
Hannah Gourlay
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About me
Brand Manager, E-Commerce, Digital Marketing & Social Media
Education

The Manchester Metropolitan University
-Public Relations and Digital Communications Management Public Relations, Advertising, and Applied Communication 1st Class Honours
Experience

Althorp House
Jun 2012 - Sept 2012Visitor AssistantAncestral home of Princess Diana open to the public throughout the summer months. My role encompassed:• Events management, retail and hospitality.• Customer care, enhanced leadership abilities and interpersonal skills.

LWPR
Jun 2013 - Nov 2017Account ManagerLWPR is a leading specialist UK full service PR agency specialising in the hair and beauty industry. Here, In my role as Account Manager, I provided, creative and reliable professional PR services whilst achieving measurable results to support client objectives.Key roles and responsibilities:- PR campaign strategy, planning and execution- Content writing: press releases, advertorials, award entries and newsletters- Reputation management and profile building - Event management: product launches, exhibitions, press events, award ceremonies- Media buying: trade magazine publications in print and digital- Social media: Strategy and creation Show less

Australian Health Vitality
Jun 2018 - nowLaunch, scale and manage health and nutrition brands in the UK whilst continuing to support Australian sales and marketing teams. - Developed, launched and scaled FMCG brands - Managed the launch roadmap and creation of D2C sites for health, wellness and nutrition brands- Brand and site optimisation including product listings, content writing, design briefs, creative shoots- Oversaw and managed digital performance and strategy- Platform management and enhancement including Shopify, Klaviyo, Hotjar, Omnisend, Yotpo and Gorgias
eCommerce and Marketing Project Manager
Jun 2021 - nowBrand and eCommerce Manager
Jun 2018 - Jun 2021
Licenses & Certifications

BA(Hons) Public Relations and Digital Communications Management
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