Allison O'Malley

Experience

• 

  National MS Society

  Feb 2011 - Aug 2013

  Marketing Coordinator

  • Create and ensure distribution of physical mailings, displays, and all marketing materials for Bike MS Pedal to the Point• Acquire, cultivate, and retain Bike MS participants by providing them with continuous updates of the event• Maintain the Bike MS and small-scale event websites and social media pages• Manage the Bike MS Champions program ensuring a connection between riders and those living with MS• Generate and maintain email campaigns for all events, programs, services, and newsletters• Develop marketing materials for client programs, services, and small-scale events• Attain sponsorship and partnership opportunities with local businesses• Manage committee of volunteers• Organize and develop the newsletter for Chapter employees Show less

• 

  Dealer Tire

  Aug 2013 - Nov 2020

  • Serve as a leader and change agent to build broad organizational capabilities to support business strategies.• Work with Brand Managers and General Managers to develop a plan for yearly operational marketing calendar with realistic timelines, goals, and actions needed to execute efficiently and on-time, while aligning with strategic initiatives.• Collaborate with Creative Manager, UX Manager, and Marketing Managers to strategize Marketing and Creative initiatives.• Responsible for ensuring Creative Operations team manages intake of all requests, scheduling, trafficking and prioritizing of all creative projects and requests — ensuring all deadlines are met.• Provide daily direction to motivate, coach, and counsel a team of Creative Operations Specialists, Copywriters, Designers, and Photographer to meet performance and business objectives.• Through individual initiative and team collaboration, continuously develop and improve Creative Services, Traffic and Production processes, including quoting, production, and project tracking.• Develop key metrics to distribute to Marketing team on a monthly basis by working closely with the Analytics team to leverage time tracking to build reports.• Manage vendor relationships and materials sourcing. Show less • Orchestrate and manage Creative Services projects from planning through delivery• Document and manage all projects via web based project management software• Manage production/fulfillment of jobs and ensure they are on schedule to meet deadlines• Coordinate show/event creative materials• Track jobs on a monthly basis and report key metrics• Communicate project dates, deliverables, and status updates to internal departments and vendors• Manage vendor relationships and materials sourcing• Through individual initiative and team collaboration, continuously develop and improve Creative Services processes• Provide daily direction to, motivate, coach, and counsel a team to meet performance and business objectives Show less • Identify and deploy appropriate resources to successfully complete Creative Services project requests• Gather pertinent information from internal departments to fully support individual projects and the Creative Services team• Manage and track projects from planning through delivery• Document all projects via project management software including creation of projects, assignment of milestones and all other associated deliverables• Work with Copywriting, Design, Video, Photography, and marketing teams to ensure successful completion of projects• Coordinate all trade show and special event logistics and production schedules• Coordinate the production and distribution of marketing materials and maintain vendor relationships• Continuously develop and improve Traffic and production processes (quoting, production, project tracking)• Develop efficient solutions for project requests and production deliverables• Report monthly project tracking metrics• Lead, mentor, and manage members of the Creative Services team Show less

  • Creative Manager - Operations

    Jan 2019 - Nov 2020

  • Team Lead, Creative Operations

    Sept 2017 - Jan 2019

  • Senior Marketing Traffic/Production Specialist

    Aug 2013 - Aug 2017
• 

  American Greetings

  Apr 2021 - now

  • Identify and establish key workflows; work with senior management and functional leads to build processes that drive success• Own resource and project management tools• Own capacity plan to ensure design team works toward established deadlines; keeping all parties updated on project progress• Meet with internal partners to assess project details and assess resources required• Distribute assignments to creative team with consideration to workload, priorities, and talent• Monitor projects and workloads, adjusting assignments and deadlines accordingly• Flag resourcing bottlenecks or conflicts; make recommendations to leadership when necessary• Establish organization of project files and ensure regular maintenance• Work with freelancers and contractors and ensure they have necessary resources Show less

  • Product Manager

    May 2023 - now

  • Resource & Traffic Manager

    Apr 2021 - May 2023