
Bethany Micallef-Eynaud

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About me
Commercial Finance Analyst at Ashurst | Passion for driving commercial success | Using strategic and analytical skills to increase revenue and optimise profit | An adaptable skill set with an enthusiastic approach
Education

Nanyang Technological University
2012 - 2012Exchange International Business
University of Strathclyde
2009 - 2013Bachelor of Arts (BA) International Business and MarketingActivities and Societies: Secretary for Volleyball Club
Experience

Principal Hotel Company
Aug 2010 - Nov 2018A cluster role covering the Grand Central Hotel and Blythswood Square Hotel- Responsible for rooms revenue management of Grand Central Hotel- Implementing short and long-term pricing strategy for individual and group business segments- Weekly forecasting for next 3 months, monthly ROY forecast, month end reporting, month end business review meetings, building rooms budget- Continuous analysis of hotel and market performance and trends- Overseeing Glasgow cluster reservations department Show less A cluster role covering the Grand Central Hotel and Blythswood Square Hotel- Responsible for day to day rooms revenue management of Blythswood Square Hotel- Implementing pricing strategies appropriate for luxury 5* product, analysing hotel and market trends to make informed decisions- Weekly forecasting for next 3 months, month end reporting, business review meetings, building rooms budget- Blythswood refurbishment project, calculating displacement, managing bedroom availability and reporting on impact- Covering for Grand Central Hotel in absence of Cluster RM allowed me to maintain a strong understanding of GCH’s pricing, market and performance. Show less The Grand Central Hotel and Blythswood Square Hotel, Glasgow are Principal Partner properties, part of The Principal Hotel Company, which owns and operates over 50 landmark buildings across the length and breadth of the U.K.I work closely with the Glasgow Cluster Revenue Manager and the Regional Revenue Manager for Scotland in revenue analysis and tasks including :- Daily data collection, analysis, tracking and reporting- Pricing and maintaining rate parity across channels- Forecasting- Maintenance of Revenue Management systems and tools- Maintenance of The Channel Management System- Monthly reporting- Liaising with OTAs and FITs and reviewing contracts and website content- Budgeting Show less Graduate Manager on the Principal Hayley Graduate Management Scheme, focusing on Hotel Operations Management in the 4* Grand Central Hotel, Glasgow. Rotational, 18-month programme gaining experience of managing several different hotel departments in a busy, iconic city centre hotel. 2-3 months being spent in Front of House, Conference & Banqueting, Housekeeping, Guest Relations, Tempus Restaurant & Deli Central, Champagne Central, Revenue Management and Accounts & Finance. The programme is designed with the intention of developing managers who, by the conclusion of the programme, are ready to take on Head of Department or Assistant HOD positions. Show less
Rooms Revenue Manager - Glasgow
Dec 2017 - Nov 2018Assistant Rooms Revenue Manager - Glasgow
Apr 2017 - Dec 2017Revenue Analyst at Grand Central Hotel and Blythswood Square Hotel
Nov 2015 - Apr 2017Revenue Assistant
Jan 2015 - Nov 2015Graduate Manager
Jul 2013 - Jan 2015Bartender - Champagne Central
Aug 2010 - Jul 2013

University of Strathclyde
May 2012 - May 2013Secretary - Volleyball ClubVoluntary role

South Ayrshire Volleyball Club
Jun 2013 - Aug 2014Secretary.webp)
InterContinental Hotels Group (IHG®)
Nov 2018 - Dec 2020Collaborating closely with key stakeholders to help implement the Revenue Management roadmap across EMEAA, supporting Revenue Management’s strategic ambition and specifically the IHG Revenue Growth Strategy as well as supporting central revenue management team priorities where appropriate.A dual role which also allowed me to continue hotel revenue management in a Portfolio Revenue Manager role covering two managed properties - one in Paris and one in Berlin.- Supporting key Revenue leaders and other stakeholders to activate initiatives defined in the EMEAA Revenue Management strategy, identifying and prioritising those opportunities which the teams can deploy most rapidly. - Proactively tracking progress and soliciting insights and gathering feedback on initiatives and flagging any risks to successful deployment - Supporting the co-ordination and communication of revenue management initiatives, pilots and test and learn opportunities, influencing key leaders and gaining buy-in. Providing measurement, audit and analysis of success. - In close co-ordination with the Director, IHG Revenue Strategy and Development and EMEAA Revenue Services, supporting the execution of IHG Revenue (RMH) growth strategy for existing and NHOPs- Supporting the development of any necessary business cases for Revenue Management initiatives and presentation through the project intake process, to gain approval and potential funding and resources. - Conducting continuous competitive analysis and providing feedback on competitive offerings in revenue management practices Show less Continuation of previous role after a change in ownership meant the hotel was now operated by IHG.A cluster role covering the Grand Central Hotel and Blythswood Square Hotel- Responsible for rooms revenue management of Grand Central Hotel- Integration of Grand Central Hotel to IHG systems and processes- Implementing short and long-term pricing strategy for individual and group business segments- Weekly forecasting for next 3 months, monthly ROY forecast, month end reporting, month end business review meetings, building rooms budget- Grand Central refurbishment project, bedroom reconfiguration and preparation for relaunch and re-brand- Instrumental in building the hotel’s long-term strategy in conjunction with the executive team- Continuous analysis of hotel and market performance and trends- Overseeing Glasgow cluster reservations department Show less
IHG Revenue Growth & Strategy Manager EMEAA
Mar 2020 - Dec 2020Rooms Revenue Manager - Glasgow
Nov 2018 - Mar 2020

Ashurst
Apr 2021 - nowCommercial Finance Analyst
Licenses & Certifications

Certified Revenue Management Executive (CRME)
HSMAI
Honors & Awards
- Awarded to Bethany Micallef-EynaudTop of class HOSPA Jan 2017 Achieved the highest grade in stages 1 and 3 of the HOSPA Education Programme in Revenue Management.
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