Rafael Pacheco

Experience

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  Orchid Suites

  Jan 2007 - Jan 2008

  Business Development Account Executive

  Qualified new partnerships, managed those partnerships and terminated partnerships for the company when necessary.

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  Randstad Technologies US

  Jan 2008 - Jan 2009

  Events and Web Contractor

  Special Olympics | Washington D.C.Website Coordinator+ Managed website content during organization’s transition to a new website, including writing summaries and optimizing content for keyword searches (Search Engine Optimization) and other website projects.Ritz Carlton | Washington, D.C.Events Coordinator Assistant+ Coordinated high profile meetings and events at the Ritz Carlton, meeting clients’ needsDesert Runner LLC | Washington, D.C.Events Coordinator+ Served as event coordinator for special delegation of Native Americans of Canada to Washington, D.C., as part of larger media relations project. Show less

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  Special Olympics

  Jan 2009 - Jan 2017

  Managed the digital strategy and user experience design for Special Olympics web products that included Special Olympics International website, resources website, campaign websites, Global Events Calendar System and Chapter Program Locator.* Played significant role in developing and managing web product that supported the organization's 220 chapters worldwide by providing 24-hour online access to vital tools & resources. * Led a project that overhauled our Global Events Calendar System that saved individual chapters thousands of dollars in web developmental cost and by providing a centralized database solution to house all chapter program events. Show less

  • Web Product Manager

    Jan 2013 - Jan 2017

  • Web Content Manager

    Jan 2009 - Jan 2013
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  Stop Aging Now, Inc. (The Clorox Company)

  Jan 2017 - Jan 2019

  Web Marketing Manager

  Oversaw product development, reporting, publishing, maintenance, and marketing campaign strategy for multi-million-dollar revenue generating e-commerce website. Analyzed all aspects of the conversion funnel, identified areas for improvement, and implemented strategies to take advantage of those opportunities. Coordinated with cross-functional teams (web design, development, marketing), built out project requirements, prioritized deliverables and managed project timelines. Developed website specific marketing campaigns from ideation to deployment that aligned with defined sales goals and business objectives. *Led total website redesign project that optimized user experience by smoothing out checkout funnel, simplifying website navigation, refreshing website design and making the site mobile responsive. *Led Google Analytics Enhanced Ecommerce implementation that directed key stakeholders to make data-driven decisions on implementing recommended web product improvements and new functionalities. Resulting in the implementation of upsell functionality on website product pages and at checkout that increased average order value by 6%. Show less