Michele Moro

Experience

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  Tiesse Informatica

  Jun 1996 - Jun 1997

  Marketing and Communications Manager
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  Eurosystem SpA

  May 1997 - May 1998

  Account manager
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  KONE S.p.A.

  Jan 1998 - Jun 2007

  MAIN RESPONSABILITIES:Business intelligence- executes special or continuous research and marketing analysis- compiles and analyzes information on marketing and prepares reports- analysis of key competitors about products and price- identify new growth opportunities- provide tactical and strategic marketing support to the Leadership TeamProducts- annual budgeting definition aligned with the regional corporate strategy- develop marketing plans and strategies to maximize growth in new and existing markets- products and brands development- manage the complete marketing mixCommunications- translations and adaptation of international marketing material - promotions and communicationsOnline marketing- manage the visibility of the Italian web-site and the web site traffic growth- magage keyword advertising campaign a search engine positioning- interact and assist with other promotional effortsSales- sales strategy development (about one hundred people);- organization and management of training courses- technical and sales support Customers- customer segmentation, prospecting, lead generation- marketing Database Management- support in the CRM (Customer Relationship Management) project- support in the CS (Customer Satisfaction) projectOthers- managing of the relationship with consulting companies and suppliers (graphic studies, PR agencies, IT and web consultant)- events organization Show less - Support in the establishment of strategic planning.- Management of the introduction in Italy of the new software for the management of the offers-orders (Sales Marketin Tools) - Manage the visibility of the Italian web-site, pursue and coordinate appropriate internet advertising opportunities.- Interact and assist with other promotional efforts.- Support in the CRM (Customer Relationship Management) project.- Executes special or continuous research and marketing analysis.- Compiles and analyzes information on marketing opportunities or problems and prepares reports.- Analysis of key competitors for product and price- Support the sales force Show less BtoB enviroment - Services industries post-selling- represents KONE to the customer in the Service Equipment Business Division on Padova zone- successfully sells the company's products or services in the field - develops new accounts and/or expands existing accounts within an established geographic territory - calls on prospective customers providing technical solutions - understands the customer's business and product requirements - quotes appropriate customer prices on offers - meets assigned sales quotas Nationally award-winning KONE Vendor of the year (2003) between 80 collegues. Show less

  • Marketing Manager Italy

    Jun 2005 - Jun 2007

  • Senior Product and Brand Manager

    Jan 2004 - Jul 2005

  • Key account sales manager

    Jan 1998 - Dec 2003
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  Welcome Italia S.p.A.

  Jun 2007 - Mar 2012

  Marketing Manager

  Marketing Manager at Welcome Italia with the responsability about Marketing and Communications Welcome Italia spa is a Telecommunication provider especially focused on enterprises. Is present in Italy since 1999, following the liberalisation of the fixed communication services. In the scenario of the National telecommunication, Welcome Italia is the 10th company. Welcome Italia has created, together with more than 60 Partner companies, a National Network of specialists in telecommunications.MAIN RESPONSABILITIES■ business intelligence and market research■ positioning brand image and developing brand awareness■ products management and development of commercial offer■ drafting brochure and commercial materials■ definition of advertising campaigns■ organization company events ■ article marketing and customer newsletter■ sales support RESULTS (in mil./€) Turnover and Net income 2008: 20.7 2009: 21.2 (+2.4%) 2010: 22.8 (+7.5%) 2011: 25.4 (+11%) 2012: 29.8 (+ 17.4%) 1,450 0.4 1.8 2.4 3.8 Revenue and EBITDA growth in contrast to the economic crisis Indexes of marketing: (2011)Customer Loyalty Rate 93.8% - 91.1% Customer Retention Rate (rate of permanence) Number of customers: 11,015 (active sites) - annual ARPU customers Vianova: 3,797 € Customer Service: Average response time: 6.3 sec - Response rate within 3 rings: 94.8% Show less

