
Brandan L. McBride, MBA
Event Coordinator/Graphic Designer

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About me
Project Manager & Business Professional
Education

Western Michigan University
2007 - 2012Bachelor of Business Administration (B.B.A.) Advertising and PromotionsActivities and Societies: Alpha Kappa Psi, Ad Club, YMSN, WSA, SLAB, WMU Student Union

Cornerstone University
2015 - 2018Master of Business Administration (M.B.A.) Global Business LeadershipActivities and Societies: Studied Abroad: Global Business in Beijing and Shanghai
Experience

Haworth College of Business, Western Michigan University
Feb 2009 - May 2011Event Coordinator/Graphic DesignerMy project management expertise enabled me to successfully oversee and coordinate the full project cycle of college events, from development and marketing through implementation. I designed top-notch marketing strategies and managed event workloads, meeting deadlines and driving attendance.One of the largest projects I undertook here was hosting the annual Career Day Fair, where I secured over 150 companies and 350+ students to attend.

Sequel Youth Services (Lakeside Academy)
Apr 2011 - Aug 2014Senior Youth CounselorIn this role I mentored over 160 disadvantaged middle and high school students and oversaw focus groups for 150+ youth offenders. As well, I trained over 30 coworkers, implemented behavioral plans, and served as head coach of the Varsity basketball team.My most notable accomplishment here was the creation of external pipelines to mentors, which advanced student to reenter society with a high success rate.

Grand Rapids African American Health Institute
Jan 2015 - Feb 2016Community Health WorkerHere, I provided client-centered healthcare/wellness consultations and resource referrals to over 125 fathers, established measurable benchmarks and expanded the reach and impact of the Fatherhood Initiative into various community systems and organizations nationwide. Key Contributions:• Coordinated 50+ volunteers, resulting in a successful race for 150+ participants for the Rhythm 5K Run• Developed partnership between the Strong Fathers program and Manpower staffing, resulting in employment for over 70 clients Show less

Grand Rapids Community College
Feb 2016 - Jan 2021Student Success Coach Coordinator, GRPS K-12In this role, I managed area public schools’ dual-enrolled, concurrent and early middle college students and developed initiatives to strengthen relationships between public high schools and Grand Rapids Community College. Served as a liaison between GRCC and GRPS to coordinate high school campus tour visits, coordinated placement testing, application day, and orientation. Oversaw departmental projects and events, while effectively delegated project tasks to team members, internal departments, and external stakeholders. Managed reporting and analytics for cross-functional projects. Created, presented, and facilitated workshops/presentations via PowerPoint, Prezi, and other platforms for internal/external stakeholders. Assisted in training new staff, mediated and resolved student/staff issues.Key Contributions:• Managed department budget and skillfully directed GRCC projects and events, resulting in an enhanced relationships between GRCC, GRCC partnerships, and the Grand Rapids communities• Innovated and managed the Summer Bridge Initiative Raider Nation Day, equipping upwards of 150 students and parents in 2019 with effective resources and academic success strategies• Effectively managed Early Middle College program at Ottawa Hills High School, resulting in over 75% student passing rate, surpassing region average of 71%• Developed and managed 6-phase process that increased enrollment, recruiting over 300 new incoming students from Grand Rapids Public Schools to Grand Rapids Community College between 2018-2019 and 2019-2020 school years Show less

Total Quality Logistics
Apr 2022 - Oct 2022Drayage Logistics CoordinatorEffectively facilitated communication with vendors for daily load coordination, ensuring tasks completion within deadlines and budgetNegotiated agreements with internal and external stakeholders, generating $460,000 in revenue within six monthsManaged and upheld operational standards across all aspects of the Account Executive's business in their absence, ensuring seamless business operations

A.P. Moller - Maersk
Oct 2022 - nowLandside Execution SpecialistDeveloped SOP for Norfolk, VA, Philadelphia, PA terminals, and Pittsburgh, PA rail to streamlinepersonnel onboarding, minimizing acclimation periods and maximizing productivityEnhance operational efficiency via facilitating monthly stakeholder meetings and reporting with vendors,reducing dwell time to 1 day on average and ensuring 99% of rail containers gate into terminal within 3daysAwarded SPOT award for optimizing external vendor communications and refining barge processreporting, yielding $200,000+ in annual cost savings through the elimination of transshipment feesManage internal & external team relations and communication channels to enhance operational efficiency, achieving an average 3-day dwell time (from 5) and 96% gating out within 7 days (from 87%) for Packer terminal store door containers Show less
Licenses & Certifications
- View certificate

How to Be an Effective Project Sponsor
LinkedInFeb 2022
Honors & Awards
- Awarded to Brandan L. McBride, MBASPOT Award A.P. Moller - Maersk Nov 2024
- Awarded to Brandan L. McBride, MBASPOT Award A.P. Moller - Maersk Aug 2023 Awarded for remarkable contributions and positive impact made on the organization. Optimized and refined barge process, yielding $200,000+ in annual cost savings.
- Awarded to Brandan L. McBride, MBA2017 NAACP Role Model Education Award NAACP Greater Grand Rapids Branch Oct 2017 The Role Model Education Award recipient(s) is a well-respected individual whom others want to emulate. This is an outstanding individual who has qualities and values that reflect a state of excellence with positive and distinctive characteristics.
- Awarded to Brandan L. McBride, MBA2015 "Community Empowerment" Program Award Access Vision Feb 2015 The "Community Empowerment" Program Award is presented at the Access Vision Awards Celebration. The influential "Real Talk Table" TV Show has been recognized by the Battle Creek, MI community for going to great measures to be the voice of the people and creating Social Transformation.
- Awarded to Brandan L. McBride, MBATransformational Leader Award Urban Core Collective Feb 2015 Emerging leaders of color, influencing Grand Rapids communities, supporting systematic change to achieve racial equality.
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