Asha Esterline, MS, CHIA

Experience

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  Medellin & Associates Inc

  Dec 2000 - Aug 2005

  Marketing & Communication Director/GM

  • Designed brochures, websites and newsletters to promote Medellin services• Procured locations and organized all networking events; researched and reported latest market trends in human resources and recruitment• Directed training of all new employees to the marketing and communications department and monitored performance weekly.• Served as an ambassador for the company at major conferences and meetings in Chicago, IL and nationwide.

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  Green Dolphin Street

  May 2003 - Apr 2010

  Marketing Director/Manager

  • Managed the operations and staff in a high volume setting, 1000+ patrons nightly• Responsible for hiring, training, scheduling & termination of restaurant/nightclub employees• Revitalized and implemented a new bottle service system which saw bar revenues increase by approx. 23%• Facilitated large events for corporate events, weddings, concerts, non-profit organizations, and promoters • Created the signature menu for cocktails and food which saw a steady increase from 2007-2009 reaching a peak of $3M in 2008• Expanded the Green Dolphin name through Groupon, 3 o’clock, online radio marketing as well as enlisting a top notch PR company• Responsible for printing/design/distribution of all forms of print marketing as well as radio ads• Set up national and local talent to perform including Robin Thicke, Daft Punk, Erykah Badu, Beyonce Knowles, etc.• Built one-on-one relationships with executive clientele bringing revenue streams. Show less

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  The Art Institutes

  Jul 2010 - Oct 2013

  Assistant Professor

  • Creating contemporary teaching and training techniques to engage students• Research of up-to-date information pertaining to hospitality management• Responsible for teaching and guiding classes of 25+ at a university level• Record and report attendance, grades, and participation to department• Working with department and university directors creating rubrics for the four and two year degrees• Creating new programs and revamping old programs with the department directors• Creation and maintenance of department multi-media outlets• Arranging off-campus trips and meetings for students• Development of marketing events for department• Course instruction and lectures: HM 113: Introduction to Hospitality Management HM 117: Diversity and Ethics in Hospitality Management CUL 216: Off-Premise Catering & Event Planning CUL 301: History of Culinary Cuisines CUL 302: Leadership in Food Services HM 450: Externship Program HM 448: Capstone Program Show less

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  The Burger Point

  Jun 2011 - Jan 2016

  Co-Founder & Owner

  An amazing adventure! Created and owned a highly profitable business and sold for profit.

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  City Colleges of Chicago-Kennedy-King College

  Jan 2013 - Jul 2017

  Faculty/Training Specialist

  hands on training of day-to-day restaurant operations, soft skills, resume writing, and interview preparedness.

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  Self Employed & Freelancers

  Jan 2016 - now

  Self Employed

  Social Media and Marketing Consultant for small hospitality operations.

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  HACC, Central Pennsylvania's Community College

  Aug 2017 - now

  Adjunct Faculty

  Adjunct in the Business Department teaching various courses in the business and hospitality/culinary fields.

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  East-West University Chicago

  Jan 2023 - now

  Adjunct Professor