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Edith Dede Acquaye

Edith Dede Acquaye

Shop Sales Executive/Customer Care Representative

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location of Edith Dede AcquayeGhana

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  • Timeline

  • About me

    Customer Value Management | Product Lifecycle Management | Acquistion & Customer Experience Specialist | Telecoms

  • Education

    • University Of Ghana Business School

      2011 - 2013
      Master of Business Administration (MBA) Marketing

      Masters of Business Administration in Marketing

    • University of Ghana

      2004 - 2007
      Bachelor of Arts Psychology, Political Science

      Studied Psychology and Political Science

  • Experience

    • Airtel Ghana

      Aug 2008 - Oct 2009
      Shop Sales Executive/Customer Care Representative

      Assisting customers in the resolution of their complaints, answering to their queries and upselling devices and solutions to satisfy their daily mobile need

    • Airtel Ghana Limited

      Nov 2009 - Feb 2018

      Responsible for Overall Data Strategy,Deepening Data Customer Penetration, Growing Revenues, Device Management,Leading Product Development, Customer Segmentation with complete Life Cycle Management Customer Lifecycle Management - Overseeing/ Managing the overall data business day to day activities from reporting, analysis, research launch of new products, product management and reviews, communication and brand positioning of the sub brand. Product Development - Developing and launching innovative products for internet users in Airtel.Customer Value Management - Customer Lifecycle management from acquisition through to usage and ultimately retention Commercial understanding of telecom systems/platform, Good leverage in conceptualizing CVPs, Managing stakeholders during a Product development phase, Coordination of Business Simulations processes, Tracking and analysis of revenues and MOUs among others Launch and management of onboarding products on SIM cards and devices

      • Head of Data, Marketing

        Feb 2017 - Feb 2018

      • Product Manager, Data Business

        Jun 2016 - Jan 2017

      • Manager, Data Services

        Apr 2013 - May 2016

      • Manager, Usage & Retention

        Apr 2012 - Mar 2013

      • Marketing Executive, Customer Acquisition

        Nov 2009 - Mar 2012

    • Vodafone

      Dec 2018 - now
      CVM Manager, Voice & Retention

  • Licenses & Certifications

    • MBA

      University of Ghana Business School