Aditya Deswal

Experience

• 

  WisdmLabs

  Feb 2018 - Aug 2019

  - Creating marketing content in the field of e-learning and e-commerce, especially in the WordPress domain - articles, newsletters, social media ads and posts, landing page content, search engine ads, push notification content, and video content- Creating and executing Social Media campaigns promoting WordPress Plugins and Themes by WisdmLabs (on Facebook & Twitter) with the Social Media Team: creating social media strategy, creating related content (advertising copies and images/short videos, executing, analyzing, and optimizing campaigns,- Developing Content Strategy and developing Website Content and Blogs for Epitrove, a subsidiary company of WisdmLabs, essentially an emerging WordPress marketplace for plugins and themes Show less

  • Content Marketer

    May 2018 - Aug 2019

  • Freelance Writer

    Feb 2018 - Apr 2018
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  OnlineSales.ai

  Aug 2019 - Jun 2021

  Marketing Content Manager (B2B SaaS)

  - Worked on the new website to market the two products - 1. Monetize (a self-serve, white-label monetisation platform for online marketplaces) and 2. Hyperlocal (a hyperlocalmonetisation platform for retail brands); covering website structure and content- Created blogs, case studies and infographics to market the products and assist conversionsLed LinkedIn marketing - organic and paid - (Increased new followers by 208% onLinkedIn, website clicks by 146%, attracting 100+ C-level weekly views)-Worked with Customer Success team to create drip marketing campaigns and other emailcampaigns to increase engagement of the end users on the dashboard (sellers) for clientslike Paytm Mall, Sendo.vn, daraz.pk, takealot.com, purplle.com, etc.- Optimised content on the dashboard (Help tips, warnings, announcements, and generalcontent on various screens, etc.)- Worked with Sales Team on personalising sales decks and product demos for pitching toclients like Tata Cliq, Tanishq, Royal Enfield, etc.- Created Help Centers for sellers of clients like Sendo, Paytm Mall, daraz.pk, Purplle.com,takealot.com, etc. Show less

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  Thumbmunkeys Ltd

  Jun 2021 - Feb 2024

  Digital Marketing Manager

  - Lead generation: Worked on 2 major website updates covering research, website structure, content, SEO andanalytics for 30+ pages including 20+ case studies- SEO: performed optimised on-page, off-page and technical SEO, site auditsusing tools like ahrefs, Google Search Console & PageSpeed Insights; Result - bounce rate down from 68% to 9%, average session duration increased by 40+ seconds- Online Presence: Boosted the company’s online presence by optimising the company’s Clutch profile and other b2b review sites, Result - referral traffic on website increased by more than 300%- Product Marketing: Phototastic Collage Maker app (in-house Windows andAndroid app built by Thumbmunkeys), covering ASO (app store optimisation) on Google Playand Microsoft Store (using data.ai, MobileAction, etc.), in-app content, notifications,seasonal sales, collaboration with UI designers, competition research, affiliate marketing,etc.; Result - Monthly Active Users up from 9k to 23k, subscriptions increased by 70%,Google Play rank up from #150 to #11 in US and UK- Product Marketing: Worked on creating marketing material for promoting Visibeat (an in-house product by Thumbmunkeys), a comprehensive solution for law enforcement agencies for tracking and streamlining patrolling activities with geofencing capabilities (currently used by Humberside Police UK) Show less

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  Transmission

  Feb 2024 - Oct 2024

  Client Marketing Consultant

  - Delivered e-book, infographic and emailers for HP Printers campaign- Delivered e-book, landing pages and emailers for lead generation campaign for HP Workforce Solutions- Managed ServiceNow partner program and delivered infographic, LinkedIn campaigns, blogs, audience segmentation, etc. to ServiceNow partners- Assisted Client Marketing team in research and campaigns on various HP & ServiceNow projects