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  2GIS

  Mar 2012 - Sept 2014

  Marketing and Communication Manager

  Marketing & Communication Manager at 2GIS* Italy, the Italian franchise of the Russian multinational 2GIS, one of the leaders geolocation services in Russia, Ukraine, Kazakhstan, Cyprus and Czech Republic with more than 20 million users in over 250 cities.Industrial sectors: advertising, business directory, GIS (Geographic Information System).Since March 2012 I have been involved in the launch of the Italian start-up, with Marketing and Communication Manager responsibility, managing and supervising a team of 3 employees (marketing assistant, a graphic designer, an Event Manager). I followed mainly three areas of responsibility: definition of the offer of sale (online advertising, offline and the App) and trade policy 2) definition growth strategies of users of the product 2GIS THE CITY EXPERT, an extremely interactive map that give you directions as well as information of all organizations of the territory 3) definition and implementation of strategies and tactical actions of communication.MAIN RESPONSABILITIESMarkets:- Investigate, analyze and report on markets, innovation and competition (Google, Apple, Nokia, Seat Yellow pages)- SWOT Analysis- creation and management of marketing budgetProducts and Services:- adaptation of product and service to italian market and manage their launch- follow up on the requests of changes or improvements to products and services- in charge of new ideas generation and establish the internal process- manage the launch of advertising campaigns- create and maintain brand awareness in the market- promotion of servicesSales:- organize and prepare sales and Call center material and information- communicate and train news about product/services to the sales team.- provide sales support in strategies, politics, channels, advertising and merchandisingUsers:- ensure the growth of users base (offline, online, App)- create and development of numbers of fan on facebook page and Twitter profile- engagement of users Show less

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  PRISMI S.p.A.

  Sept 2014 - Mar 2017

  Digital strategist e Marketing consultant

  As a business consultant in Marketing, Communication and Business Strategy I have developed strategic and operational marketing solutions for companies and retail, building and implementing their digital strategies. Together with PRISMI S.p.a. (Primi sui Motori spa), a leading company in marketing and positioning on Search Engines and listed on the AIM Italia market, I have been involved as key account and digital strategist of:Search engine (SEO) positioningWeb marketing servicesSocial network managemente-commerceMobile marketing Show less

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  PRODAC INTERNATIONAL

  Apr 2017 - Dec 2023

  Marketing Communications Worldwide Manager

  Reporting directly to the CEO, responsible for all marketing and communication activities that include: analysis and market research, advertising campaigns, media planning, comarketing & partnerships. I'm responsible also: define the organization marketing strategy, coordinating the marketing Worldwide, led initiatives across all channels, creating a strong brand identity.Set internet marketing strategy, select marketing channels, optimize user experience, and build funnel for direct marketing. Select and manage email marketing, social media strategies, and manage all digital assetsCreate content (copy writing) for social post, blog, website; SEO, articles and tutorials, press releases, and e-newsletter. Lead and execute production of promotional graphics materials. + email marketing: greatly growing overall reach+ managed online brand reputation+ launch online initiatives;+ upgraded company website + Business intelligence and competitor analysis. Show less

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  Self-employed

  Jan 2024 - now

  Consulente aziendale senior

  I am a senior business consultant specializing in marketing, communication, and business development. My extensive experience translates into a deep understanding of various aspects of business management, from market strategy to operational implementation. I stand out for my ability to identify growth opportunities for client companies, enhancing their visibility and communication effectiveness.My expertise encompasses strategic analysis and operational planning, enabling me to guide businesses through transformation processes and sustainable growth. I carefully listen to my clients' needs and design tailored strategies that integrate the latest digital techniques with traditional approaches, optimizing their impact across both online and offline channels.I adopt a holistic approach to business management, developing innovative solutions—now leveraging artificial intelligence—that not only increase profitability but also improve operational efficiency and consumer engagement. My global vision is continually enriched by ongoing professional development, allowing me to remain at the forefront of my field. Show less