
Parker Brown
Apprentice

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About me
Digital Strategist
Education

Texas Tech University
2010 - 2014Bachelor's Degree Marketing/Marketing Management, General 3.6 GPAActivities and Societies: Sigma Iota Epsilon, Tech Marketing Association, Texas Trophy Hunters Texas Tech Chapter, Foundation Camp, Kids Beach Club After School Program Getting a degree in both Marketing and Management with a minor in Mass Communications. Vice President of SIE Business organization, TMA, and involved in other organizations.

Texas Tech University
2014 - 2015Master's Degree Communication and Media Studies 3.83 GPAActivities and Societies: Graduate Teaching Assistant with 4 classes totaling 840 students
Experience

Brown Electric
May 2007 - Aug 2011Apprentice• Handled 2-3 duties and projects per day assigned by manager • Mediated information with upper management

Barnes and Noble
Aug 2012 - Sept 2012Seasonal Sales Associate• Strengthened customer service skills• Assisted on average 20 customers per day with finding books throughout the store

Highland Homes
Jun 2013 - Aug 2013Construction Intern• Gained invaluable experiences within construction & sales environment for $800,000+ houses• Cross functional exposure within the company and gained firsthand experience• Met deadlines in a very fast paced atmosphere • Enhanced communication skills in customer relations

Indiana Baptist Church
Aug 2013 - Aug 2016College and Youth Ministry Intern• Monitor and execute on Facebook and Instagram social media pages• Coordinate projects with staff and develop action plans• Re-marketed event promotion to millennials as well as created a more efficient logistic flow for event layouts

Texas Tech University
Aug 2014 - May 2015Graduate Teaching Assistant
Cabela's Digital Innovation Office
May 2015 - Aug 2015Digital Marketing - Social Intern• Designed and executed a multi-channel competitive analysis assessing the social media landscape to determine organizational strengths, weaknesses, opportunities, and threats.• Developed content strategies for multiple platforms, representing the World’s Foremost Outfitter • Analyzed and amplified fan growth, engagement rates, contest planning and promotion strategies • Curated relevant content to reach the company’s ideal customers• Identified trends in Social Media tools, applications, channels, design and strategy as well as evaluated threats and opportunities in user generated content surrounding the business. Show less

Primitive
Feb 2016 - nowDigital Strategist
Nov 2019 - nowClient Services Manager
Feb 2016 - Nov 2019
Licenses & Certifications
- View certificate

Google Ads Measurement Certification
Google AdSenseJul 2020 - View certificate

Google Ads Search Certification
Google AdSenseJun 2020 - View certificate

Google Tag Manager
Google Analytics for Business 
Leadership Certificate
Texas Tech UniversityApr 2013- View certificate

Google Ads Video Certification
Google AdSenseAug 2020 - View certificate

Google Ads Display Certification
Google AdSenseJul 2020 - View certificate

Google My Business Certification
Google AdSense - View certificate

Google Ads Shopping Certification
Google AdSenseSept 2020
Honors & Awards
- Awarded to Parker BrownPresident's List Texas Tech University Oct 2013 President's List- Fall 2013, Spring 2012
- Awarded to Parker BrownOmicron Delta Kappa Honor and Leadership Society Omicron Delta Kappa Society Apr 2013 Omicron Delta Kappa was the first college honor society of a national scope to give recognition and honor for meritorious leadership and service in extracurricular activities and to encourage development of general campus citizenship. One must show exemplary character, responsible leadership and service in campus or community life, and must have attained a high standard of efficiency in collegiate activities.
- Awarded to Parker BrownPhi Kappa Phi Honor Society Phi Kappa Phi Apr 2013 Nation's oldest, largest, and most selective collegiate honor society for all academic disciplines. Must have taken seventy-two credit hours and rank scholastically in the top 7.5 percent of your graduating class.
- Awarded to Parker BrownDean's List Texas Tech University Mar 2013 Dean's List- Fall 2010, Fall 2011, Fall 2012, Spring 2013
- Awarded to Parker BrownAmerican Legion Scholarship American Legion- Temple, TX Aug 2010 Ongoing scholarship. Must maintain a 3.0 GPA as well as taking 15+ credit hours every semester.
- Awarded to Parker BrownTTU McFadden UES Merit Scholarship Texas Tech Univeristy Aug 2010 Ongoing scholarship. Must maintain a 3.0 GPA every semester as well as take 15+ credit hours
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