Eric Woodhams

Marketing Intern

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Detroit Metropolitan Area

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Timeline
About me
Director of Digital Media at UMS (University Musical Society) at the University of Michigan.
Education
- Indiana University Bloomington
  2007 - 2009
  M.A. Arts Administration
  Activities and Societies: Volunteer work for the Musical Arts Youth Orchestra. MBA courses include legal issues of the arts, marketing research and legal issues in marketing.
- Indiana University Bloomington
  2003 - 2007
  B.S. Music Performance and Business
  Activities and Societies: IU Jacobs School of Music Student Ambassador, Peer tutor for K201 'The Computer in Business' at the Kelley School of Business French Horn performance studies with renowned artists Myron Bloom and Jeff Nelsen. Business courses at the Kelley School of Business.
Experience
- Yamaha Corporation of America
  Jun 2007 - Aug 2007
  Marketing Intern
  Worked with the Band and Orchestral Winds department to help achieve their marketing objectives. Responsibilities included writing a weekly internal newsletter, updating a SalesForce.com database, and assisting in video podcast production.
- Buskirk-Chumley Theater
  Sept 2007 - Dec 2008
  Marketing Associate
  Compiled monthly press releases for local media regarding upcoming events and artists, updated online event calendars and social networks, and performed box office and house management duties.
- Aspen Music Festival and School
  Jun 2008 - Aug 2008
  Development Intern
  Assisted the Development office in benefit auction item management, event coordination, contacting Festival patrons, designing and distributing fundraising materials.
- Aspen Music Festival and School
  Jan 2009 - Aug 2011
  Marketing and New Media Associate
  Made the AMFS one of the first classical music organizations to embrace social media; responsible for print, web, and radio advertising, graphic design, website content/development, sales forecasting, gift shop merchandise and volunteer management.
- Detroit Symphony Orchestra
  Sept 2011 - Apr 2016
  Lead digital strategist and executor of the Detroit Symphony Orchestra's "Live from Orchestra Hall" streaming and recording initiatives. Producer of 120+ live webcasts over four seasons. Created and developed 'DSO Replay' on-demand webcast archive; launched the DSO's first major independent album, reaching #3 on both iTunes Classical and Billboard Traditional Classical charts. Oversaw all digital content production; database project team leader and chief liaison to web, database and e-marketing vendors; significantly increased year-to-date online revenue, international webcast viewership and mobile app adoption; lead 2014 website redesign; supervised Digital Marketing Specialist and Database Manager. Greatly expanded online presence; oversee all social media and e-communications channels; responsible for web content management/development, mobile app implementation, video production and web graphic design; Producer of Live from Orchestra Hall webcast series.
  - Director of Digital Initiatives, Live from Orchestra Hall
    Jan 2015 - Apr 2016
  - Director of Digital Media
    Sept 2013 - Dec 2014
  - Manager, Digital Media and Engagement
    Sept 2011 - Aug 2013
- Carnegie Hall
  May 2016 - Jul 2018
  Director of Digital Content and Engagement
- UMS (University Musical Society)
  Aug 2018 - now
  - Director of Digital Media
    Jan 2021 - now
  - Senior Manager of Digital Media
    Aug 2018 - Dec 2020
Licenses & Certifications
- Duolingo French Fluency: Intermediate (Estimated)
  Duolingo
  Aug 2016
  View certificate
Volunteer Experience
- Board Member
  Issued by Detroit Bird Alliance on Mar 2024
  Associated with Eric Woodhams