
Aanchal Rawal

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About me
Manager, Marketing and Brand
Education

Tagore International School, Vasant Vihar
2001 - 2015High School Accounting
Fanshawe College
2020 - 2020Postgraduate Certificate Marketing/Marketing Management, GeneralSpecializing in Marketing Management and learning tools like Google Analytics, Google Adwords, SPSS, Salesforce and Web Design Optimization

University of Nottingham
2016 - 2019Bachelor’s Degree BSc. (Hons) ManagementActivities and Societies: UoN Students' Union; Business Management and Leadership Society; Bright Futures Society; Language Community Forum

George Brown College
2020 - 2021Postgraduate Certificate Strategic Relationship MarketingSpecializing in Strategic Relationship Marketing and learning in-depth about Customer Relationship Management (CRM), Customer Experience (CX) strategies and techniques, Marketing Automation, Loyalty and Retention Marketing, Analytics for Digital Marketing and Computer applications like SQL, Excel for Marketing.
Experience
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Tagore International School (Vasant Vihar)
Apr 2012 - Feb 2015Scribe for visually impaired students for their exams Taught 10 students of grades I-V from the economically weaker sections of the society
Volunteer for visually impaired
Apr 2012 - Feb 2015Volunteer for National Social Service Programme
Apr 2012 - Mar 2014

V. Rawal & Co. - India
Jun 2013 - Jun 2013Financial Analyst InternAnalysed income statements, balance sheet and cash flow statements for over 10 companies

World Wildlife Fund
Jan 2016 - Mar 2016Zone Head and Volunteer- Managed over 40 volunteers and organised 20+ events to spread awareness about Earth Hour 2016- Achieved electricity savings of 229 MW in Delhi-NCR during one hour of switching off non-essential lights to promote the importance of shifting to solar energy- Initiated various marketing campaigns and recognised as one of the best performing zones out of 10 zones in Delhi-NCR on the project

University of Nottingham
Sept 2016 - Aug 2017Student Ambassador - NUS Student 'Switch Off' campaignRepresented university accommodation as a student ambassador by promoting sustainability as part of the student ‘Switch Off’ campaign

University of Nottingham Students' Union
Oct 2016 - Jun 2019- Elected in the role to represent and chair a network of 20,000+ international and EU students as part of 14 Students' Union Officers at the University- Influenced the strategy of the Students' Union while executing and operationalising the changes directed towards international students- Communicated international student voice at the Equality, Diversity and Inclusion Board, Scrutiny Panel, Democratic Procedures Committee, Union Council and Elections Committee- Successfully planned, led and coordinated International Festival Week with 40+ on-campus events in a week-long celebration of diversities in cultures within a budget of £800- Organised over 10 events for the International Students’ Network in a span of 11 months and a budget of £700- Worked alongside the Activities Officer to plan the University’s largest-ever Sustainability Week in March 2019 with over 30 events, including Clothes Swap, self-produce soap using recycled items and hosting guest talks Show less - Co-led the planning and delivery of 70+ events in a 10-day period for the University of Nottingham freshers’ - ‘Welcome Week’ - Managed a team of 200+ volunteers to support the welcoming of 8,000 new incoming students; events catered towards integration with all 30,000 students at the University- Managed a budget of £60,000 while coordinating with internal University staff as well as external suppliers to provide an excellent welcoming experience- Planned and assisted all online and offline marketing activities for Welcome Week on 5 University campuses in UK Show less
International Students' Officer - Students' Union
Jul 2018 - Jun 2019Outreach and Associations Head - Welcome Committee
Feb 2018 - Oct 2018Marketing Manager - Bright Futures Societies, brought to you by MyKindaFuture
Jun 2017 - Aug 2018Vice President - Business Management and Leadership Society
Apr 2017 - Jun 2018International Students' Representative - Accommodation Halls
Oct 2016 - Oct 2017

McCann Worldgroup
Jul 2017 - Aug 2017Strategy Planning Intern (Marketing)- Developed SWOT analysis, competitor research and campaign ideas for a £40 billion pharmaceutical company and Fortune 500 company – GlaxoSmithKline- Coordinated cross-functional execution of branding and marketing efforts for the company’s products – Otrivin and Horlicks - Recognised individually and appreciated by line manager and Vice President, McCann India for contribution to marketing ideas for the following year

University of Nottingham
Feb 2018 - Jun 2018Assisted prospective University of Nottingham students on their on-campus visits Assisted high school students with offers to attend University of Nottingham during their on-campus visits
Open Days Student Ambassador
Sept 2017 - Jun 2018Student Ambassador - Offer Holder's Day
Feb 2018 - May 2018

Verisure Securitas Direct
Jun 2018 - Aug 2018Strategy Intern- Led competitor analysis of 5 top market players in order to evaluate an expansion project to Ireland for Verisure, Europe’s number 1 monitored security alarms company- Organised calls with 5+ industry experts and synthesised and presented market research findings to Managing Director, CFO and Business Strategy Manager- Led initial development of business plan, including various excel analysis and powerpoint presentations, reporting directly to the Business Strategy Manager

Pickleball England
May 2019 - Sept 2019Project Manager- Spearheaded a team of 6 members to plan, coordinated and executed the first-ever English Open tournament for Pickleball for 300+ players from around the world- Communicated with a multi-national team and overcame language barriers by providing all information in verbal and written format- Led and assisted the team to source sponsorships and producing marketing campaigns in time for the tournament in August 2019

