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Mario Alejandro Vallejo Yacelga

Mario Alejandro Vallejo Yacelga

Trade Marketing

Followers of Mario Alejandro Vallejo Yacelga1000 followers
location of Mario Alejandro Vallejo YacelgaBogotá, Distrito Capital, Colombia

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  • Timeline

  • About me

    Marketing Digital | Business Management | Entrepreneurship |

  • Education

    • Harvard Business School Online

      2020 - 2020
      Certificate in Entrepreneurship Essentials Complete

      Program from Harvard Business School. Participants learn an overarching framework—People, Opportunity, Context, Deal—to evaluate opportunities, manage start-ups, and finance ventures.This course also introduces participants to the idea to run structured experiments to validate ideas and refine business strategy. Participants work through real-world challenges faced by entrepreneurs across a variety of industries and come away with tangible tools and techniques that they can apply.

    • Pontificia Universidad Javeriana

      2012 - 2018
      Bachelor of Business Administration - BBA Administración y gestión de empresas

    • University of Oxford

      2021 - 2021
      Digital Marketing Disruptive Strategy Programme Marketing

      Program from Saïd Business School that Introduces participants the skills and confidence to respond to trends and changes in the digital marketing landscape to create successful value-creating, strategic digital marketing initiatives.

  • Experience

    • ALFAGRES S.A.

      Jul 2016 - Jan 2017
      Trade Marketing

      • Coordinated and controlled the loyalty program campaigns,lead and analyzed the CRM data for the retail channelnationwide.• I gained significant experience carrying out successfulmarketing campaigns with the target segment of the loyaltyplan, I led the company's project "Libro de Obras" and gainedknowledge about the effecve use of CRM in retail.

    • Pontificia Universidad Javeriana

      Jul 2017 - Jan 2017
      Teaching assistant MBA

      Support MBA professors with test scores, grades, and attendall classes taught by professors. I gained more knowledge andreinforced topics from my career.

    • PwC Colombia

      Nov 2018 - Mar 2021

      • Managing and reporting the data from the CRM forColombia, analysis of target accounts and projects related tothe PwC industries.• I have obtained a great sectorial knowledge of each industrywith which I have worked. Standing out in the CRM achieving100% account data synchronized

      • Market Intelligence Analyst in Marketing & Sales

        Oct 2020 - Mar 2021

      • Industries & CRM Associate in Clients & Markets

        Nov 2018 - Sept 2020

    • Amateur Fund

      Jun 2020 - Jun 2022
      Member

    • Ventcar

      Oct 2020 - Jul 2022
      Co-Founder

      Ventcar is an automotive marketplace to buy and sell cars online in optimal conditions,

    • Itaú Colombia

      Jan 2021 - Jan 2024
      PO Digital Sales New Customers (Marketing)

      Role as product owner of acquisition of new clients on Digital Channels for the retail channel (New Customers). In charge of developing digital marketing campaigns and traditional campaigns with a focus on app downloads and sales. Leading projects such as Bike Itaú with a main focus on digital adquisition.

    • Multiplica Talent

      Jan 2021 - Nov 2021

      In House Itaú Colombia Lead and manage the team responsible for the acquisition of new customers at Itaú, executing innovative digital marketing campaigns across various channels. Focus on acquiring new debit and credit card customers through targeted strategies involving social media, SEO, and app downloads campaigns, successfully leveraging platforms like Google Ads and Meta for maximum reach and engagement. Lead, analyze and coordinate initiatives focused on the acquisition of new customers through the implementation of marketing campaigns including digital channels and ATL advertising focused on digital sales

      • Product Owner Acquisition New Customers (Digital)

        Jun 2021 - Nov 2021

      • Business Analyst intermedio (Marketing Itaú Colombia)

        Jan 2021 - Jun 2021

    • N5 Now

      Jan 2024 - now
      Product Owner

  • Licenses & Certifications

    • Emprendimiento e innovacion en modelos de negocio

      Pontificia Universidad Javeriana
      Jan 2019

    • Business English

      Upper Madison College - UMC
      May 2017

    • Marketing Digital

      Pontificia Universidad Javeriana
      Jun 2020

    • SQL for Data Science

      Coursera
      Jan 2020
      View certificate certificate

    • English Second Language

      Upper Madison College - UMC
      Jan 2017

  • Honors & Awards

    • Awarded to Mario Alejandro Vallejo Yacelga
      Strategy In action Mastercard dic 2017 Finalista en el Mastercard Challenge 2017 que tenía por objetivo plantear una solución a un problema propio de la empresa aplicando la metodología Design Thinking

  • Volunteer Experience

    • International Volunteer

      Issued by AIESEC in Egypt on Jan 2018
      AIESEC in EgyptAssociated with Mario Alejandro Vallejo Yacelga

    • IGT Leader

      Issued by AIESEC on Jul 2017
      AIESECAssociated with Mario Alejandro Vallejo Yacelga