Edward Mallia

Experience

• 

  Logix Communications Ltd

  Oct 2001 - Feb 2003

  Graphic Artist

  Job role consisted of creative design and advertising campaigns for corporate clients. Following up and dealing with pre-press (printers) on a daily basis to monitor job status.

• 

  Yellow, Discover Local

  Apr 2003 - Aug 2019

  Develop & manage Yellow’s marketing plans, strategy, budgets, digital and traditional promotion, merchandising, community & public relation activities• Continually develop the digital lifecycle of Yellow, Discover Local• Brand development, web site traffic growth, website and app UI/UX• Develop concepts, products and features to enhance Yellow’s product & service offerings• Coordinating agencies in establishing national goals• Digital & Mobile Advertising Solutions such as PPC / SEM / CRO as well as Social Media Strategies• Strong experience in a fast pace online environment with high online traffic including eCommerce• Focused on delivery with an eye for effective design• Understand customer expectations and investigate new technologies• Establish project goals and priorities by collaborating with all key departments• Form part of the Business Development Committee tasked with platform innovation.KPI'sWebsite TrafficOwn and manage the SEO strategy for www.yellow.com.mt which saw an increase of 15% in sessions in 2017 vs 2016 with 90% of traffic is generated organically. Current traffic stands at over 7,857 daily sessions excluding the mobile app.App Traffic / DownloadsIn 4 years the Yellow App has been downloaded over 67,500 times and used by over 700 usersdaily. Session growth month-on-month stands at 35.6%.Social MediaTook over a Facebook page with less than 2K likes (post FB like-gate) and grew it to over13K with weekly posts averaging around 150+ likes with some reaching thousands.IntercomSetup, rolled-out and manage Intercom as a communication channel with our clients to on-board andsupport them in our Business Manager and Yellow Club. Presently we have over 20% of users regularly visiting the portal. Show less Planning and scheduling production activities and supervising the production process.Managing the department’s day-to-day operations for the input, design and layout including the supply to pre-press.Ensuring the effective management of production items of the organization.Making sure the good quality production of products on time.Monitoring the production practices and setting the schedules as required.Creating various reporting systems for monitoring and management of workflow.Documenting various procedures and processes for the ISO 9001 Certification.Analysing, monitoring and improving staff performance.Managing the technology associated with the industry.Conduct training when required by the organization. Show less

  • Chief Marketing Officer

    Oct 2017 - Aug 2019

  • Research & Development Manager

    Feb 2016 - Aug 2019

  • Production Manager

    Aug 2006 - Sept 2016

  • Graphic Artist

    Apr 2003 - Jul 2006
• 

  ICE Malta

  Jul 2018 - Feb 2024

  Lecturer of the Diploma in Digital Marketing by the Digital Marketing Institute- Digital Marketing Fundamentals- Content Marketing- Social Media Marketing- Search Engine Optimisation- Paid Search (PPC)- Display & Video Ads- Email Marketing- Website Optimisiation- Google Analytics- Digital Marketing Strategy

  • Head of Product (Digital Marketing)

    Apr 2022 - Feb 2024

  • Lecturer

    Jul 2018 - Feb 2024
• 

  Calamatta Cuschieri

  Sept 2019 - Apr 2022

  Chief Marketing Officer

  Reporting directly to the CEO and accountable for all marketing strategies and programmes, partnership development, and customer service / retention. Conducted in-depth market and research on customer touch-points and competitors, devised advertising and interactive programs and maintained important industry relations.This included brand strategies, budgeting, day-to-day allocation of tasks, relations with creative agencies and design teams, social media management, digital ads management and relations with the press for all brands within the group.- Assessed, developed and managed the brand image and positioning within the financial services industry.- Developed the marketing strategy for the group with the goal of growing customers and increasing market share. - Created and managed the budgets for each subsidiary company.- Managed the communications, PR, website, social, branches and app platforms including lead generation.- Created and managed the media plan for all marketing activities including customer events, seminars and focus groups.- Designed and implemented digital and social media strategies with a focus on inbound marketing, consumer retention, SEM, affiliate marketing, re-targeting and display marketing for Moneybase.- Managed complex online marketing functions, including e-commerce, technology selection and implementation as well as implementing industry best practices to deliver initiatives across multiple mediums and channels.- Coordinated between creative partners to achieve creative goals.- Measured and reported on group KPI’s, goals and objectives and provided feedback and direction to the CEOs.- Conducted interviews and focus groups with key stakeholders to improve the brand position, products and brand experience.- Developed and launched Moneybase, a new fintech banking brand and app both locally and internationally. Show less

• 

  Meta

  Feb 2022 - now

  Lead Trainer

  Facebook Certified Lead Trainer - Issued by FacebookBlueprint is Facebook’s global education program for digital advertising professionals. The Blueprint Trainer Network badge holder is a valued partner who delivers training to people within their respective communities, covering Facebook’s advertising products across Facebook, Instagram, Messenger, and WhatsApp.https://www.credly.com/badges/d21212a3-69dc-4a53-a9d6-dba61cd93366/public_url

• 

  EC English Language Centres

  Feb 2024 - now

  Chief Marketing Officer