
Stephanie Georgesen
Assistant General Manager

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About me
State Manager at Bacardi USA
Education

Wine & Spirit Education Trust
2017 - 2017Level 2 Certified Passed with Distinction
Iowa State University
2008 - 2012Hospitality Managment Restaurant Management, Event PlanningActivities and Societies: CMAA, ISU Women's Soccer Club Hospitality Management and Event Planning

Iowa State University
2008 - 2012Hospitality Management Hospitality Administration/Management
Experience

Acqua Restaurant and Wine Bar
May 2012 - Mar 2013Assistant General Manager
Acqua Restaurant-White Bear Lake
Mar 2013 - May 2015General Manager
Heirloom Kitchen and Bar
May 2015 - Mar 2016General Manager
Southern Glazer's Wine & Spirits
Mar 2016 - Jul 2019Key Account Manager- On Premise•Responsible for the development and success for Bacardi USA brands andworking with the TransAtlantic & Full Book Teams• Support market to deliver volume, NSV, sampling budgets and KPI goals•Lead the sales process including targeting accounts, lead selling, education andpositioning BUSA brands•Regularly interact with sales team for updating programming and brandpriorities, brand standards and best practices•Continual budget management to ensure effective spend, mitigate risk andidentify opportunities Show less

Bacardi
Jul 2019 - now• Develop, implement, and achieve fiscal year sales goals for MN/ND/SD, focused on tactics and set action plans• Execute sales programs and pricing strategy as well as review monthly account performance, including revenue and value creation• Conduct quarterly and annual planning and review meetings with distributors to actively identify areas of market opportunity • Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, and POS management• Supervise and develop direct reports & provide guidance and direction to indirect reports (Influencers & Ambassadors) to ensure collaboration to achieve market goals & objectives• Build and maintain close working relationships with the top off & on-premise accounts, both regional chains and independents• Conduct quarterly market analysis surveys and KPI audits in MN/ND/SD• Accountable of Central Region's P&L • Produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics• Demonstrate strong financial acumen with an ownership of the marketplace pricing, structure, and strategy Show less •Collaborate cross-functionally utilizing Bacardi resources and distributorpartnerships to maximize performance and sales efforts•Foster and strengthen relationships with key market accounts to developcustomer strategies and plans•Grow and maintain relationships with distributor partners through ride-alongsand regular meetings• Provide tools, materials, and solutions for the team to win in the marketplace• Manage budgets effectively, efficiently, and thoughtfully to increase profitability•Oversee all On Premise samplings, events, activations, and trade shows in theMinnesota market•Collaborate with distributors, Advocacy and Sampling managers, and BrandMarketing teams Show less
State Manager- MN, ND, SD
Nov 2022 - nowCommerical Planning and Activation
Mar 2022 - Nov 2022Minnesota Market Manager
Jul 2019 - Nov 2022
Licenses & Certifications

Contemporary Club Management Certification
Club Managers Association of AmericaDec 2010
Women in Leadership
BacardiJul 2025
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