Sapir Yakov

Experience

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  City Mouse Online

  Jan 2011 - Jan 2013

  Editorial & Production
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  Groupon Israel

  Jan 2011 - Jan 2012

  • Copywriter

    Jan 2011 - Jan 2012

  • Competitive Intelligence

    Jan 2011 - Jan 2011
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  Next-In

  Jan 2015 - Jan 2016

  Account Manager
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  AdLine

  Jan 2016 - Oct 2018

  PPC manager

  Managed diverse campaigns, serving as the main client contact and ensuring seamless execution, including editing engaging videos for various marketing channels to maintain brand consistency.Coordinated multi-platform campaigns, including social media, to maximize reach and engagement.Implemented PPC strategies to drive targeted traffic and optimize campaign performance

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  Dentsu Israel

  Apr 2019 - Jun 2022

  Senior Account Manager

  Led strategic engagements with global clients such as Budweiser (AB InBev), Kraft Heinz, Philips and PMI , overseeing all aspects of account management including market surveys to develop and execute impactful strategies that resonated with target audiences.Directed the MasterCard campaign, orchestrating multi-channel marketing efforts to drive brand awareness and customer engagement. Developed and executed digital media strategies for Estee Lauder group, achieving measurable results and exceeding client expectations.Negotiated significant increases in client budgets, totaling approximately $ 1 million, through effective presentations and demonstrated ROI. Show less

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  Happiness Studies Academy

  Jun 2022 - Jan 2024

  Chief Marketing Officer

  Orchestrated end-to-end management of advertising campaigns, ensuring optimal performance and ROI. Established and managed a dynamic marketing panel, overseeing the development of newsletters and promotional materials to enhance brand visibility.Designed and optimized landing pages to maximize lead generation and conversion rates.Conducted engaging webinars to attract and enrol students, effectively filling enrolment cycles.Leveraged analytics tools to track campaign performance and generate actionable insights for continuous improvement.Collaborated with cross-functional teams to develop comprehensive brand communication and media planning strategies. Show less

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  L'Oréal

  Oct 2024 - now

  E-commerce & CRM Site Manager

  Lancôme E-commerce & CRM Site Manager:Lancôme is the World’s #1 premium beauty brand and the largest business unit in L’Oreal’s Luxury Division.Driving digital excellence for Lancôme Israel, I manage aspects of e-commerce and CRM, ensuring a seamless online experience for luxury beauty customers (D2C). From optimizing customer journeys to boosting online sales and engagement, I blend data-driven insights with creative strategy to enhance brand loyalty and performance.