Priyanka Gupta

Experience

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  Nayan Investments

  Feb 2017 - Aug 2017

  Intern

  - Reading SEBI Policy Papers( which would consist of introduction of new policy or change in regulation of operating mutual fund or submission of documents) and explain it to manager.-Tracking the performance and calculate the reliability of Mutual fund Schemes.- Recommending Schemes to clients.

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  Sharekhan

  Aug 2018 - Dec 2020

  Relationship Manager

  - Dealer( Cash and Derivative segment)- Managing Portfolio of +100 clients- Researched on Gujarat Borosill company and Automobile sector.- Recommend Mutual fund schemes to clients

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  BhajiHub

  Mar 2020 - Aug 2023

  Marketing Team Member

  -Created a System in place wherein our Customer can place orders online, using Google Form and Online Bills and payments are collected.-Handling Marketing Strategies:1) Posting Videos and Information Post on Instagram, Pinterest and Facebook2) Created a Referral Program, wherein we successfully acquired 6 Active Customers 3) Creating Packaging Design for Goni Bags and Other Products Packaging4) Responsible for Designing and Distributing Pamphlet. Co-operating with local Newspaper, Tower Security Guards and Maids for Word of Mouth Marketing5) Weekly Marketing Posts on Whatsapp Groups6) Formulating marketing festive and seasonal strategies for various groups- Handling Supply Chain- Handling Payments from vendors, staff and Customers- Responsible for Daily Orders and smooth deliveries- Accounting and Billing- Responsible for Growth of the Setup - Data Collection, Storing, management and Analaysis Show less

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  AnUrbanNomadic

  Jan 2022 - Sept 2023

  Social Media Assistant

  A Day in my {Social Media Assistant) life:1) Content Calender :- Responsible for creating a strategic calender (Instagram) for a month which includes tasks like Researching current trends in Other countries e.g US, Trending hashtags, Food, Travel place, Ads, comedians,memes and format of video- Youtube/Facebook - Trending short form videos/songs and Festivals - linkedin - Depends on month and Trending country ( I include Informational, Relatable,Reality vs Expectations, POV, Gen Z, Fun Facts, Transition, Tips and Hacks Aesthetic videos)2) Editing - I edit all the videos on Canva (Youtube Thumbnails) and Inshot 3) SEO Optimization- Keyword research, placement and planning 4) Tracking Performace - Once the video is released on social media, I track the Performance if any of the video crossed the benchmark I optimize caption/description/hashtags and Tags based on Keywords and the same is to be reported for collaboration or Campaign 5) Community Engagement- Leveraging Polls, Stories, Community for better engagement 6) Data and Reporting - Tracking and Analyising the performance of the content. Reporting KPI (Key Performance Indicator) of over all content.Ideation based on Data - YouTube metrics are used to leverage the quality of the short / long form videos and type of content to be created. Show less

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  Saregama India Ltd.

  Oct 2023 - Oct 2024

  Music Monetisation & Video OTT Executive

  1) Channel ManagementOversee the day-to-day operations of the Saregama Music YouTube channel. Develop and implement strategies to increase subscribers, views, and engagement. Schedule and publish videos, ensuring timely uploads and consistency in content. 2) Content CreationCollaborate with the marketing and creative teams to plan and produce engaging video content. 3) SEO and OptimizationImplement YouTube SEO best practices to optimize video titles, descriptions, tags, and thumbnails. Stay updated with the latest YouTube algorithms and trends to maximize content reach and performance. 4) Data AnalysisMonitor and analyze channel performance using YouTube Analytics. Provide regular reports on key metrics, including views, watch time, subscriber growth, and engagement. Use data insights to refine content strategies and improve channel performance. 5) Audience EngagementEngage with viewers through comments, community posts, and live sessions. Foster a sense of community and loyalty among subscribers. Respond to viewer feedback and incorporate it into content planning. Show less

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  Fluidscapes Consultants

  Oct 2024 - now

  YouTube Executive