Roberto Muller

Experience

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  Gradiente Eletrônica

  Jan 1994 - Jul 2003

  Marketing Coordinator

  Assigned to prepare marketing strategies and skilled in writing action plans to attain specific company goals and objectives. - Worked harmoniously and effectively with the team at Telecomm, Security, and Voice Portal business units.- Positively increased the total company revenue from 10% to 60% in a Joint Venture later sold for $400 million to Nokia. - Displayed strong leadership skills in the Ad campaign management and strategic partnership with all B-Band mobile carriers.- Administered marketing campaign for Electronic Security devices that became market leaders in less than 3 months.- Directly managed the design, production and launch of Voice Portal project, winner of the Marketing Best Award 2002. Show less

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  Editora Abril

  Feb 2004 - Jan 2007

  Product Manager

  Identified customers’ needs by leading the analysis needed to obtain market information and to increase revenue.- Effectively directed leading magazines from different segments at the most prominent publisher within the country. - Devoted appropriate time and effort to the continuous development of different special projects and pioneer digital campaigns for VIP, NOVA Cosmopolitan, Manequim, Claudia, Estilo, Você S.A., and Bizz. - Directed Você S.A. to successfully achieve the highest reader qualification among all titles in Abril, resulting in increased both total circulation and ad revenue by more than 20%. Show less

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  Memo Interativo

  Jul 2007 - Dec 2007

  Mobile Marketing Manager

  Management of the Mobile Marketing Business Unit at Memo, a Mobile Startup.

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  Okto

  Jan 2008 - Jan 2009

  Sales Manager

  Specifically assigned in developing, implementing, and managing mobile marketing campaigns to generate high revenue.- Delivered expertise as the sales manager of the mobile marketing division at the largest SMS integrator in Brazil. - Specified procedures for implementing mobile campaigns based on SMS and other technologies for clients such as Kellogg’s, Procter and Gamble, Ambev, Coca-Cola, Pepsico, InfoGlobo, and Diageo, achieving 20+ million messages campaigns.

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  MobiMarket

  Mar 2009 - May 2010

  Business Director

  Established solid business results by directing the sales, implementation, and maintenance of applications systems.- Assumed a significant leadership role in delivering positive contribution for the business and partnership management of the pioneer mobile application startup that led to positive company growth. - Highly envisioned, marketed, and managed the development of multiple mobile applications in the early days of this market.- Equipped with solid negotiation skills in delivering positive development for McDonald’s first mobile site and app. - Successfully handled and managed the launch on several pioneer mobile sites and applications for Pepsi, Mapfre and Estadão, O Globo, and Valor Economico which are considered 3 of the most relevant newspapers in the country. - Reinforced the client portfolio to raise the company’s value until it was marketed. Show less

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  Agenciatriade@

  Jun 2010 - Jun 2011

  New Business Director

  Assigned to improve daily operations, assess budgets and expand the client portfolio and contribute to increased results.- Highly proficient in directing sales and operations management within the multi-platform digital agency. - Well-driven in expanding the client portfolio and managing new key accounts, including Ideal Invest, Galderma, and Nycomed, that may lead to continuous development and increased revenue. - Supervised the pioneer digital brochures based on tablets for the pharmaceutical companies. - Accurately assessed management effectiveness in enhancing innovative digital projects for Vivo, Azul, and BM&FBovespa. Show less

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  Mellon Marketing & New Business

  Sept 2011 - now

  Founder - Director

  Proficient leader focused on developing new strategies and expertise for project innovation of clients. - Governed as an Entrepreneur equipped with solid digital expertise in imposing solutions for company development. - Proficient in establishing strategic partnerships and in designing, developing, and launching outstanding projects for mobile marketing and Smart TV applications. - Equipped with strong leadership skills in establishing strategic plans and actions to launch the 1st automotive TV application in Latam for Hyundai, including exclusive 2013 America’s Cup content and detailed product information.- Strategized effective methods to implement and directed Colgate’s point-of-purchase management and rewards program exclusive mobile solution for the continuous improvement of processes for promoters. Show less

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  Foxxum GmbH

  Mar 2014 - Aug 2019

  VP of Business Development

  Expanded the company’s business across markets and segments by selling customized digital SaaS platforms and TV applications.- Effectively utilized strategies and skills to direct the entire region and to increase company revenue by 25%. - Contributed to the success of the first international branch of Foxxum worldwide with its Smart TV solutions.- Negotiated with professionalism for the development of Smart TV App Stores among major local TV manufacturers.- Collaborated well to establish partnerships with the most relevant local content providers such as Globo, Claro Video, SBT, and PlayKids, negotiating and finalizing the licensing and the continuous development of TV applications. Show less

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  Go Wireless4U

  Jul 2019 - Mar 2020

  Head of Sales

  Highly proficient in setting sales strategy, aligning sales structure with the company strategy, managing people, and implementing processes.- Possesses natural leadership skills in delivering positive impacts for the business intelligence and go-to-market project of Fiber Optics and Smart Community Solutions start-up that may lead to the increased profit growth.- Established a strong sense of purpose for developing a comprehensive portfolio of clients around South Florida.

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  Conscientia Family Office

  Aug 2020 - now

  Marketing and Communications Manager

  Accountable for the development and supervision of all marketing and communications strategies utilized by the company.- Head of the marketing department tasked to improve the current brand and communication strategy. - Demonstrate a systematic approach in carrying out pre-sales management, social media, and content projects.- Communicate effectively in redesigning the brand and implementing the new communication strategy of the company.

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  New York Life

  Oct 2024 - now

  Licensed Insurance Agent