Neeraj Kulkarni

Experience

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  Morgan Stanley

  May 2003 - Mar 2004

  Summer Management Associate

  Industry and company analysis, Cash flow and portfolio research

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  GunnAllen Financial

  Apr 2004 - Jan 2005

  Manager - Business Analytics

  Business Intelligence, SAS Reporting, liaison between IT and Trading Group

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  TPG, Inc.

  Jan 2005 - Jul 2006

  Senior Analytics Lead (Director Level)- Advanced Behavioral Analytics

  Senior analytics lead for data science and behavioral research analyst teams for all TPG clients globally.https://www.tpginc.com/Primary focus: Behavioral Analytics & Optimization Models. Worked on developing end to end cutting edge analytics services and applications by modeling 10 years of human interaction data across millions of interactions.Areas: Loyalty, Satisfaction, Customer Acquistion, Retention, Customer ServiceEnterprise Clients: Capital One, Bank of America, Dow Jones, GE Financial, Discover Financial Show less

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  Havas CX helia

  Aug 2006 - Sept 2010

  Lead Data Scientist

  Anaytics: Predictive Data Modeling, Data Mining, Market Research Analytics, Segmentation, ProfilingClients: Volkswagen, AARP, Diageo, Sears, Volvo, Valspar and other clients across various Havas agencies in North America.

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  The Martin Agency

  Oct 2010 - Dec 2014

  Chief Data Scientist, Vice President Decision Sciences Group

  Grow and lead the data sciences and modeling group at Martin agency -a IPG agency. Martin agency has won the US Ad agency of the year award multiple times. I was part of the founding member of the decision sciences group in 2010 when it was about 3 analysts. Leading a cross disciplinary team of data scientists, analysts and data architects to analyze and data-mine big data across disparate online and offline data sources to provide decision support for agency clients across various industries. Develop advanced data science solutions to provide cutting edge marketing mix, attribution, ad-tech/media-tech solutions, and consumer analytics solutions for Fortune 50 clients. Work with the technology team to develop data and tech stack, and, develop visualization solutions for internal and external clients. Worked with other IPG analytics groups to serve global clients.Analytics: Unified Marketing Mix models, Attribution Analytics, CRM & Digital Analytics, Predictive Modeling, Cloud based BI DashboardingClients: Penske, Experian Consumer Services, Norwegian Cruise lines, Walmart, Pizza Hut, TIAA, Morgan Stanley, Discover, Living Social, BFGoodrich, Benjamin Moore, Colonial Williamsburg etc etc. Show less

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  DMA Analytics Council

  Apr 2014 - now

  Member Advisory Board

  The goal of The DMA Analytics Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing. In addition, the Council seeks to provide services, opportunities and resources that advance members’ educational, social and professional development needs, for marketing strategists and analytic practitioners as well as managers and executives responsible for leveraging CRM and Analytics to drive return on marketing investment.

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  Cooler Heads Intelligence (Now rebranded as CIEK Solutions)

  Jan 2015 - Jun 2016

  Co-Founder/President & Chief Data Scientist

  •Responsible for p&l, pricing and global delivery of analytic and strategic consulting projects•Manage a team of experienced data scientists, strategists and analysts in USA and off-shore•Define, scope and design data strategies for key clients •Strategic Consulting, including business and knowledge discovery, GAP analysis, market potential analysis, site selection analysis and business opportunities•Develop advanced analytics solutions including marketing investment optimization models, brand communication analysis, social CRM segmentation systems, GIS analytics, predictive modeling related to churn, response, propensity etc.•Onsite and offsite training and consultation to clients on marketing mix modeling, segmentation strategies and setting up test designs and measurement plans for EM/DM/display campaigns Show less

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  CIEK

  Apr 2016 - now

  CEO & CDAO, CIEK Solutions

  Founder & CEO of CIEK (“seek”) Solutions, a fast-growing boutique AI, Data Sciences & Data Engineering consultancy with award winning data science team based in USA, India, Morocco & Ireland. CIEK has been selected as one of the top boutique predictive analytics & data sciences solutions providers by the CIO review & Martech Outlook magazine from 2021-2024. We have delivered 100+ large end to end data sciences and ML driven predictive analytics services and solutions to large media agencies, consulting companies, and direct fortune 500 and mid-market clients with at least 40% cost savings when compared to working with larger analytics consulting firms to our clients.We are specialized AI & data sciences experts focused on 4 areas:A) AI for Marketers (Custom MMM/MTA solutions, A/B and multi-variate campaign testing and analytics, promotions analytics, price elasticity modeling, demand sensing & forecasting – have worked with every large media and consulting agency and provide services to large and mid-market companiesB) Customer Experience Analytics – Customer Lifetime Value, Customer Segmentation Solutions, Next Best Product, Acquisition, Churn, and Loyalty analytics, Recommendation Systems, Voice of Customer AnalyticsC) BI Engineering and Dashboarding – GCP, AWS, Azure, Snowflake, Databricks, Snowflake, Neo4J databases. Expertise in implementing end to end data products with visualization using Looker Studio, Tableau, Power BI, and Datorama.D) GenAI analytics – LLM evaluation and implementation of AI based automated workflow solutions. Show less

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  Baruch College

  Aug 2021 - now

  Adjunct Professor
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  TiE New Jersey

  Feb 2023 - now

  TiE NJ - Charter Member