Hayley Ipsaro

Experience

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  Hill Communications

  Sept 2020 - Jan 2024

  - Managed a team of 6 Account Associates to produce strategic press releases, internal communications development and new business research for agency clients.- Led market and competitor research, allowing the agency’s FinTech client to emerge into both the Family Office industry and Registered Investment Advisor space.- Authored and published a strong digital presence for an investment reporting client on LinkedIn through strategic social media efforts, gaining 100+ followers in one month. Voir moins

  • Account Supervisor

    Sept 2022 - Jan 2024

  • Account Executive

    Jan 2021 - Sept 2022

  • Account Associate

    Jan 2021 - Jan 2021

  • Intern

    Sept 2020 - Jan 2021
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  Real Chemistry

  Jan 2022 - Jan 2022

  Corporate Communications Intern

  - Drafted and delivered press briefings, media monitoring reports, award/event trackers and market research. Authored social media copy and assets for client's CEO. - Produced and presented a strategic proposal for a full-service PR campaign of a client product to reach and appeal to patients and Health Care Providers (HCPs) seeking new treatment options for mCRPC.

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  Hunter

  Jan 2023 - Jan 2023

  PR Intern - Health & Wellness

  - Managed and distributed programmatic and client reports on the health and wellness industry, competitors, and social media trends across two accounts.- Developed media lists and managed influencer relations, supporting a nationwide campaign across traditional and social media platforms.- Coordinated team/client meetings and set call agendas and recaps. Led product mailer development, distribution, and account database organization.- Created and presented a comprehensive presentation on how Artificial Intelligence is transforming Integrated Communications and Marketing to company executives and staff. Voir moins

• 

  Hunter

  Jan 2024 - now

  Account Coordinator

  - Create outreach materials including tailored media lists, pitches and product sampling opportunities. Secure coverage in top-tier traditional and social media outlets.- Manage media and influencer event production, leading pre-event research, venue booking, vendor coordination, run of show development and participating in event set-up and staffing.- Monitor and report earned and owned media coverage across brands. Generate detailed reports on KPIs and activations on a quarterly and annual basis for informed decision-making and ROI evaluation.- Manage call scheduling, agendas, recaps, and campaign status grids. Voir moins