Ali Yenchick

Experience

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  Grosse Pointe Public School System

  Aug 2011 - Aug 2013

  GPTV News Anchor, Special Events Videographer

  ● Hired by the school board to film, edit, and broadcast special events for local TV including Senator Santorum’s assembly, school board meetings, software training courses and football games.

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  Michigan State University College of Osteopathic Medicine

  Dec 2016 - Nov 2017

  Standardized Patient

  ● Acted in mock doctor-patient exams for the training of medical students.● Provided feedback to instructors and graded students based on their performance.

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  Michigan State University Department of Theater

  Aug 2017 - Dec 2017

  Stage Manager, Videographer, Publicist

  ● Managed cast, crew, set and props for production of The Great Gatsby.● Promoted digital and print media for and filmed multiple performances of The Misanthrope.

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  Communications & Research, Inc.

  Dec 2017 - Apr 2018

  Videographer & Film Editor

  ● Filmed and edited news-format type videos for social media, including Facebook Live broadcasts.

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  Galco Industrial Electronics

  Dec 2018 - Apr 2020

  Executive Spokesperson & Multimedia Manager

  ● Organized in-house and travel video shoots, consistently meeting 10 video per week quota.● Managed company social media channels, maintaining brand continuity across platforms.● Successfully grew Youtube channel by 30K subscribers in 12 months.● Collaborated directly with vendors and customers to make co-branded content for B2B Marketing.● Revamped brand style guide and developed more consistent video launch schedule utilizing engagementmetrics & data analytics.

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  The Bijou LLC

  Jul 2020 - Jan 2021

  Multimedia Producer

  ● Edited photos and video footage to create engaging promotional content for social media.● Coordinated documentation projects with marketing team, from conception to execution.● Focused on designing branding for the start-up from scratch.

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  Total Life Changes, LLC

  Mar 2021 - Nov 2021

  Audio Visual Specialist

  ● Managed social media channels and created digital multimedia for daily live international broadcasts● Developed all live event video & motion graphic elements for TLC’s international “Mind Body Spirit” tour,including intro/walk-on videos, backdrops, and award presentation slideshows● Coordinated and maintained long-lasting relationships with influencers to streamline efficient campaign activations

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  SCYTHE

  Nov 2021 - Feb 2022

  Multimedia Content Specialist
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  Echo Media - a marketing and branding agency

  Jun 2022 - Oct 2022

  Social Media Manager & Designer
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  The Sports Facilities Companies

  Oct 2022 - now

  Content Manager

  ●Authored and distributed compelling press releases and managed media relations, effectively communicating key updates and events for our network of 60+ venues in 25+ states and enhancing corporate visibility and reputation in the market.●Implemented robust SEO strategies, resulting in significant increases in organic website traffic and improved search engine rankings. ●Directed the integration of AI technologies to produce high-performing optimized content for numerous projects and campaigns, resulting in increased brand awareness and customer engagement.●Led brand content development initiatives and crafted comprehensive messaging guidelines, providing a clear and consistent brand voice across all platforms for our network.●Devised and executed corporate content strategies, aligning content efforts with overall business objectives and driving measurable results. Employed tracking to collect and analyze data-driven insights to continually refine content strategies, leading to improved engagement and conversion rates.●Assistant Editor for award-winning "Community Playmaker" magazine; Contributing Author for SFNetwork News and Blog Show less