Swati Srivastava

Experience

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  Alchemy De Luxe

  May 2009 - Jun 2009

  Product Design Intern

   Undertook training in design department  Developed designs for their own collection Designed ‘Diwali collection’ for Alchemy De Luxe Designed coasters for hotel ‘Trident’ capturing the image of its logo Designed table top accessories for international buyers Designed fruit bowls/ jewelry boxes/ corporate gifts for international buyers Designed book marker for ‘chocola’

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  AMOLIQ JEWELS PRIVATE LIMITED

  Jan 2010 - May 2010

  Jewelry Designer

  Completed graduation project in design departmentDeveloped designs for two thematic collections of pendant in gold, diamond and tourmaline gemstones for their own collection.

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  Doordarshan Kendra

  Jun 2010 - Jun 2010

  Graphic Artist

   Designed advertising material such as poster flyers, newsletters, adds for newspapers, standees etc  Brochure / layout design. Photo shoot Editing

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  Mehrasons Jewellers

  Jun 2010 - Oct 2012

  Jewelry Designer

  Jewelry Designing, E-Commerce Executive (seller's end)Graphic Designing: Designed vouchers, Brochures, Invoice, letter heads, flyers, etcPackaging: Designed coin packaging for 'PHILIPS', 'Binani Cement', gulf oil, NIPPON PAINTS, infibeam.com, UNITEX and Mehrasons Jewellers. Worked on the website layout/aesthetics.

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  Design Emporia

  Oct 2012 - Jan 2014

  Account Manager-Fashion

  Categories managed Apparels and Lifestyle AccessoryManaged e-shops for renowned Indian designers such as Rohit Bal, Satya Paul, KavitaBhartia, Geisha Designs, Manoviraj Khosla, James Ferreira, Payal Singhal, RaakeshAggarvwal to name a fewDone Catalogue selections and handled model photo shoots for the sameDone fashion styling for catalogue shoots

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  Snapdeal | AceVector Group

  Jan 2014 - May 2015

  Key Account Manager

  Managed top revenue generating accounts (Key Accounts) for FMCG-Non foodBeauty & Personal Care and Fragrances.Complete P&L for brands like: L'Oréal, VLCC, Maybelline, Schwarzkopf, Davidoff,Hindustan Unilever Limited products, P&G etcPlanning and implementation of quarterly Brand Promotion Plan with the givenmonetizationWorked on the various key metrics to ensure good category performance such as NetPromoter Score, 24hrs Shipments, Out of Stock, SLA Adherence, SellerCancellations, Inventory Check, Activity Rate category and brand wiseClosed exclusive deals, offers and discounts for revenue spike such as deal of the day(DOD)Negotiated and Onboarded brands on high marginEnsured sale de-concentration: Region wise (North East West South). Show less

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  Jabong

  Aug 2015 - Dec 2015

  Assistant Manager

  Managed P&L for key accounts, FMCG (Non-food) brands on Marketplace, Sales orReturn (SOR) and Outright (OR) models. Strategic planning of monetization forbrand's promotionHygiene check, ensuring good Net Promoter Score, Return percentage (RTO),Procurement, SLA Adherence, Seller Cancellations, Inventory Check, WarehouseStock activity rateBuying: Placing Orders/Re-order in SOR and OR modelAnalyzing of Merchandising PropertiesPlanning and implementation based on the performance data in order to overallgrowth of the segment Show less

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  Bhanwar Rathore Design Studio

  May 2016 - Dec 2018

  Guest Lecturer

  Design Faculty

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  Shiprocket Social

  Jun 2016 - Nov 2017

  Category Manager

  Managed complete P&L for Women's western-wear, Innerwear, Jewelry, Home &Kitchenware and Beauty and Personal Care categoriesImplemented product launches, promotions, discounts and offers, filling up assortmentgapsCampaign performance tracking on GA (Google Analytics). Monitored traffic sources,conversion rate and customer buying behavior in order to design or augmentcampaigns accordinglyPlanned and implemented ideas to increase repeat buying and organic growth by 20%& 23%Buying and Sourcing, margin negotiationsWorked with SEO to churn out orders from organic platforms Show less

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  Wrig Nanosystems

  Nov 2017 - Sept 2020

  Senior Business Analyst

  Managed complete P&L, active data monitoring (complete sales). Planning and implementation of strategies toincrease the conversion rate, repeat rate and penetrate right set of unique buyersegmentStrategical changes implemented to grow Key Buyers Type (Govt., Distributors,Blood Banks, Doctors, NGO's, Pharma's etc.)Managed a team of 18.

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  National Institute of Fashion Technology India

  Jul 2021 - Feb 2022

  Assistant Professor

  Fashion and Lifestyle Accessory Design