Nitin P

Experience

• 

  Bajaj tempo

  Mar 1999 - May 2002

  Executive(Marketing)

  Key achievementsSuccessfully planned and implemented all promotional activities like Direct Mailers, Display Demos, Free Service Campaigns, Exchange Mela, Loan Melas, Product Launches.Financiers meet in various places of Maharashtra and Kerala.Played a significant role in development of agency network in Southern Maharashtra and Southern Kerala.Efficiently coordinated the Business Process Reengineering Implementation Programme in West Zone Marketing department.Responsible for nearly 22% growth in sales in the region with an additional monthly revenue of Rs.1.3 Crores.Successfully expanded dealer network in Maharashtra and Kerala which will helped increase in sales of commercial vehicles.Dealers appointed in Sawantwadi (Maharashtra), Kottayam, Kollam and Trivandrum in Kerala. Show less

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  Malayala Manorama

  Mar 2002 - now

  -Headed Brand Management role handling brands like Manorama yearbook, Fast track, Personal investment magazine, Employment magazine, and a portfolio of 10 brands.Digital marketing initiatives for Employment Magazine Thozhilveedhi and Farmers Magazine Karshakshree that focussed on Creating awareness followed by taking them through the Consideration phase and finally lead generation campaign on Social media -Conceptualizing & implementing sales promotional activities and events jointly with marketing and the editorial teams for brand awareness and market development-Coordination with leading ad agencies like FCB ulka, Mudra etc for Marketing communications- Devising & implementing pre & post-marketing activities regarding product strength and benefits for successful launching of various products.-.Coordinate with the editorial team for the development of a content plan based on research and feedback.-Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands.-Planning and implementing all brand-building promotional activities through television, radio, outdoors, events, merchandising, direct mailers, exhibitions-Coordinating with all the Regional Managers and circulation field staff for all ground-level promotional activities like workshops, seminars, fairs, exhibitions, and merchandising of knowledge-based products. Show less

  • Retail and OOH project head

    Sept 2023 - now

  • Brand Management at Malayala Manorama

    Mar 2002 - now
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  Malayala Manorama Co. Ltd

  Mar 2002 - now

  Manager

  Brand Management,Product research,Marketing communicationsHandled key brands like Manorama yearbooks,Fast track,Employment magazine,Financial investment magazine and 10 other niche publication brands

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  Toastmasters International

  Jul 2021 - now

  Area director at Toastmasters international