
Christopher Lee

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About me
Chief Creative Officer @ Publicis Groupe
Education

The University of Hong Kong
2007 - 2010BBA Accounting, FinanceActivities and Societies: Business Association BEA HKUSU, Varsity Aquatics Team
Experience

OgilvyOne
Sept 2010 - Aug 2013Pitch-winner and recognised creative with a mix of digital, social and traditional advertising experience on a broad range of accounts.Accounts: American Express, Mercedes-Benz, smart, Christie’s, Swarovski Elements, Chow Sang Sang, SmarTone, Louis Vuitton, Crocs, Swire Properties, Pizza Hut, NESCAFÉ Dolce Gusto, Hongkong Land Rotated among Advertising, OgilvyOne, Public Relations and more for a 360 view of marketing communications under the management trainee scheme. Managed clients from providing account servicing to creative executions.
English Copywriter
Sept 2011 - Aug 2013Management Fellow
Sept 2010 - Sept 2011

Grey Group
Aug 2013 - Mar 2020Clients: HSBC Commercial Banking, Hong Kong Tourism Board, Pantene, Downy, Olay, Gillette, Greenpeace Pitch Wins: Transamerica, Market Place by JasonsJury: AdStars 2018Nominations: Creative LIAsons 2018, Grey Worldwide Rising Stars (Finalist) Agency Wins: Ranked 2nd globally for the Midas Report 2019 (New York Festival's Midas Awards), 2nd in HK and 18th in APAC in Campaignbriefasia's The Work, Client of the Year Kam Fan for HKTB Regional and award-winning creative leading a team to create through-the-line solutions. In 2016, helped Grey Hong Kong achieve Creative Agency of the Year at the prestigious Kam Fan Awards.Clients: HSBC Commercial Banking, DCFE, Hong Kong Tourism Board, MarriottPitch wins: Hong Kong Tourism Board, Motorola, Standard LifeJury: New York Festivals / Adstars Award-winning creative who headed the development of English Copywriting for a wide range of clients.Accounts: Hong Kong Tourism Board, HSBC Commercial Banking, Wellcome, Nan Fung Group, 3M, 1905.com Beijing's Online Cinema
Group Creative Director
May 2017 - Mar 2020Creative Director
Jul 2014 - May 2017Senior Copywriter
Aug 2013 - Jul 2014

Saatchi & Saatchi
Mar 2020 - Nov 2021Group Creative DirectorCreative lead who works across Publicis Groupe Hong Kong.

Publicis Groupe
Nov 2021 - May 2024Executive Creative DirectorJury:Cannes Lions OutdoorAsia One ShowMadstarsDubai LynxCommittee:HK4As Kam Fan 2021HK4As Young Students Competition 2020

Publicis Groupe Hong Kong
May 2024 - nowChief Creative Officer
Licenses & Certifications

