Cody Crawford

Experience

• 

  Southern Glazer's Wine & Spirits

  Jan 2012 - now

  Set strategic direction and brand priorities for 34 suppliers across the CO alcohol market. Identified methods to meet and exceed sales targets by allocating resources and adhering to brand strategies. Developed field marketing programs incorporating industry best practices.Select Achievements Include: • Exceeded sales goals for 3 consecutive years for Beam Suntory Northern California—employing analytical tools to track market intelligence and identify trends.• Increased distribution of total portfolio +34%, case sales +8% YoY, gross profit by (2) margin points for 2018-2021.• Boosted incentive attainment 17% in 120 days by creating and launching incentive policies to boost earnings. • Managed supplier relationships—incorporating campaigns and co-marketing growing gross profit by (3) points for total portfolio—achieving average of 90% of portfolio goals for national programs, boosting sales 15% over (3) years.New Product Launch / GTM Strategies Sales Planning Team Training & Development Purchasing Tracking Supplier Portfolios Inventory Management Exceeding All Sales / Revenue Goals Creating & Leading Incentive Programs Revenue Growth Show less Planned and executed on sales goals for a 5-person team managing 130 accounts across Northern California. He regularly transformed low-grade accounts into top-performing accounts. His Select Achievements Include: • Mentored team members and advanced employees to achieve Team of the Year, District Manager of the Year, and Top Team for multiple suppliers.• Increased floor presence across 150 accounts 13% within 1st (6) months.• Developed all team members to be promoted within 1.5 years.• Grew territory from district’s lowest-rated territory for 34 accounts—to Top-Rated Territory in District within 11 months.• Landed display locations with zero brand representation: increased floor presence 37% in Q4.Enhancing Operations Strategizing MethodsMerchandizing Strategies Audit Preparation Sales Management Key Account Management Show less

  • Mgr, Commercial Finance

    Oct 2024 - now

  • Trade Development Business Manager

    Jan 2015 - Oct 2024

  • Chain District Manager

    Jan 2012 - Jan 2015