Alexa Ferguson

Experience

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  Aéropostale

  Mar 2015 - Dec 2015

  Retail Sales Associate

  - Achieved good sales service reviews by assisting with marketing efforts and building rapport with customers in store. - Created visual merchandising that successfully increased jewelry sales during the high season.- Achieved the lowest error ratio in the cashier position closing up with 30K with no mistakes during Black Friday.

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  TVN Media

  Feb 2016 - Apr 2016

  Business Intelligence Department

  Internship- Learned about the different processes and solutions of the television industry that allowed me to contribute with new ideas on operation efficiency. - Contributed with analysis to corporate reports.

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  LG Electronics

  Oct 2016 - Mar 2020

  Regional ATL Marketing Coordinator

  Regional ATL Marketing Coordinator | January 2020 - March 2020- In charge of of the product campaigns creations and executions, working with the creative and media agencies.- Create creative campaings in order to strategically accomplish the sell-out goals of each category.Regional Public Relations & CSR Marketing Coordinator | October 2018 - December 2019- Create and execute PR campaigns aligned with the regional strategy for NPIs per category, in coordination with product specialists, including press releases, event organization, media interviews and digital strategies, in traditional (TV, radio, newspaper) and digital channels.- Oversee the creation and implementation of the company’s objectives for CSR to develop activities and support different causes.Marketing Assistant | October 2016 - September 2018- Give support to Public Relations and Digital areas aligning tasks with the agencies and the regional marketing teams, making reports and assist the different product specialists with briefs and plans for the campaigns.- Coordinate the execution of special marketing events with important national and international clients. Executive Assistant to the CEO | October 2016 - May 2019- Provide administrative support to the CEO in charge of Central America, and the Caribbean.- Effectively prioritized emails, incoming calls, appointments, and bookings in order to maximize the CEO’s overall efficiency and productivity. - Successfully coordinated the execution of special marketing events with important national and international clients. Show less

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  Regency Brands

  Mar 2020 - now

  Commercial and Brand Manager at Keds and Sperry

  Commercial & Brand Manager at Keds and Sperry | Oct 23 -PresentRegional Brand Manager at Keds, Sperry and Rockport | Oct 22 - Sep 23- Lead a team of marketing and product specialists working on brand strategies.- Establish cost and price parameters, market applications and sales estimates.- Work with HQ to define the key annual marketing initiatives for the region.Regional Brand Coordinator at Keds and Rockport | Feb 21 – Sep 22- Marketing and Product Specialist for Central America and Colombia.-Aligning with e-commerce, supply chain, sales and retail team, digital and public relations agencies, to secure the right campaigns plans and executions across the region. - Responsible of the brand image in all countries, including monobrand stores and wholesalers.- Planning events by the hand of public relations to ensure media presence.- Giving brand trainings to customer’s sales force and presentations for seasonal pre-sales.- Monthly meetings with clients to track the marketing executions in their countries.- Analyzing trends and sales data to look into the market behavior and take decisions for seasonal purchases and price placement.- Securing the healthy inventory life in our warehouse- Being in constant communication with the brand global team by the hand of the Supply team to follow up on delays, cancellations of merchandise and departure dates from the factory to ensure on time arrival of inventory to our warehouse.Regional Product Specialist at Sperry, Keds and Rockport | Sep 20 - Jan 21- Analyzing sell-out data and the competition to enter the right prices for the products - Making the purchase of seasonal merchandise.- Giving brand trainings to customer’s sales force and presentations for seasonal pre-sales.- Making forecasts and pitchbacks per seasons for the brand.- Making forecasts and pitchbacks per seasons for the brand.- Assuring a good health inventory in our warehouse Regional Marketing Executive at Under Armour | Mar 20 - Jul 20 Show less