
Wafa Toutounji

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About me
Image Consultant & Fashion Stylist
Education

Lebanese University
-Bachelors' Business marketing
Experience

Transmed
Oct 2008 - Feb 2011• Develop and implement Joint Business Plan with the customer(s), based on the SBVC model to achieve target sales volume, share growth and in store fundamentals• Negotiate and manage customer trading terms (payment, logistics, pricing, funds) to achieve business targets.• Propose and initiate business building ideas and plans beyond the Company’s Sales Business Plans in order to further build the business with the customer and capture all business building opportunities.• Energize and enable direct reports by monitoring, coaching, providing feedback and building capabilities to deliver the business objectives and personal growth• Allocate resources within the unit efficiently and economically in order to maximize output and achieve efficiency in use of resources while maximizing business results• Manage customer business development funds within set guidelines to deliver business targets in line with Joint business plan.• Communicate internally any event taken by competitors / customers which can have an impact on our business in order to take the required actions. Show less • Developed a strategic plan that contributes Growth by 10% over a period of one year with each customer• Marketing communication plan for introducing the packaging changes on the brand, and on launching new SKU’s on head office and on store level.• Developed a format that is communicated with merchandisers to ensure closing the targets each month, plus, to motivate them to keep the fundamentals in each store.• Planning exclusive events with the customers that ensure the increase in the basket size.• Managing a team of 3 employees and a budget of over 20,000 DHS/ month and ensuring the highest return on investments. Show less
Key account manager
Sept 2010 - Feb 2011Account Executive
Oct 2008 - Aug 2010

Blink BTL
Feb 2012 - Apr 2015Account Manager•Create and maintain the relationship between our agency and the clients.•Aligning promotional strategies and events planning with the overall business objectives for each client through direct contact with our agency.•Working with the creative directors for creating an overall marketing plan for each client.•Works proactively to provide client marketing needs with the greatest amount of added value by communication.•Cooperates with customer inquiries, agency inquiries and internally controls the market to provide competent solution.•Provides creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups.•Responsible for staying informed on activities that are being performed on their accounts and being the final sign off on ALL important documentation/deliverables before they go to a client. This includes: budget, project plan, mockups, storyboards, deliverables, etc.•Coordinates and authorises quotations for client approval & assists in preparation of client invoices. •Working with clients such as : Procter and Gamble, Mars, Nestle. Show less

Applique Stylist
Dec 2014 - nowImage Consultant - FounderImage consultant Wafa Toutounji is the energy and brain behind Appliqué Stylist, an image consulting company based in Dubai offering services through the Middle East and Levant Region. A Certified Consultant from the Association of Image Consultants International (AICI). Every woman and man, irrespective of their age, need to feel confident about the way the world looks at them. This is where the expertise of an image consultant and stylist comes into play. At Appliqué, we celebrate your individual sense of style. We believe what you wear is an expression of who you are. Whether you are a busy professional looking for a wardrobe makeover or simply seeking trendy style inspirations, we believe that every trend can be curated to enhance your personal style.From personal shopping and virtual assistance, to wardrobe planning and your very own fashion concierge, we are with you on every step of the journey. Browse our full range of styling service as we welcome you to the future of fashion where the digital meets the personal.► MBC 1 Falak Tayyeb Lead Stylist► ET Bilarabi Jordan Stylist Season 1► CH by Carolina Herrera Personal Shopper Show less

Carolina Herrera
Feb 2018 - Jan 2019Fashion stylist
Charisma Productions
Jun 2021 - Sept 2021ET Bl Arabi Jordan - Lead Stylist- Planning outfits for the presenters and aligning it with producers- Aligning the outfits between the presenters ( man and woman)- Purchasing and securing the full outfit for the show- On set decisions to solve the image of presenters when needed- Aligning with glam team for the hair and make up

Charisma Productions
Dec 2021 - Sept 2022Wheel Of Fortune - MBC1 Lead Stylist- In charge of dressing presenters on the set- Finding the exact outfits to fit the program theme and the presenters- Handling 475 episodes of two versions- Purchase, borrow and alter outfits to fit presenters- Working with directors and producers to finalize final looks on set- Providing fashion advice and alterations on set- Sourcing all items needed to create a full outfit for the TV show

FAD Institute of Luxury Fashion & Style
May 2022 - nowFAD - Personal Styling Tutor- Creating three main courses : Men Styling - Media Styling - Personal shopping and Styling- Creating courses approved from KHDA and to align with the image consultancy field- Creating assignments and workshops for students to apply what they learnt- Providing all the documents and assessments required to help the students start their career
Licenses & Certifications

Image consultant
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