Elizabeth Lomax

Experience

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  JD Williams

  Oct 2002 - Apr 2004

  Marketing Assistant

  • Accountable for scheduling mailings, encompassing timeliness, quality and resource availability. Update the direct mail schedule and produce a summary report on a weekly and monthly basis. Manage weekly meetings with Marketing, IT and Merchandise to ensure effective communication if mailings progress is maintained. Report to the senior management team issues and risks in the mailings portfolio, including: deadlines, resources, quality and providing possible solutions to any issues or potential risks.• Direct mail campaigns targeting around 200k customers. Responsible for customer selection and market segmentation. Analysis of selection criteria and identifying new ways to select customers to improve the quality of the mailing to determine the best approach to matching an offer to the most responsive customer selection for maximum sales return. Working to strict budgets in terms of postage, labour and transport. Show less

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  Pulse Home Products Ltd

  Apr 2004 - Sept 2007

  Assistant Brand Manager

  • Plan and execute new product launches to a profit margin in line with business objectives.• Working closely with the internal industrial and graphic design teams in terms of product styling and packaging design.• Working with our internal technical team to ensure the products are of a high standard.• Clear understanding of the importance of on-time, in-budget product development.• Implementing ATL promotional campaigns to ensure budgeted volume, value and margins are achieved.• Presenting 12 month plans for future product ranges to the Senior Management Team and the board.• Managing the relationship with the licensee company that owned the Antony Worrall Thompson brand.• Organisation and planning of consumer shows i.e. BBC Good Food Show. • Protect and enhance brand identity by ensuring consistent use across all channel activities including promotional literature, packaging, press advertising, PR activity, product logos and web sites. Show less

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  Crown Paints

  Sept 2007 - Mar 2015

  Brand Manager

  • Develop, implement and review the brand strategy to increase both market share and profitability.• Implement new product launches from concept to completion.• Management and delivery of the annual Crown Paints press launch encompassing all brands in the portfolio.• Creation of projects and initiatives to support the brand’s development.• Monitor emerging issues and opportunities in the market place.• Manage multi-channel marketing campaigns both on and offline.• Monitor and evaluate the product portfolio to maximise brand performance.• Establish pricing strategies based upon having the correct price architecture by brand, product type and market segment.• Effective management of the principal areas of the marketing mix including:• Technical formulation and recipe development• Full range of brand and product literature• Packaging and In-store POS design• Advertising• Web development• Market research including consumer insight• Trends and colour forecasting• Management of brand guidelines across all media• Liaison with the internal design studio and external marketing agencies for all methods of ATL communication including, marketing/brand campaigns, advertising, colour cards, POS and packaging. Show less

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  BrandFresh.co

  Apr 2021 - Dec 2023

  Marketing Director

  Helping small businesses and start ups bring their brands to life

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  Elite Garden Studios & CI Group

  Sept 2023 - now

  Head of Marketing

  * Performance-based marketing management combined with a track record of driving lead generation and executing full-funnel marketing strategies* Managing significant marketing budget to deliver consistent ROI on significant budgets* Overall responsibility of the entire marketing strategy* Creating medium and long term strategic marketing growth plans* Planning and developing integrated marketing campaigns.* Develop the marketing strategies and ensure that they align with the business objectives.* Collaborate with key stakeholders in the business* Oversee all marketing campaigns and day-to-day marketing activity with a hands-on approach whilst collaborating with the wider team and agency support for TV, press, PR, SEO, PPC, paid social, organic social, creative and web development.* Managing creation of photography and videography assets.* Create innovative email campaigns including copy, scheduling, reporting and mail shots. * Campaign measurement, produce results, reports and analyse successes and failures with aim for a process of continual improvement. Show less

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  Freelance

  Sept 2023 - now

  Marketing Consultant

  As a marketing consultant, I have worked with a diverse range of small brands and start-ups, helping them establish and elevate their presence in competitive markets. My expertise spans brand strategy, digital marketing and launch planning, ensuring each business has a strong foundation for growth. I have developed tailored branding and marketing strategies, including go-to-market plans, audience targeting and campaign execution, to drive awareness and engagement. Brands I have collaborated with include Heart of Padel, where I have played a key role in positioning the company within the emerging padel industry; Eudae Women’s Health & Wellbeing, supporting their mission to empower women through wellness-focused marketing; Lever Engineering Solutions, crafting a professional brand identity for their engineering consultancy; and Pro Skin Clinic, enhancing their digital and social media presence to attract and retain clientele. My work consistently focuses on delivering data-driven insights, compelling brand storytelling and innovative marketing solutions to ensure long-term success for my clients. Show less