Fiona Louisa Baker

Experience

• 

  Synovate Aztec

  Mar 1999 - Mar 2000

  Client Services

  Provided prompt, accurate and timely data to clients and assist with data interpretation and analysis. Assisted Account Managers in the FMCG industry by maintaining and running weekly and monthly databases for Nestle, Safcol, Uncle Bens, Schweppes and Dairy Farmers.

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  EnergyAustralia

  Sept 2000 - Jul 2003

  Marketing Coordinator

  Project managed a quarterly direct marketing brochure. Responsible for content, offers, copy, fulfilment, permits, legal approval and mailing from mail house. ► Achievements:♦ Produced eleven direct mail brochures to high value residential and contract customers.♦ Developed and implemented new network advertising procedures and guidelines. ♦ Produced sales collateral to assist the launch of the solar hot water project, including advertorial, DL flyers and sales material.♦ Reduced advertising expenditure by implementing a more cost effective advertising strategy. Show less

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  NSW Teachers Credit Union

  Aug 2003 - Aug 2006

  Senior Marketing Officer

  ► Achievements:♦ Developed and implemented an integrated marketing program to increase Home Loan products to Members♦ Designed and implemented a new membership programme to increase membership across the whole portfolio: adults, prac teachers, teens and children accounts♦ Identified areas for marketing staff to develop and assisted HR with training plans

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  Terrapinn

  Aug 2006 - Jul 2011

  ► Achievements:♦ Provided strong leadership and management of 4 staff members during GM’s 6 months maternity leave.♦ Developed a new Media Partners pitch/proposal which resulted in 2 new contra Media Partners, saving Terrapinn $15,000 on their Marketing budgets.♦ Managed external agency to film and produce a mini movie for a key energy event.♦ Consistently achieved a Conference DM ROI of 3, increased % of delegates secured from DM to 35%+ and consistently retained 70% of delegates pa on 3 of the largest events.♦ Identified areas for staff development (business unit & marketing) and worked with the Marketing Director and General Manager to develop bi-annual functional training plans. Show less

  • Marketing Director

    Dec 2009 - Jul 2011

  • Senior Marketing Manager

    Nov 2008 - Dec 2009

  • Marketing Manager

    Aug 2006 - Nov 2008
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  Teachers Mutual Bank Limited

  Jul 2011 - now

  • Lifecycle Marketing Manager

    Oct 2024 - now

  • Marketing Manager - Retention

    Oct 2020 - Nov 2024

  • Marketing Manager - Personal loans

    Jul 2017 - Oct 2020

  • Senior Campaign Specialist

    Oct 2012 - Jul 2017

  • Marketing Communication specialist

    Jul 2011 - Oct 2012