Diploma in Online Marketing
Shaw AcademyAug 2014
Associate
ACCASept 2011
Honors & Awards
- Awarded to Christopher LeeLondon International Awards London International Awards Oct 2024 2024:Bronze - creative strategy travelFinalist - creative strategy local insight 2023:Finalist - MetaverseFinalist - Design
- Awarded to Christopher LeeGerety Awards Gerety Awards Sep 2024 2024:Bronze - Music craft2023:Bronze - media
- Awarded to Christopher LeeMadstars Madstars Aug 2024 2024:Crystal2023:Bronze2022:3 Finalists2021:Finalist2020:1 Silver2 Finalists2019:Finalist2018:1 Silver2 Bronzes3 Crystals2016:Gold - Diverse InsightsSilver - Public Service AdvertisingSilver - Branded Viral Video2 Crystals
- Awarded to Christopher LeeCampaignBrief The Work CampaignBrief Asia Jul 2024 2024 Listed:#1 in HK#8 in Asia20 Listed2023 Listed:#1 in HK14 Listed2022 Listed:Publicis Groupe #2 in HK and Top 50 in APAC8 Listed 2021 Listed:Saatchi & Saatchi 2nd in HK and #29 in APAC12 Listed2019 Listed:GREY ranked #2 in HK and #18 in Asia-Pacific10 Listed2018 Listed:Ambient X2DirectExperientialFor Good
- Awarded to Christopher LeeADC Awards One Show Awards May 2024 2024:1 Bronze2023:2 Finalists2022:Shortlist - Branded EnvironmentShortlist - Data Design2019:Silver - Design for Good / Product Design
- Awarded to Christopher LeeClio Awards Clio Awards Jan 2024 Clio Music Awards - Bronze, Shortlist
- Awarded to Christopher LeeThe Andy Awards The Andy Awards Jan 2024 2024:Regional Competition Finalists (Greater China)2023:2X Regional Competition Finalists (Greater China)2 X Global Finalists
- Awarded to Christopher LeeHK EFFIES The Association of Accredited Advertising Agencies of Hong Kong Oct 2023 2023:5 Bronze2022:Grand Effie1 Gold, 2 Silver, 6 Bronze2021:Gold - Cathay Pacific #TillWeFlyAgain (Topical & Annual Events: Current Events)Silver - New World Development Mask-to-go dispensers (Positive Change: Social Good)Bronze - New World Development Mask-to-go dispensers (Business Challenges: Corporate Reputation)3 Merits2019:SilverBronze4 Merits2017:Silver - Single Impact EngagementBronze - Good… Show more 2023:5 Bronze2022:Grand Effie1 Gold, 2 Silver, 6 Bronze2021:Gold - Cathay Pacific #TillWeFlyAgain (Topical & Annual Events: Current Events)Silver - New World Development Mask-to-go dispensers (Positive Change: Social Good)Bronze - New World Development Mask-to-go dispensers (Business Challenges: Corporate Reputation)3 Merits2019:SilverBronze4 Merits2017:Silver - Single Impact EngagementBronze - Good Works2016:Merit - Banking and Financial Services / Insurance Show less
- Awarded to Christopher LeeCresta Awards Cresta Awards Sep 2023 2023:Shortlist - the Future2022:Shortlist - digital designShortlist - digital craft2021:Shortlist - Ambient and ExperientialShortlist - Design2020:Finalist - Social Best use of Instagram
- Awarded to Christopher LeeNew York Festival New York Festival Jul 2023 2023:2 SILVER2 BRONZE9 FINALIST2022:2 SILVER1 BRONZE2021:1 FINALIST6 SHORTLIST2020:5 FINALISTS2019:1 SILVER2 BRONZE2 FINALIST
- Awarded to Christopher LeeNew York Festivals Health New York Festivals May 2023 6 Finalists
- Awarded to Christopher LeeMarketing Magazine's Markies Awards MARKies Apr 2023 2023:Best of Show - AgencyBest of Show21 Awards (Gold, Silver, Bronze)2019: Best Idea - Design Silver2018: Best Idea - Video Silver2017: Best Idea - CSR Silver2017: Best Idea - PR Gold 2017: Best idea - TV Finalist2016: Best Idea - TV Silver2015: Best Idea - Experiential Finalist2013: Best Use of Apps Finalist
- Awarded to Christopher LeeEFFIES Greater China EFFIES Greater China Dec 2022 2022:2X GOLD2020:1 x SILVER1 x FINALIST2019:1 x FINALIST2018:2 x BRONZE2 x FINALIST
- Awarded to Christopher LeeHong Kong Kam Fan Awards The Association of Accredited Advertising Agencies of Hong Kong (HK4As) Dec 2022 2022:Agency of the year23 awards (gold, silver, bronze and merits)2020-21:Cathay Pacific - Till We Fly Again:SILVER for Best Use of Social MediaSILVER for Use of Co-creation and User Generated ContentBRONZE for Social Category of User Generated ContentBRONZE for Best Use of Small BudgetBRONZE for Use of Social NetworksBRONZE for Promo & Direct Use of Co-creationBRONZE for PivotMERIT for Social Real-time ActivityMERIT for Innovative Use of… Show more 2022:Agency of the year23 awards (gold, silver, bronze and merits)2020-21:Cathay Pacific - Till We Fly Again:SILVER for Best Use of Social MediaSILVER for Use of Co-creation and User