Anna M.

Experience

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  Otto Group Russia

  Feb 2011 - Sept 2012

  Assistant of media department

  1) Planning of placement of inserts in press for two of the company's projects. Workingwith media plan, analysis of statistics, correction of the plan.2) Competitive analysis.3) Document turnover of the department, tracking of closing documents of contractors.4) Making contracts and appendixes for PR department. Preparation of closing documents, reports, coordination of payments.5) Making contracts, appendixes, following up closing documents, reports of media placements.6) Work with Lotus and Sigma programs to prepare reports, statistics of inserts in press. Show less

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  Pronto-Moscow (IRR.RU)

  Sept 2012 - Nov 2014

  1) Management and implementation of an autumn (Sep-Oct) media campaign on the Internet. Collection of statistics, effectiveness analysis (CTR, CPC, bounce rate, pageviews, target actions) in google analytics, Metrika.yandex and Liveinternet by website.2) Placement of ads on teaser networks. Evaluation of an effectiveness of the placement, creatives, reallocation of a budget to more efficient networks.3) Active cooperation with an advertising agency during the media campaign period due to placement on websites, preparing banners and texts, changes of websites, analysis and evaluation of the effectiveness, preparing campaign reports.4) Carrying out a tender to choose an agency for the media campaign technical assignment, evaluation of agencies' proposals.5) Launch of a loyalty program on irr.ru.6) Creating trigger emails sending scheme, also creating mockups of the emails, creating layouts together with a designer, coordination of the launch together with developers.7) Creating and sending a weekly newsletter. Analysis of statistics on the newsletter.8) Launching and establishing work with affiliates by CPA. Following up, managing the results, preparing reports.9) Adjustment and elaboration of SMM posts in social networks with an agency. Development of a posting strategy on the official social media pages.10) Independent posting and full coordination of the official social network pages from the end of September until the end of November. Examples: http://vk.com/irr_ru, http://ok.ru/irr.ru, http://www.facebook.com/izrukvruki, http://twitter.com/irr_ru, http://instagram.com/irr_ru.11) Active promotion of a charity project "From Heart to Heart" (deti.irr.ru) and promotionof a new rubric "Food”.12) Document turnover: signing of contracts, appendixes, closing docs, reports. Show less 1) Coordination of a personal schedule of CEO.2) Organization of business trips and meetings (including the out-of-office).3) Translation of documents and letters from English to Russian and from Russian to English.4) Preparing reports, presentations in English for the Board of directors.5) Participation in weekly directors’ meetings (held in English), writing down and sending the notes on every meeting held.6) Translator to CEO at different conferences and meetings.7) Document turnover related to business trips, meetings and other expenditure items.8) Execution of personal orders of CEO. Show less

  • Digital Marketing Manager

    Jun 2014 - Nov 2014

  • Personal Assistant to CEO

    Sept 2012 - May 2014
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  ILM Russia & CIS

  Dec 2014 - Feb 2016

  Head of Marketing

  1) Full marketing support of the projects (https://ilm.ru, https://amo.ru, https://skladium.ru, www.allmoscowretail.ru, https://gethome.ru):a. Creation and update of all the digital and print materials for consultants and brokers.b. Set up of automatic and manual uploading of ads on real estate platforms to support currents traffic and number of calls and requests.c. Creation and development of the main corporate brochure and presentations for all the projects together with the designer.d. Organization of banners placement on the buildings company worked with.e. Creation of triggering e-mails and newsletters, to increase traffic and activate the company's database.f. Loyalty program: creation and organization of the corporate survey and gift concept for the clients company closed deals with.g. Monitoring websites on each strategically important building.h. Organization of PR activities for two main projects.i. Regular monitoring of upcoming conferences and other events related to company's business. Organized managers' regular attendance of such events.j. Regular monitoring and posting on the company's official groups on social networks.k. Regular update of the current information and news on company's websites.l. Collection of statistics and analysis of incoming communications by sources and real estate objects;m. Set up end-to-end analytics for all the projects.2) Marketing analysis of current situation in the company. Competitive analysis. Development of a marketing strategy for the group of projects, including two current projects and three upcoming.3) Arranged new positions in the department, chose and hired: marketing manager, assistant of the department, pr-manager, copywriter, photographers. Show less

