Sapir Yakov

Sapir Yakov

Editorial & Production

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location of Sapir YakovIsrael

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  • Timeline

  • About me

    đź’ˇ Media Expert | E-commerce & CRM | Marketing Specialist | PPC Campaign Manager | Content Strategy & Production | Engagement & Growth | Social Media Manager | Digital Creator | B2C/B2B/D2C

  • Education

    • ORT TECHNICOM

      -
      Film & Media Practical Engineer Photography, Video Editing, Production 2008
    • Netcraft Academy

      2016 - 2017
      User Experience Design - Web & Mobile Axure RP Pro
    • Reidman College

      2020 - 2024
      Naturopathic Medicine/Naturopathy
    • Habetzefer - הבצפר

      -
      Digital Marketing (PPC, SEM) Google Adwords, Facebook Ads Manager, Social Media 2015
  • Experience

    • City Mouse Online

      Jan 2011 - Jan 2013
      Editorial & Production
    • Groupon Israel

      Jan 2011 - Jan 2012
      • Copywriter

        Jan 2011 - Jan 2012
      • Competitive Intelligence

        Jan 2011 - Jan 2011
    • Next-In

      Jan 2015 - Jan 2016
      Account Manager
    • AdLine

      Jan 2016 - Oct 2018
      PPC manager

      Managed diverse campaigns, serving as the main client contact and ensuring seamless execution, including editing engaging videos for various marketing channels to maintain brand consistency.Coordinated multi-platform campaigns, including social media, to maximize reach and engagement.Implemented PPC strategies to drive targeted traffic and optimize campaign performance

    • Dentsu Israel

      Apr 2019 - Jun 2022
      Senior Account Manager

      Led strategic engagements with global clients such as Budweiser (AB InBev), Kraft Heinz, Philips and PMI , overseeing all aspects of account management including market surveys to develop and execute impactful strategies that resonated with target audiences.Directed the MasterCard campaign, orchestrating multi-channel marketing efforts to drive brand awareness and customer engagement. Developed and executed digital media strategies for Estee Lauder group, achieving measurable results and exceeding client expectations.Negotiated significant increases in client budgets, totaling approximately $ 1 million, through effective presentations and demonstrated ROI. Show less

    • Happiness Studies Academy

      Jun 2022 - Jan 2024
      Chief Marketing Officer

      Orchestrated end-to-end management of advertising campaigns, ensuring optimal performance and ROI. Established and managed a dynamic marketing panel, overseeing the development of newsletters and promotional materials to enhance brand visibility.Designed and optimized landing pages to maximize lead generation and conversion rates.Conducted engaging webinars to attract and enrol students, effectively filling enrolment cycles.Leveraged analytics tools to track campaign performance and generate actionable insights for continuous improvement.Collaborated with cross-functional teams to develop comprehensive brand communication and media planning strategies. Show less

    • L'OrĂ©al

      Oct 2024 - now
      E-commerce & CRM Site Manager

      Lancôme E-commerce & CRM Site Manager:Lancôme is the World’s #1 premium beauty brand and the largest business unit in L’Oreal’s Luxury Division.Driving digital excellence for Lancôme Israel, I manage aspects of e-commerce and CRM, ensuring a seamless online experience for luxury beauty customers (D2C). From optimizing customer journeys to boosting online sales and engagement, I blend data-driven insights with creative strategy to enhance brand loyalty and performance.

  • Licenses & Certifications

    • Adwords

      Google
    • Certified Happiness Trainer

      Happiness Studies Academy
      Jan 2022
  • Volunteer Experience

    • Associate

      Issued by American Friends of ALUT on Nov 2018
      American Friends of ALUTAssociated with Sapir Yakov