designed graphics for digital and print communications.• Provided support for three annual special events that raise over $700,000 with thousands of attendees.• Assisted with foundation and government grant proposals and with prospect research. Show less

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  Maroon PR

  Jan 2016 - Jan 2020

  • Developed and led social media strategies and content development for sports industry, nonprofit, and hospitality clients.• Managed daily workflow of Social Media Managers and provided guidance to execute social media strategies.• Worked closely with PR account teams and leadership to incorporate social media into overall communications strategies.• Interacted with clients on a daily basis to provide recommendations, enhance platforms, and find new opportunities.• Managed social media advertising budgets and executed campaigns.• Developed concepts for graphic design and video and worked closely with creative team to execute.• Analyzed content and platform performance to provide clients with effective reports and constructive feedback. Show less • Executed social media strategies and content development for sports industry and nonprofit clients.• Monitored trending topics, conversations, engagement, and presence across all major social media platforms.• Managed social media advertising budgets and execute campaigns.• Worked closely with PR account teams to align content with public relations and marketing efforts.• Worked directly with clients to provide recommendations and enhance their social media platforms.• Attended major events for clients and provided live social media coverage.• Developed analytical reports and used findings to adjust and improve content accordingly.• Identified emerging platforms and capabilities within existing platforms to amplify content. Show less

  • Social and Digital Media Director

    Jan 2017 - Jan 2020

  • Social and Digital Media Manager

    Jan 2016 - Jan 2017
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  Welldoc

  Jan 2020 - Jun 2021

  Senior Marketing Manager

  • Developed and led social media strategy for brand presence, thought leadership, and reputation management.• Wrote and designed content for B2C audience of app users with chronic conditions and B2B audiences including digital health industry, health plans, health systems, and large employers.• Executed social media advertising through content development, audience development, budget management, and close performance monitoring and optimization.• Collaborated with teams managing design, events, customer care, client success, lead generation, sales, public relations, clinical, and product development.• Conducted social media listening and monitored for relevant industry trends and insights to inform marketing strategy and reach new leads.• Analyzed social and digital performance to drive traffic and leads. Show less

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  U.S. Chamber of Commerce Foundation

  Aug 2021 - now

  • Director, Digital Content and Marketing

    Mar 2023 - now

  • Senior Manager, Digital Content and Marketing

    Aug 2021 - Mar 2023