Léa POUGET

Experience

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  Le DAHU - Grenoble city guide

  Oct 2017 - Jun 2020

  - Define the editorial line for the 40th edition of the Grenoble Le DAHU guide to good deals (distributed free of charge in 9,500 copies).- Manage a team of 20 student writers to ensure successful outreach and testing of establishments for the upcoming edition.- Coordinate the editorial department in collaboration with the sales manager to ensure the smooth integration of the editorial and commercial departments.- Develop the association's annual strategy with the board (president, treasurer, chief editor DDN, sales manager, secretary, logistics manager). Show less

  • Editor-in-chief

    Oct 2018 - Jun 2020

  • Writer

    Oct 2017 - Oct 2018
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  MyAnnona

  May 2019 - Jun 2019

  Community and sales manager

  - Community Manager (managing MyAnnona's social media, writing three articles on the role of women in fintech and women in entrepreneurship).- Sales Manager (ensuring the sales of MyAnnona's online courses).- Assisting and participating in organizing events on gender equality and the role of women in finance (Jumpforequality, Entrepreneurship Trade Show, Parity Symposium).

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  M Publicité

  Jul 2020 - Dec 2020

  Marketing Mission Officer

  - Study and audience dissemination for the 8 brands of the Le Monde Group using audience analysis tools such as Médialand, Médiamétrie, AT Internet, and Youtube Analytics.- Designing sales pitch presentations for advertising space in collaboration with the sales team.- Monitoring and analyzing advertising investments on Medialand Pige.- Managing the internal newsletter for the advertising agency (sector and advertising monitoring) using Mailchimp.

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  CANAL+ Group

  Jan 2021 - Jun 2021

  Assistant Marketing Product Manager

  - Support of the marketing team from project conception to deployment of new initiatives(New channels, new catalogs): potential study, market analysis, and competitor positioning, development of the marketing mix...- Responsible for approving marketing materials (POS, email campaigns, etc.)- Oversight of marketing actions related to press partnerships, including offer inclusions- Comprehensive view of the activity through extensive interactions with various departments

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  Nathan

  May 2022 - Sept 2023

  Marketing and Sales Coordinator

  Within the BU Nathan Professional responsible for marketing Public General publications (Technical and Professional Teaching, Exam Preparation, Accounting Expertise, Administrative Exams, Paramedical Exams, Primary School Teacher Exams, Language Learning, and Testing), my responsibilities include:- Conducting quantitative studies and GFK reporting for all Public General markets- Presenting these results and analyses to editorial teams and BU management to assist in decision-making- Monitoring Public General markets trends- Overseeing AMS promotion campaigns for Public General markets- Driving sales growth and managing commercial activities (revenue, objectives, implementation, and monitoring of operations in collaboration with distribution)- Preparing and presenting new releases in our markets (centralizing sales arguments, promotional operations, merchandising, trade marketing)- Managing the promotion of Code de la Route, Code du Motard, and Code du VTC publications (POS, promotional stickers, etc.) and developing an initiative related to the Pass Culture. Show less

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  Youville Sharing House

  Nov 2023 - Mar 2024

  Communication and Funding Coordinator

  • Management of the social media communication strategy from scratch • Website and newsletter management• Drafting private and public funding proposals• Support for operational leadership in organizational strategy and development• Coordination of approximately thirty volunteers, creation of around a thousand food baskets, and service to about a thousand beneficiaries.

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  QUEBECOR EXPERTISE MEDIA

  Apr 2024 - now

  Marketing Project Manager at Quebecor Out-of-Home

  Within Quebecor Out-of-Home, the undisputed leader in the Quebec advertising industry with its 14,000 advertising faces, my responsibilities include:- Developing and updating all marketing materials and sales tools (media kit, creativity guide, commercial offers, etc.), in collaboration with the Insight team of the advertising agency, to create powerful and persuasive arguments that effectively support the sales team.- Contributing to the development of the division's marketing plan, and ensuring rigorous follow-up throughout the year to achieve strategic objectives.- Managing internal and external B2B communications activities, in collaboration with the communications department: drafting press releases, managing newsletters, and overseeing LinkedIn communications to enhance the division's visibility and reach.- Organizing tailored on-site visits in Montreal to accompany account managers and their clients, showcasing Quebecor Out-of-Home's inventory including stunts, and the Montreal market.- Optimizing internal processes to maximize the company’s efficiency and performance. Show less