Kate M.

Experience

• 

  The Independent Florida Alligator

  Aug 2015 - Dec 2016

  Contributing Writer

  *Responsible for drafting story ideas for the targeted audience*Interviewed relevant sources, such as doctors, professors, and students*Wrote and edited stories for publication

• 

  That's Normal

  May 2016 - Dec 2017

  Social Media Coordinator

  *Collaborated and coordinated with writers to develop story ideas, including pitching and brainstorming.*Copy edited and managed scheduled content for blog. *Assisted in the management of social media platforms, including Twitter and Facebook.*Development of media content for social media platforms and blog, including graphic design, social media copy, development of social media calendars, blog writing and more.*Assisted in the development of the company's podcast.

• 

  Welcoming Gainesville

  Aug 2016 - Jan 2017

  Marketing And Public Relations Intern

  *Collaborated with the nonprofit organization to build their image in Gainesville by creating and managing their Twitter and Instagram account.*Created original promotional videos, including writing scripts and interviewing relevant sources*Responsible for searching for relevant grants and assisted in planning fundraisers.

• 

  The Harn Museum of Art

  Jan 2017 - May 2017

  Market Research Assistant

  *Responsible for collecting and analyzing relevant, available data for the museum engagement efforts.*Responsible for creating secondary data analysis.*Collaborated with a team to conduct primary research as needed with focus groups and surveys.*Collaborated in PR strategy development based on both primary and secondary research findings.

• 

  UF Health

  Aug 2017 - Jan 2018

  Communications Specialist Assistant

  *Planned and coordinated live / livestreamed events both on-site and remote*Produced a variety of digital and print media, including regular monthly emails and newsletters published to multiple UF Health listservs*Managed web and social media content and campaigns*Planned marketing/branding strategies and produced promotional/informational materials for a variety of community events*Photography, videography, and graphic design

• 

  Marketing for Change

  Aug 2018 - now

  • Strategy Planning Manager

    Aug 2023 - now

  • Research Analyst

    Dec 2022 - now

  • Planner

    Jul 2022 - Dec 2022

  • Marketing Specialist

    Aug 2021 - Jul 2022

  • Marketing Associate

    Jul 2020 - Aug 2021

  • Project Coordinator

    Apr 2019 - Jul 2020

  • Strategy and Planning Marketing Assistant

    Aug 2018 - Apr 2019