Peter Ghali

Experience

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  Intel

  Jan 1996 - Jan 1998

  Product Engineer

  Failure Analysis of flash memory silicon which results using SEM and FIB techniques which resulted in improved yields. Received several recognition awards for my problem solving skills.More information can be found here: http://www.peterghali.org/Intel.html

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  Analog Devices

  Jan 1998 - Jan 2000

  Product Development Engineer

  Analog Devices, Inc. (NASDAQ: ADI) defines innovation and excellence in signal processing. ADI's analog, mixed-signal, and digital signal processing (DSP) integrated circuits. My primary focus was on improving product yields by providing feedback to manufacturing and analyzing test data on several analog to digital converters.For more information visit http://www.peterghali.org/Analog_Devices.html

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  OTI/IBM

  Jun 2001 - Jun 2003

  Software Developer

  Wrote Perform JVM and SDK compliance testing. Provided written documentation and evidence to remove invalid tests. This work involved a thorough understanding the Java VM Specification, Java Language Specification, and the API specification. Also, developed and tested a graphical plugin font wizard to allow easy creation of embedded fonts in WSDD.See http://www.peterghali.org/IBM.html for more details

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  BioMerieux

  Aug 2002 - Jun 2004

  Developer

  Java Software developer on a team focused on biomedical equipment. Practiced agile software development methodologies such as Extreme Programming and test driven development.See http://www.peterghali.org/bioMeriuex.html for more details

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  Motricity

  Jun 2004 - Apr 2009

  Senior Product Manager

  Motricity is a leading provider of mobile data solutions and services that enable wireless carriers to deliver high value mobile data services to their subscribers. In addition, we provide mobile marketing, advertising, and merchandising solutions to brands, advertising agencies, and mobile operators around the globe.► Managed a team of product and project managers for the mCore Gateway and Campaign Manager products. This included all HR functions as well as mentorship and coaching. ► Led cross-functional technical and business teams in order to achieve SBU goals. This included authoring business cases and performed financial analysis in order to gain executive approval for projects. Also, formulated strategic and product goals including specific operational and tactical projects in support of strategy. Also held an array of tactical roles in project and program management including leadership positions.For more details visit: http://www.peterghali.org/Motricity.html Show less

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  IContact (Acquired by Vocus in 2012)

  Apr 2009 - Jun 2012

  Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media.As a senior member of the Product Management team, I was tasked with leading and managing our product, market, and analysis team which drove marketing operations, product analysis (e.g. cancellation, support, win/loss, etc.) and product strategy. I led this new team taking it from an informal group, to a more formal and transparent team that worked closely with management to steer our product and marketing efforts.►Managed a team focused on product and market analysis for iContact. This team is focused on analyzing product, market, and financial data to drive corporate goals and execution. ►Responsibilities of the team include: competitive analysis, market research, revenue and acquisition forecasts and modeling, product research, business process assessment, etc.► 2013 Product Strategy Analysis - Analyzing market and competitive forces and mapping against current product roadmap to make recommendations for future product development.► Researched next generation social marketing including coding prototypes to demonstrate to SVP of Product Management.► Provided both requirements and user interface/experience feedback to the Vocus Marketing Suite product set. Show less Responsible for both tactical product management within multiple agile teams as well as roadmap, strategic vision, and planning for product and features. ► Played an instrumental role in laying out iContact's Social Media Vision and Features. Work included competitive analysis, market research, customer research and thought leadership. This includes numerous iContact blog posts, webinars, and 2 Social Media Whitepapers.►Sole Project and Product Manager for iContact for Salesforce Product Development including managing vendor relationships, defining requirements, competitive analysis, partnering with product marketing for data sheets, landing pages, and marketing launch. Developed the business and pricing model in conjunction with market and competitive analysis. Worked very closely with Marketing, Sales and Account Management to launch the product. Product has been very well received (70+ reviews 4.7/5.0) and is in the top 20 of all paid apps on AppExchange. Received an Outstanding Performance Award for this work.► Drove iContact's Mobile Strategy and Implementation. Launched iContact for iPhone and iContact for Android. Led our product definition, design, and market launch. Drove the Vendor Selection Process, managed the vendor through daily and onsite meetings, and worked with training and marketing to launch the product. Launched both of these products successfully.► Agile (Scrum) Product Owner - Defined Prioritized product backlogs, coordinated Sprint work as a member of Scrum development team. Coordinated and drove our Sprint Review Presentations. Experience leading multiple scrum teams.► Worked with Sales as iContact API subject matter expert. Presented and assisted prospects and clients with their API integrations. Received an Outstanding Performance Award for this work.► Led our iContact API 2.0 initiative including EOL plan for API 1.0 as well as serving as subject matter expert for API questions. Show less

  • Senior Manager of Product Management

    Sept 2011 - Jun 2012

  • Senior Product Manager / Product Strategist

    Apr 2009 - Oct 2011
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  Intuit

  Jun 2012 - Nov 2013

  Manager of Product Management

  ► Managed a team of product managers leading our GE, Greenway, and NextGen product offerings as well as our overall product support. This included coaching in setting overall product vision, fiscal year product plans, objectives, and roadmaps. ► Mentored several employees on different product management projects including launching our API online documentation, working with key partner integrations, and our sign-up process.► Responsible for product management and launch support for Intuit Health's first mobile application. Drove requirements, roadmap, vision, and making a case for additional resources to support our execution. Created several sales enablement artifacts such as: Objection Handling/FAQ, Internal Release Notes, Training presentations, and product videos. ► Took over additional projects/initiatives in improving the sign-up and first use of our Intuit Health Patient Portal► Implemented new agile practices in order which drove improved transparency and focus on top business objectives. Show less

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  Progress Software

  Nov 2013 - Mar 2014

  Principal Product Manager

  ► Led our product pricing proposal including competitive analysis, pricing calculator, revenue and COGS modeling and presented to management for approval. ► Created both 1-year and 3-year product roadmaps to help guide our development and strategy. ► Coordinating the creation of our product vision, user personas, and key use cases to help guide product investment.► Led our internal beta initiatives and worked with external early adopters to get product feedback before launch.► Worked closely with engineering management and UX to gain better visibility into product features and provide more visibility to management regarding current iterations and development.► Prepared product update presentations to executive management. Show less

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  MaxPoint

  Apr 2014 - Oct 2017

  Senior Manager, Product Management

  ► Led the development and market launch of our Customer Catalyst product. Drove the vision, objectives, and roadmap for the product. Acted as product evangelist with Sales in customer meetings and presentations.► Led the development and launch of MaxPoint’s Audience Data product including working with multiple external partners to deliver customer value. ► Led our Analytics and Technology Product Management through close partnership with engineering and analytics. Responsible for establishing product roadmaps, product development, and product training.► Managed Advertising Product Management team responsible for all major aspects of MaxPoint’s main revenue generating product. Responsible for establishing product roadmaps, product development, and product training for Managed Service Advertising product.► Led our Analytics and Technology Product Management through close partnership with engineering and analytics.► Successfully balanced the tactical product and project management while focusing on longer term strategic initiatives and team evolution Show less

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  ITWorx Europe

  Nov 2017 - now

  Engagement Manager
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  CrossFit Coordinate

  Jul 2021 - now

  Business Owner

  Sole Owner of CrossFit Coordinate - Driving growth strategy, marketing, and culture.