Generated ContentBRONZE for Social Category of User Generated ContentBRONZE for Best Use of Small BudgetBRONZE for Use of Social NetworksBRONZE for Promo & Direct Use of Co-creationBRONZE for PivotMERIT for Social Real-time ActivityMERIT for Innovative Use of Social or CommunityMERIT for Use of Content HSBC - The Art of Progress:SILVER for Technology InnovationSILVER for Brand Environment and Space DesignSILVER for Promo & Direct Use of TechBRONZE for Best Use of Real-time DataBRONZE for Promo & Direct Use of DataMERIT for Best Use of Media HSBC Jade - Those in the Know, Know Ft. Aaron Kwok:MERIT for Best Integrated Media Campaign NWD Mask-to-go:SILVER Best Use of Stunts NWD Discover the State Theatre In All of Us:GOLD for Design of Brand Environment and Space DesignSILVER for Use of field marketing & EventSILVER for Use of AmbientSILVER for Use of EventsSILVER for Design For Environment and Social ImpactBRONZE for PivotBRONZE for Culture RootsMERIT for Design & Craft - Promotional Item2019:Grand Kam Fan - Direct/Co-creationClient of the Year - Hong Kong Tourism Board3 GOLD5 SILVER3 BRONZE4 MERIT2018:3 Silvers8 Bronzes10 Merits2017:Highest ranking award1 Gold3 Silvers3 Bronzes3 Merits2016:2 Silvers (Brand Environments and space design, Media Single - Best use of Digital Platforms, 7 Bronzes (Field Marketing, Broadcast design and digital design, Web Platform - Microsite, Media Single - Best use of screens, Media Single - Best use of Ambient, Use of Promo & Activation - Use of Ambient (Large and small scale), Use of Promo & Activation - Use of Field Marketing) 3 Merits (Web campaign, Social - Social Purpose, Media Single - Best use of social media, 2015:4 Bronzes5 Merits2013: 2 Silvers, 1 Bronze, 5 Merits Show less
- Awarded to Christopher LeeROI Awards ROI Festival Oct 2022 2022: Silver - Integrated creative campaign (Honor)2020: BRONZE - Integrated Creative Campaign (Pantene)2019: GOLD - Integrated Creative Campaign (Olay)
- Awarded to Christopher LeeEffies APAC Effies Sep 2021 1 X BRONZE2 X FINALIST
- Awarded to Christopher LeeChina 4A Jinyin Awards China 4A Dec 2020 Bronze - Integrated Campaign
- Awarded to Christopher LeeWARC Prize for Asian Strategy WARC Oct 2020 SILVER
- Awarded to Christopher LeeMarketing Excellence Awards Marketing Magazine Nov 2019 2020:2 X GOLD2019:2 X SILVER2018:SILVER2 x BRONZE2017:2 X GOLDSILVER2015:GOLD - EXCELLENCE IN INTEGRATED MARKETINGSILVER - EXCELLENCE IN TV ADVERTISING2013: BRONZE - EXCELLENCE IN CONSUMER INSIGHTS / MARKET RESEARCH BRONZE - EXCELLENCE IN MOBILE MARKETING
- Awarded to Christopher LeeOne Show Greater China One Show Greater China Nov 2019 2019:2 x MERIT2018:1 x SILVER1 x BRONZE2 x Merit
- Awarded to Christopher LeeCannes Lions 2019 Cannes Lions Jun 2019 2019:Shortlist - PR (Reach / Brand Storytelling)2018:Shortlist - Industry Craft2016:Shortlist - DirectShortlist - PR (Charity & Non-profit)Shortlist - PR (Events & Stunts)Shortlist - Health & Wellness (Education & Awareness)
- Awarded to Christopher LeeAdfest 2019 Adfest Mar 2019 Bronze - design Finalist - Outdoor Lotus - External/Street Signs & Street Furniture
- Awarded to Christopher LeeNew York Festival Midas Awards New York Festival Midas Awards Mar 2019 14 SILVER, 3 MERIT
- Awarded to Christopher LeeWPPED Cream Awards 2018 WPP Oct 2018 3 X Winner in Design Category
- Awarded to Christopher LeeCLIO AWARDS Clio Awards Sep 2018 Shortlist - Product Design
- Awarded to Christopher LeePR Awards 2017 Marketing Magazine Hong Kong Sep 2017 PR Campaign for CSR - Bronze
- Awarded to Christopher LeeThe Marketing Society The Marketing Society Jul 2017 Shortlisted 2017
- Awarded to Christopher LeeLongxi Creative Awards Longxi Jan 2016 3 Finalists (Broadcast)
- Awarded to Christopher LeeThe Davey Awards The Academy of Interactive & Visual Arts (AIVA) Oct 2014 2014:Gold Award - Online Advertising/Marketing - ViralSilver Award - Online Advertising/Marketing - Social Media2013:Gold Award - Promotional - PostersSilver Award - Print Campaign Categories - Promotional/Branding
- Awarded to Christopher LeeAMES2014 Asian Marketing Effectiveness and Strategy Jan 2014 Digital Strategy (Gaming) - Shortlist
- Awarded to Christopher LeeHK4As Young Creative Competition Winner The Association of Accredited Advertising Agencies of Hong Kong (HK4As) Nov 2013
Languages
- enEnglish
- chChinese (cantonese & mandarin)
- geGerman
- frFrench
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