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  Reforma.life

  Sept 2016 - Feb 2017

  E-mail marketing manager

  Projects REforma Fit (http://reforma.life) and REforma Yoga (http://yoga.reforma.life)1) Making trigger email chains and newsletters for customers from scratch.2) Working on the design (layout) of letters together with the designer.3) HTML layout of letters or correction of layout, if necessary.4) Work with the subscriber base in Mailchimp: A/B testing, database segmentation.5) Creating and implementing utm-tags to track the effectiveness of emails.6) Launch of emails through Mailchimp platform.7) Tracking and analytics of emails results. Show less

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  Interneturok.ru

  Jun 2019 - now

  Email marketing manager

  Work on “Interneturok.ru” projects:1) Creating trigger emails for two projects, writing the logic, and sequence.Writing texts of the emails.2) Creating regular newsletters, writing texts.3) Working on the design (layout) of letters together with the designer.4) Layout of letters (Block layout, HTML).5) A/B testing of topic of the letter, content of the letters.6) Work with the 1M+ subscriber base in Unisender: database segmentation.7) Email analytics reports: Open rate, CTR, unsubscribes. Show less

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  Русмедикал Ивент

  May 2020 - Aug 2021

  Email marketing manager

  Projects: Therapy.school, Gynecology.school, Pediatrics.school.1) Creating trigger emails for projects. Writing the text of the letters, coordination.2) Creating newsletters, writing texts.3) Working on the design (layout) of letters together with the designer.4) Layout of letters (Block layout, HTML).5) Work with the subscribers base in Sendsay emailing platform: database segmentation. Work with 50+ thousand subscribers.6) Making utm-tags for all the marketing activities to track the effectiveness of all the digital channels.7) Analysis of the emails performance: Open-rate, CTR, CTOR, Delivery rate, Spam, Unsubscribed.8) Monthly reports on the subscribers activity and database growth. Show less

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  Кодабра

  Sept 2021 - Apr 2022

  E-mail marketing manager

  Email marketing for codabra.org (IT school for children):1) Creating trigger emails, writing the logic, and sequence.Writing texts of the emails.2) Creating Customer Journey Map for all the direct communications.3) Creating regular newsletters, writing texts.4) Working on the design (layout) of letters, by myself and with the designer.5) Layout of letters (Block layout, HTML).6) A/B testing of topic of the letter, content of the letters.7) Work with the 30K+ subscriber base in Unisender: database segmentation, reorganization.8) Email analytics reports: Open rate, CTR, unsubscribes, leads. Show less

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  DocDeti — evidence-based medicine clinics

  Mar 2022 - now

  Email Marketing Manager

  1) Creating trigger emails for 3 projects: DocDeti, DocMed, DocDent.2) Creating content and selling emails, writing texts, design, layout, launch.3) Creating design of the emails.4) Layout of emails in Stripo.5) Working with the subscriber database, initially in Sendpulse, then in Sendsay ESP: segmentation and database reorganization.6) Creation and implementing utm-tags to track the effectiveness of emails.7) Tracking the results of emails, compiling analytics on Open Rate, Click Rate, CTR, CTOR, Unsubscribe, etc.The result of the first 3 months work:There is a noticeable improvement in the main indicators of emails' results (OR, CR, Sales, Revenue) compared to the previous period of the same duration. The number of Visits from the emails =increased by >500%, Requests — by >1000%. The total revenue from mailings increased by 9.5 times. Show less

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  MyFlowers https://myflowers.co.uk/

  May 2023 - Nov 2023

  Email marketing manager (remotely)

  Email Marketing manager for a British flower delivery online-store:1) Creating a content plan forEmail and SMS campaigns.2) Creating newsletters, writing texts.3) Creation and correction of designs (layouts) and letter templates.3) Layout of Emails in Klaviyo ESP.4) Working with the subscriber base in Klaviyo: segmentation, cleaning the database.5) Creation and placement of utm tags to track the effectiveness of Email and SMS campaigns.6) Launching Email and SMS campaigns, and tracking the results of Email campaigns, collecting analytics in Klaviyo and GA, compiling reports on key indicators: Open Rate, Click Rate, Unsubscribes, Conversions, Sales. Show less