Out of a Dorm
Apr 2020 - nowFounder- Creating recipes in my student kitchen using no-to-very little equipment and basic ingredients- Managing the digital media channels (Instagram, Facebook) and website (www.outofadorm.com) and analyzing traffic from different sources using Google analytics

Good Hope Tutoring Service
Mar 2021 - May 2021SEO Strategist and Content Writer- Conducted website health audits and regularly monitor KPIs, directly reporting to the Founder and Marketing Manager - Curated SEO strategies and create new content every week in line with targeted keyword research to acquire 25% new clients in Q2 of 2021 compared to the previous year

CI&T
May 2021 - Aug 2021Marketing Analyst (Intern)• Recruited as the company’s first-ever global marketing intern reporting to the Sr. Marketing Manager; lead projects for and collaborate with teams in Canada, Australia, Japan, China, Brazil, and America• Re-strategized and designed the 'Careers' section of the company's Canadian website as part of the employer rebranding initiative, working directly with 3 Hiring Managers and the web development team• Develop and execute the social media content calendar with 3 weekly posts for Australia to increase digital engagement• Curate 2 articles each week and design new pages for Chinese and Japanese websites as part of the content and brand awareness strategy Show less

MH3 Collective
Oct 2021 - Dec 2024• Assisted and directly reported to Mark Harrison - Public Speaker, Founder & CEO of the MH3 Collective, a group of 7 ventures promoting social equity and empowering entrepreneurial passion• Supported business development, developed and drafted MOUs for new partnerships, sales and CRM activities by connecting with current day-to-day and prospective clients • Collaborated and built relationships with the internal senior leadership teams, building and updating timelines for projects, researching and creating keynote presentations for Mark’s speaking engagements• Attended meetings with the senior leadership teams, took notes and prepared professional meeting minute reports & presentations for internal business management ** MH3 Collective is a group of 7 ventures inspired and (co-) founded by Mark Harrison (MH3). From advertising and sponsorship marketing to integrated communications and education, each company shares a collective consciousness that focuses on empowering people, promoting social equity and reimagining a world where entrepreneurial passion and purpose come to life. The Collective includes: - The T1 Agency - A Brand Engagement Agencywww.thet1agency.com- wonderMakr - An Innovative Tech Studiowww.wondermakr.com- Humanity- A Humankind Full Service Creative Agencywww.humanityagency.com- SponsorshipX - A Global Sponsorship Communitywww.sponsorshipx.com- Black Talent Initiative - A Volunteer Led Organization Empowering Black Leaders of Today and Tomorrowwww.blacktalentinitiative.network- Park Street Education - A Progressive Approach to Learningwww.parkstreetedu.com Show less
Specialist, Marketing and Business Development
May 2024 - Dec 2024Coordinator, Marketing and Business Development
Apr 2022 - May 2024Group Account Coordinator
Oct 2021 - Apr 2022

Humanity
Oct 2021 - Mar 2023Coordinator, Business Development
Apr 2022 - Mar 2023Account Coordinator
Oct 2021 - Apr 2022

T1
Oct 2021 - Apr 2022Account Coordinator
ATN Access Inc.
Jan 2022 - May 2022Community Engagement Specialist• Creating and developing social media content calendar with 3+ weekly posts to increase engagement with the community• Spearheading the marketing strategy planning for driving growth from multiple sources, including more optimized digital content and partnership events

Black Talent Initiative
Apr 2022 - nowManager, Marketing and Brand
Dec 2024 - nowSpecialist, Marketing and Business Development
May 2024 - Dec 2024Coordinator, Marketing and Business Development
Apr 2022 - Apr 2024

SponsorshipX
Nov 2022 - Dec 2024Marketing Specialist
Apr 2024 - Dec 2024Marketing And Business Development Coordinator
Nov 2022 - Apr 2024
Licenses & Certifications
- View certificate

Mimic Pro Simulation
The StukentAug 2020 - View certificate

Business Administration Specialist
SalesforceDec 2020 - View certificate

Selling B2B to Win
Selltowin.comAug 2020 - View certificate

Google Ads Measurement
GoogleSept 2021 
User Testing Partnered Course
UserTestingMay 2020- View certificate

Google Ads Search
GoogleSept 2021 - View certificate

Google Analytics
GoogleApr 2021 - View certificate

Social Selling with LinkedIn
LinkedInJun 2020 - View certificate

Social Marketing Certification
HootsuiteOct 2020 - View certificate

CRM Fundamentals for Lightning Experience
SalesforceJul 2020
Honors & Awards
- Awarded to Aanchal RawalHonorary Lifetime University of Nottingham Students' Union Jun 2019 Awarded the Honorary Lifetime Membership award at the Students' union Awards and Prizes on 7 June 2019, entitling me to a lifetime membership to the services and facilities of the SU. This is the second highest award celebrating my achievements and contributions to the development of the Union in all projects and roles I have undertaken in my time at the University of Nottingham.
Volunteer Experience
Account Coordinator
Issued by Black Talent Initiative on Oct 2021
Associated with Aanchal RawalProject Zone Head, Earth Hour 2016
Issued by WWF-India on Jan 2016
Associated with Aanchal RawalStudent Volunteer
Issued by National Social Service on Apr 2012
Associated with Aanchal RawalScribe (volunteer)
Issued by Tagore International School (Vasant Vihar) on Apr 2012
Associated with Aanchal Rawal
Languages
- enEnglish
- hiHindi
- frFrench
- puPunjabi
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