Shafaq Latif

Experience

• 

  Google

  May 2014 - Jul 2019

  - Led financial audit and recon for the program. Set up the Audit and Fraud Management team consisting several reviewers. Led fraud and spam detection activity and assisted in designing and implementing an ongoing process for fraud checks.- Developed and led the process to monitor, review and report data on partner accounts for high priority client project. Process designed ensured that all accounts are performing at or above the readiness standards.-Created and managed a data quality review team. Optimized and successfully reduced the time spent in evaluating the data manually by 45-50%. Proactively managed client expectations and collaborated with cross-functional teams to ensure successful alignment within the project. Led and planned key aspects of the project, ensuring appropriate scheduling and execution.- Led and designed the data collection process for all Ad hoc and one-off requests by the client team. Created new workflows to streamline/simplify operational tasks for the team. Led country-specific market research projects for the technical team to make data driven decisions. Took complete ownership of these projects from preparing the guidelines, to training the teamin capturing the data, tracking progress, maintaining and updating process documentation and reporting the results. Show less Merchant Quality evaluation: Helped in designing a global program that collects merchant quality data in ecommerce. Worked closely with the project managers to develop and refine a data collection process to access merchant quality. Evaluated 600+ merchant websites by using structured guidelines. Capture a variety of data, measurements, and project details in an organized way. Current lead on two on-going evaluation projects within the team. Responsible for tracking new request from other teams, preparing task entries, preparing instructions and guidelines, tracking team progress, maintaining and updating project spreadsheets, reporting and interpreting the trend in results.Financial audit Lead for the past 2 years on a major on-going audit project. Designed and documented the accountability processes for the entire team and served as an audit lead for the entire team. Performed weekly financial audit of the entire US team.Prepared weekly audit, incident and transactional reports.Responsible for monitoring all team transactions, investigating and answering time sensitive financial inquiries.Internal and External One-off project Lead: Served as a lead on various one-off projects which were requested by client teams in the past 2 years. Took complete ownership of the project from preparing the guidelines, to training the team in capturing the data, tracking team progress, maintaining and updating project spreadsheets and reporting the results. Show less

  • Team Lead- Shopping Operations (Lionbridge at Google)

    Jan 2017 - Jul 2019

  • Senior Shopping Evaluator (Lionbridge at Google)

    Jul 2016 - Dec 2016

  • Google Shopping (Ads Quality)

    May 2014 - Jul 2016
• 

  TELUS Digital

  Jul 2019 - now

  Highlights:- Manage a team spread across multiple regions in US and Europe.- Improved overall team error rate and successfully expanded Team size and improved Team retention rate.- Project launch in a new region. Responsible for creating and negotiating project proposal with the client team. Establish terms and conditions for the project launch, timeline and schedule of key events. Managed and set-up teams for training and onboarding, internal process audit and review, data management and escalations. Show less

  • Global Program Director

    Nov 2024 - now

  • Program Manager

    Jul 2019 - Nov 2024