John Malimba

Experience

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  Carrefour

  Jul 2016 - Nov 2017

  Retail Business Analyst

  As Retail Business Analyst, I conducted thorough review and analysis of POS information, generating comprehensive sales reports and completing detailed product set up forms. Utilizing data segmentation analysis, I supported promotional campaigns and enhanced program effectiveness. Collaborating with stakeholders, I analyzed activities, systems, products, processes, and procedures to drive growth, improve core functions, and enhance profitability.I developed and executed strategies to maximize retail sales, leveraging data analysis and market trends. Delivering informative selling reports, I provided key insights and recommendations to optimize performance. I managed multiple projects, ensuring accurate product replenishment and analyzing labor requirements and budget allocation. Training executives and working closely with store managers, I enhanced operational efficiency.Focusing on efficiency and customer satisfaction, I optimized labor hours and service delivery. By preparing tailored selling report data, I supported decision-making processes. I maintained strong client communication, actively participated in meetings, and addressed queries to align with business objectives. Detailed client data analysis and report preparation contributed to resolving ad hoc requests and continuously improving program effectiveness.I demonstrated expertise in inventory management, promptly addressing issues and maintaining effective communication with corporate planning teams. Throughout my role, I exhibited strong analytical skills, meticulous attention to detail, and the ability to collaborate effectively with cross-functional teams. With a focus on driving growth and profitability, I contributed to the success of the organization. Show less

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  BTTI

  Jan 2018 - Nov 2019

  Lecturer

  As an experienced Lecturer, I excelled in curriculum development, course delivery, and academic research. I designed engaging lectures, tutorials, and workshops to foster student learning. I assessed coursework, graded exams, and provided constructive feedback. Collaborating with colleagues, I enhanced teaching methods and contributed to research through proposal writing and publication. Managing research budgets and securing funding, I actively engaged in conferences, advancing the field.Responsibilities included developing comprehensive curricula and course materials, enhancing student learning. Conducting interviews, I assessed applicant suitability and guided program selection. Invigilating exams, I ensured academic integrity. Contributing to staff meetings, I discussed curriculum development and departmental initiatives. Handling general administration tasks, including admissions and committee involvement, was part of my role.I conducted research, authored papers, and collaborated with peers to advance knowledge. Managing research budgets efficiently and adhering to funding guidelines, I presented research findings at conferences, contributing to professional networking. Preparing funding bids, I secured external resources. Collaborating with colleagues, I improved teaching methods and education quality. Providing constructive feedback, assessing coursework, and grading exams, I fostered student growth.Participating in meetings, conferences, and events, I fostered professional development. Engaging in institutional training, I stayed updated on teaching techniques. Throughout, I exhibited strong analytical skills, attention to detail, and effective collaboration with cross-functional teams. Show less

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  Peter Ojiambo Foundation

  May 2018 - Aug 2021

  Paid Media specialist

  As a skilled Paid Media Specialist, I excelled in devising and implementing highly targeted digital advertising campaigns across various platforms. Through extensive market research and in-depth audience analysis, I identified the most effective advertising channels and strategies to drive optimal results. Leveraging my expertise in paid media, I optimized ad placements, budgets, and targeting parameters to maximize reach and conversions.Throughout my tenure, I managed the entire lifecycle of campaigns, from ad creation to landing page optimization and tracking setup. Using platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, I continuously monitored campaign performance, analyzed key metrics, and employed data-driven optimizations to enhance campaign efficiency and ROI. A/B testing and audience segmentation played a vital role in refining targeting and messaging, ensuring that ads reached the most relevant audience segments.Collaboration with internal teams and stakeholders was integral to aligning advertising strategies with business objectives and marketing goals. By providing regular reports and updates on campaign performance, I presented actionable insights and recommendations to enhance advertising effectiveness. Additionally, I maintained strong relationships with advertising partners and platforms, remaining updated on new features and opportunities for campaign optimization.Remaining at the forefront of industry trends and best practices, I consistently honed my skills and knowledge as a proactive professional. I actively explored innovative advertising techniques and emerging platforms, always seeking to outpace the competition. With a meticulous eye for detail, robust analytical abilities, and a strategic mindset, I successfully drove impactful paid media campaigns that generated significant results and contributed to the overall growth of the organization. Show less

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  Thinking Huts

  Apr 2021 - now

  As an experienced eCommerce Manager, I drive growth and optimize customer experiences across online sales channels. I develop and execute comprehensive eCommerce strategies, leveraging market insights and trends to maximize sales performance. By implementing effective promotional campaigns, SEO techniques, and impactful social media initiatives, I successfully increase website traffic and drive higher conversion rates.In my role, I oversee end-to-end eCommerce operations, managing website development, product catalog, and order fulfillment. I collaborate closely with cross-functional teams to ensure seamless website functionality and continuously optimize the user experience. Through data-driven analysis, I identify areas for improvement and implement strategies to boost online sales and revenue.Building strong vendor relationships, sourcing new suppliers, optimizing product assortment, and strategically implementing pricing strategies are key responsibilities in driving sales and customer acquisition. I monitor inventory levels and employ effective management strategies for timely order fulfillment and customer satisfaction.Leveraging data-driven insights and analytics tools, I track customer behavior, develop personalized marketing campaigns, and enhance engagement and retention. I stay updated on industry trends and emerging technologies to continuously improve the eCommerce experience.With strong leadership abilities, effective project management skills, and a collaborative approach, I drive the success and sustainable growth of the business. My focus on optimizing the eCommerce platform, implementing innovative strategies, and delivering exceptional customer experiences contributes to achieving our goals. Show less As a Web Marketing Analyst, I successfully executed digital marketing strategies and initiatives. I conducted in-depth analysis of website performance, utilizing various tools and analytics platforms to measure key metrics and track campaign effectiveness. I implemented data-driven strategies to optimize website traffic, user engagement, and conversion rates. Collaborating with cross-functional teams, I developed and executed successful online marketing campaigns, leveraging SEO, SEM, and social media channels.I conducted thorough market research and competitor analysis to identify trends and opportunities for growth. I generated comprehensive reports, presenting actionable insights and recommendations to improve online marketing performance. Utilizing web analytics data, I monitored user behavior, identified conversion bottlenecks, and implemented optimization strategies. I actively tracked and evaluated marketing KPIs, providing regular updates and reports to stakeholders.In addition, I managed email marketing campaigns, crafting compelling content and optimizing deliverability and engagement. I developed and maintained strong relationships with external partners, such as advertising agencies and influencers, to drive brand visibility and expand online reach. Collaborating with the web development team, I ensured seamless user experience and implemented website enhancements to align with marketing objectives.Throughout my role as a Web Marketing Analyst, I demonstrated a deep understanding of digital marketing trends and best practices. I stayed updated on industry developments, incorporating emerging strategies and technologies into marketing initiatives. With strong analytical skills, attention to detail, and a passion for data-driven decision-making, I effectively contributed to the overall success of digital marketing campaigns and drove measurable results for the organization. Show less

  • Ecommerce Manager

    Aug 2021 - now

  • Web Marketing Analyst

    Apr 2021 - Dec 2021