Alexis Albinet

Experience

• 

  VEOLIA ENVIRONNEMENT EOLFI

  Sept 2006 - Nov 2007

  Analyste

  - Veille stratégique du marché de l’éolien en France- Elaboration des due diligences destinées aux rachats de parcs éoliensAssistance à l’élaboration des modèles financiers de LBO destinés aux banques- Création d’une interface d’extraction de données pour les reporting

• 

  OFI Asset Management

  Mar 2008 - Apr 2012

  Marketing Analyst

  Enhancement of marketing and sales materials: >240 materials optimizedAd hoc analysis production and management of the new creation processImprovement of the weekly and monthly reporting production system: - 50% of technical issuesFinancial dashboard creation, back up and maintenanceProject management: migrationof the financial data querry software - Europerformance to Engine Training of 4 trainnes to reporting and ad hoc analysis internal production process

• 

  Recommerce Solutions

  May 2014 - Dec 2015

  Ecommerce Performance Manager

  Ecommerce performance monitoring: 3 countries, 8 websites (by sales channel, products, highlights)Improvement of global conversion: +1 pts vs 2014 ans +1.5 pts for highlights and OPSRecommendations on website improvement: UX, customer path, tag management, customer satisfactionConversion analysis per acquisition channel: traffic from partners, SEM performance, budget allocationSelection and implementation of each metrics and KPIs per acquisition channelCreation of external and internal marketing and sales campaigns: creatives, automation and data qualityPresentation of campaign results for institutionnal partners (Bouygues Telecom, Orange ES, SFR, Swisscom)Weekly analysis of customer online behaviour by country and by brand (B2B and B2C)Coordination of BI, Marketing and sales team: steering commitees, requirement gatheringCreation of the reporting catalog for partners: weekly and monthly reports for managers and top managersIn charge of producing and sharing of ad hoc analysis: price positionning, price elasticity, special operationsTraining and support dedicated to managers: reporting creation, excel advenced skills, data visualisation Show less

• 

  Pernod Ricard

  Jan 2016 - Jun 2016

  Ecommerce Performance Manager

  Responsible for monitoring the performance of indirect / direct EcommerceMonitoring tool (Clavis insights) settlement and solution of product data integration (Orchestra)Support & workshops facilitation for 15 subsidiaries: KPIs and metrics definitionBest practices identification with global and local recommendationsResponsible for online product quality contentCoordination of Ecommerce teams for20 brands over 15 countries Responsible for the internal products database: quality, update, distribution, collection. (> 1000 SKUs)Business developpement: Identification of ecommerce opportunitiesManagement of external studies and data provider: Accenture, Nielsen Show less

• 

  SapientRazorfish

  Jun 2016 - Jan 2019

  Digital performance manager

  Management of digital performance measurement projects for key customers Nissan, Engie, LBP, EDF - Strategy: Business objectives definition, KPI selection for cross channels dashboards - Project management: 150k€ customer budget management in 2018, roadmap creator and team coordinator - Tech: selection of relevant visualization tools, data visualization production and sharing, setup documentation, backlog management. - Offers development: digital performance measurement, cost killing strategy, dashboard creation process. Manager of customer digital performance improvement: Analytics, Social, SEO, SEA - Team management: marketing experts, data scientist, product owners, customers. - Recommendations: delivery of insights, steering committees, roadmap integration, new offer propositions, cross sell and up sell - Training: Story telling, visualization tools, reporting automation: Google data studio, Power BI - Workshops: KPI selection, dashboard customer use case, data visualization best practices Show less

• 

  Brainsonic

  Jan 2019 - Nov 2022

  Customer performance leader

  Digital measurement strategy: creation of end to end measurement process for key customers. Link digital communication strategy to digital indicators (Social media, SEO, analytics) Leclerc, Leroy Merlin. ROI approach definition and production. Data enhancement with customer digital communication strategy dimensions for custom analysis and high value insights.Coordination of digital performance stakeholders. Creative agency: social media manager, content maker, account manager. Media agency: media planner, account manager. Customers, head of digital communication, social media experts and managers. Scope definition, steering committee, periodic reporting, ad hoc analysis.Solution management training for customers and internal digital experts on ad management tools: Campaign management, BM settings, role management, security requirement. No code tools training and support: Airtable, googlesheet, google data studio, notion.Data analysis consulting: customer support and training for insight generation, Excel and google sheet training: advanced formula (array, sql), data visualisation best practices: reporting format, chart selections, template & mock up. KPI definition and interpretation. Data quality, support for tracking (RGPD, pixel, server side…). Digital performance reporting and dashboard creation. Show less

• 

  AB Tasty

  Nov 2022 - Jan 2024

  Senior consultant CRO
• 

  UnNest - Data Consulting

  Jan 2024 - now

  Directeur conseil

  Data & Tech pour le Marketing Digital