
Fernando Salgado Guimarães

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About me
Project Manager | IT Projects | Key Account Manager | Business Intelligence | Sales Strategy | Business Development | Technology Services | Customer Experience
Education

Universidade Paulista / UNIP
2008 - 2011Degree Marketing
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
2020 - 2021MBA Sales, Negotiation and High Performance Results
Centro Universitário das Faculdades Metropolitanas
2012 - 2013Degree Technology Management
Fundação Dom Cabral
2022 - 2024Postgraduate Business Management
FIAP
2014 - 2015Expert Systems and Telecommunication Networks
Experience
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Vivo (Telefônica Brasil)
Apr 2011 - Mar 2016Integrant of VP B2B's TOP VIP team, he was responsible for mapping the market and potential business, also acting as Technical Pre-Sales Manager (Cross), mapping not only business, but supporting 15 managers in project management, with technical vision of the company's technology solutions.Outstanding clients: Banco Daycoval, Air Canada, Yakult, among others.Key activities:+ Commercial strategy for new business development (Hunter)+ Market analysis and potential customers/strategic partnerships+ Participation in commercial meetings to generate briefings and support IT solutions+ Interface with all the strategic areas of the company+ Financial viability of the projects, creating delivery scenarios and deadlines+ Presentation of results to the commercial leadership+ Support of technologies for the entire commercial team Show less
Senior Account Manager | IT Projects
Jan 2014 - Mar 2016Account Manager
Oct 2012 - Jan 2014Business Analyst
Apr 2011 - Sept 2012

Zambrero
Oct 2016 - May 2017Restaurant Leader (International Experience)International experience from New Zealand, he was responsible for the entire Front Office and Back Office performance of the restaurant, ensuring excellent service, processes and financial management of the restaurant.

Oi
May 2018 - Feb 2019Account Executive | Technology ServicesKey Account responsible for the management of Retail clients, he led market analysis, executive meetings and technology projects (Cloud & Data Center), working from new client prospection to portfolio management/ monetization.Highlights Cliques: Luigi Bertolli, Burger King, Inbrands, Restoque, among others.Key activities:+ Management of customer portfolios, diagnosing needs/drivers+ Market analysis and potential business, also focusing on the competition+ Development of projects with customers, proposing solutions to enhance results+ Interface with 100% of the company's strategic areas, ensuring delivery of what was sold+ Focus on the financial health of the portfolio, in addition to quality indicators (churn/NPS) Show less

Anixter
Feb 2019 - Nov 2023Part of the Projects team, he is responsible for aligning the entire Portfolio and Projects strategy with the Global team (United States), generating Insights about the Brazilian market, business opportunities, and evaluating, along with the American team, how to implement certain product improvements, offers processes for the portfolio of Data Center, Cabling, Security, Audio and Video (LED Panels,), Sound, etc.Highlighted clients: Smartfit, Microsoft, Google, Meta, Amazon, Oracle among others.Key activities:+ Interface with the Global team, analyzing portfolios, innovations and needs+ Evaluation/management of all projects with the Global team, generating delivery schedules;+ Interface with the Brazil team, ensuring the implementation of products/projects+ Go to Market strategy with the Brazilian operation, ensuring business/technology alignment+ Interface with the commercial/technology team, analyzing potential business within the portfolios+ Process mapping: for implementation, technology management, delivery to customers+ Development/management of the customer journey in the company's relationship channels+ Presentations of results to the company's main stakeholders Show less
Project Lead | Technology Solutions
Mar 2020 - Nov 2023Business Executive | Inside Sales
Feb 2019 - Mar 2020

Wesco Anixter
Nov 2023 - nowGlobal Account Manager+ Ensures achievement of global sales revenue targets. + Ability to cultivate executive level relationships across countries (internally and externally). + Ability to negotiate contracts, master supply agreements, master contractual agreements. Good understanding of legal contract terms. Must be able to understand the risk landscape and financial impacts of these contracts. Need to understand both local impact of contracts, as well as global implications. + Ability to identify opportunities, assemble pursuit plan, facilitate contract negotiation, and assemble execution team to meet expected program/project financial performance. + Ability to develop and execute strategies to attract, grow, and maintain global customer relationships, including executive relationships, customer mapping, and reference selling. + Accountable to senior management globally to lead the development and execution of the Strategic Account Plans + Provide tactical and strategic leadership in opportunity identification & issue resolution occurring within assigned account and/or business unit. + Maintains and manages a pipeline of opportunities at named accounts, including Renewals, Projects, and share improvement opportunities. + Engages strategic supplier senior sales and senior management resources to enlist support and create solutions that adhere to corporate supplier strategy implications. + Strong capability to identify opportunity for related services offered by company, facilitate introductions, and engage in multi-person sales cycle while retaining customer control + Communicates Customer Activity, Opportunity Status, Renewal Status, and Strategic Project progress to executive team. + Expert in strategic selling and takes the lead in high level sales engagements. + Identifies opportunities for improvement and recommends internal and external innovative solutions new to the marketplace. Show less
Licenses & Certifications
- View certificate

Key Account Management - KAM
ESPMJan 2023 
Genereal English
Auckland English AcademyMay 2016- View certificate

Career Essentials in Generative AI by Microsoft and LinkedIn
MicrosoftAug 2023 - View certificate
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Gestão de Projetos
Canvas Credentials (Badgr)Aug 2023 - View certificate

Generative AI: The Evolution of Thoughtful Online Search
LinkedInAug 2023 
Business English
Stafford House InternationalMar 2022- View certificate

What Is Generative AI?
LinkedInAug 2023 
Business English
Hansa Language CentreApr 2022
Diplôme d'Université en Français Langue Etrangère
Université de NantesMay 2017
Languages
- inInglês
- frFrancês
- esEspanhol
- poPortuguês
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