Susan Diegelman

Experience

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  SpeakerBox Communications

  Aug 2002 - Mar 2006

  Vice President

  Instrumental in helping 25+ client companies achieve business goals, including product launches, corporate repositioning, IPO and acquisition, through successful communications campaigns.Assisted in closing over $500,000 (25% overall revenue) in new annual service contracts in 2005; responsible for on-boarding of all new accounts.Strategic Communications• Developed corporate messaging, market positioning and communications strategy for 25+ client companies • Provided information and counsel to senior/executive management on visibility and national press issues• Developed key media influencer relationships; placed stories in publications like The Wall Street Journal, Fortune Magazine and Good Morning America (ABC).• Drafted press releases, media pitches, bylined articles, op-ed pieces and Letters to the Editors as needed• Firm expert for industry analyst relations; developed strategies and campaigns for client companies Show less

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  AT&T

  Jan 2006 - now

  Susan oversees strategy and public affairs campaigns in support of corporate initiatives. She works with internal and external stakeholders to define the connection between mobile wireless/broadband services and their communities; She designs messaging and communications campaigns to promote wired and wireless broadband services aligning with regulatory trends. Susan manages partnerships with consumer advocacy groups and not-for-profit organizations in areas of disability and aging, rural access, digital literacy and online safety.Areas of Expertise Include:Budget Management: Managing multi-million dollar marketing, advertising and events programs for a Fortune 10 company; Oversee design and execution of massive cross-industry events program with $1.7m budget; Implement innovative approaches and efficiencies to program processes and budget management.Relationship Management: Generate energy and creative ideas through interacting with external customers and stakeholders. Experience in managing client advisory forums (domestic and AsiaPac region) to gather feedback and perspective to inform campaign messaging, product development, business operations and policy initiatives. Developing relationships to further business priorities and reputation.Communications Expertise: Programmatic and repeatable approach critical to managing multi-group/multi-faced campaigns; Make complex and frequently technical issues simple and approachable for the audience.Leadership: Thrive in environments that encourage creative and collaborative approaches to existing business challenges; 15 years of team management with direct reports, cross-matrixed product teams, external consultants and vendor suppliers. Show less Susan oversaw the Sustainability Program Office, developed marketing/communications and thought leadership campaigns for AT&T services in target customer markets. Prior to this, Susan supported the Government, Education and Global Wholesale business units of AT&T with segment marketing campaigns and design and managed a massive industry events program including approx.175 industry events/customer forums and $1.7m budgetSegment Marketing Programs: including public relations, development and design of websites, content development; including: field collateral, product brochures, thought leadership campaigns, print and online advertising and direct mail pieces. Show less

  • Communications and Public Affairs

    May 2013 - now

  • Communications and Marketing Management

    Jan 2006 - May 2013
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  American Association of People with Disabilities

  Mar 2014 - now

  Chair Of The Board Of Directors

  As the Chair of this working board, Susan has been hands-on with all strategic aspects of the organization, including strategic planning, communications and brand voice, organizational development, and reputation building initiatives.• Supervised development of an integrated communications/PR campaign to raise awareness around the 30th Anniversary of the ADA; including defining brand voice, messaging, a micro-site, logo development, earned media placements and creation and distribution of a digital community engagement package to support awareness efforts for cities and towns across the U.S.• Designed and lead team development of the AAPD Leadership Roundtable to engage corporate partners in disability policy and civil right issues, raising $750K for the organization in its first year• Leading collaborative development of a 5-year strategic growth plan for the organization Show less

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  Call for Action

  Jan 2019 - now

  Board Of Directors

  Call For Action, Inc. is an international, nonprofit network of consumer hotlines founded in 1963. It's mission is to empower consumers by giving them a voice larger than their own. Volunteer professionals in offices around the world are trained to assist consumers through mediation and education to resolve problems with businesses, government agencies, and other organizations.