Robert Bernstein

Experience

• 

  Dell Technologies

  Jan 1992 - Jan 2005

  PMM for Dell's racks, PDUs, UPS, and KVM products. Key roles included identifying portfolio gaps, development of product specifications, regional localization, documentation, training materials, and demand forecasting. Expanded KVM and UPS product lines and grew attach rates across all categories. Directly assisted in designing Dell's current line of PDUs and improving connectivity options for UPS offerings. Interlocked with Software and Peripherals division to improve offerings and sales for non-OEM products. Public speaker and customer interface for product group regarding Data Center products. Show less

  • Product Marketing Manager, Rack Infrastructure

    Jan 2000 - Jan 2005

  • Technical Sales Representative

    Jan 1994 - Jan 2000

  • Account Representative

    Jan 1993 - Jan 1994

  • Sales Associate

    Jan 1992 - Jan 1993
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  Dell Technologies

  Jan 2006 - Jan 2014

  Lead for segment server marketing programs, internal and customer facing. Promoted and administered segment vendor funded hardware “seed’ program to 100%+ utilization. Server Subject Matter Expert, resolving barriers or questions impeding sales or customer satisfaction. Co-created new server training for Sales, adopted globally for server launch activities. Represented segment input for Server forecast to Material planning teams and Sales management Marketing lead for American region on server transitions. Worked with all Sales Segments influencing demand, aligning inventory, consumption trends, and production capability. Greatly reduced excess product exposure and accelerated product transitions impacting millions of dollars of enterprise revenue. Primary roles align to two initiatives, Green IT \ Data Center Infrastructure programs and Global Enterprise Planning. Green IT and DC Infrastructure responsibilities included representing regional feedback to Global marketing, lead generation and management, event support, and Sales interlock. Global planning activities include consolidating and communicating future product transitions and image impacting hardware and software releases. Presented to largest global customers and Sales teams.

  • Senior Marketing Manager, Large Institutions

    Jan 2011 - Jan 2014

  • Senior Manager, Enterprise Demand Shaping

    Jan 2010 - Jan 2011

  • Senior Field Marketing Manager, Brand Manager

    Jan 2006 - Jan 2010
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  Dell Technologies

  Dec 2015 - Jun 2018

  Enterprise Brand Manager

  Leveraging my Server and Infrastructure experience to advocate Dell's competitive Storage portfolio. Looking forward to working with customers, Sales teams, and product development groups in finding solutions to the persistent challenge of managing their data growth, security, and availability.

• 

  Creative Channel Services

  Aug 2019 - now

  Brand Ambassador

  Representing Webroot Cyber Security Software Solutions, pert time, through Creative Channel Services strategic marketing partners.Train Best Buy retail sales representatives across the 12 store Austin region on cyber security offerings and competitive differentiation. Analyze sales metrics with store management to improve over all sales and product attach rates