Colleen Connery

Experience

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  (various)

  Oct 1987 - Oct 1993

  Graphic Designer

  I worked as a temp administrative/desktop publisher/designer at various companies in the Bay Area, via personal contacts, MacTemps and Kelly Temporary Staffing. These companies included copy centers (Zebra Copy, Copymat, and Kinkos), Apple Computers, Hitachi, AMD, and Hewlett Packard. I also worked for smaller privately held companies consisting of lawyers, business staff, and medical staff creating slides, presentations, collateral pieces, drawings, publications, etc. Additionally, I had the opportunity to work with solopreneurs generating branding, labels, collateral pieces, and marketing pieces such as a winery, jewelry maker, small cafés and restaurants. I have worked with large companies and small ones, generating design and marketing materials, as well as performing customer service, answering the phones, generating & assembling materials to help businesses communicate and make money. I worked primarily onsite directly with management/owners. Show less

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  Oracle Corporation

  Oct 1993 - Mar 1997

  Marketing/Education

  Worked initially in the Oracle Education dept generating educational materials for onsite Oracle training for it's customers. Initially started working with Adobe PageMaker for print materials and PowerPoint slideshow on PC's for in-class presentations, and then moved into Adobe FrameMaker on Sun Sparc stations for print materials and PowerPoint slideshow on PC's for in-class presentations.Branched out to Oracle University work which allowed me to expand my knowledge and capabilities into Interactive Distance Learning working with satellite TV generating television graphics. Also worked with Educational Marketing Team to develop the educational courseware catalog every 6 months. New skills included working with writing teams, photographers, and interactive distance learning instructors. Hypercard, QuarkXPress and Photoshop were additional software packages used in these projects.Moved into Vertical Markets Marketing dept developing support materials, tradeshow materials, and Powerpoint presentations for supporting the sales force and upper management in each vertical market. Developed the first interactive CD with an outside vendor to interact with Oracle database in a laptop while offsite for the Oil & Gas vertical. Managed external team and process to develop the product and launch to internal team. Show less

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  Artisan Creative

  Mar 1997 - Jan 2000

  Creative Consulting

  Colleen was brought aboard a start-up office location for an established business to generate new business in a new market. Colleen's task was to bring in marketing/design experts to interview and then turn around and market to the appropriate businesses who needed creative overflow or temporary help onsite.Colleen worked with internal sales people to train on the general creative industry, what companies existed in the Bay Area that required the talent Artisan represented, and how and who to market to. Working closely with the sales team after training, Colleen helped select specific candidates for jobs with 99% successful placements, including full-time hires. Artisan clientele encompassed working with corporate businesses (Oracle, Cisco, Galoob Toys, etc.) to advertising agencies (Landor Associates, McCann Erickson, etc.) to small businesses such as local law and doctors offices.Colleen's role was working directly with clients, artists, Artisan sales staff and Artisan business owners to build business in San Francisco and foster the overall growth of the company while representing artists and providing them with assignments or placements thru/out the Bay Area.Colleen worked with owners to build additional new branch offices in San Diego and Orange County and was a part of the overall company management staff to help shape the direction of the company. Colleen subsequently moved to San Diego where she began the San Diego office "in the black" starting Day 1! Show less

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  CoCo & Associates, Inc.

  Jan 2000 - Dec 2012

  Owner/President/Creative Director

  CoCo & Associates is a strategic graphic design studio with an alliance of creative marketing professionals assisting organizations with their business communications. Services include company brand identities; advertising; marketing collateral design; tradeshow marketing; web development; copywriting; photography; printing and advertising specialties.Colleen Connery manages a team of experienced professionals in various marketing specialties to provide solutions for CoCo & Associates' clients. Skills include: project management, proposal generation, pricing negotiations, budgeting, timelines, managing client expectations and team of artists, complete creative process, and Accounts Payable/Receivable.Colleen also has a specialty in preparing book authors for self-publishing. Colleen can provide the author with editing of the manuscript through her team, then on to manuscript formatting and cover design and preparation for printing and creating e-books.Colleen's specialty is listening to the client's needs/expectations, developing marketing strategies and delivering creative projects with a team of proven professionals. Deadlines are critical and CoCo & Associates prides themselves on meeting deadlines and exceeding client expectations. Colleen has worked in a "self managed" environment since 1997 generating business opportunity as needed to move business forward. Colleen's capability in bringing together teams and managing processes has ensured the success of many clients and projects over the decade and a half since leaving the corporate environment. Colleen uses her corporate experience to help small and medium sized businesses move forward with their marketing and business ventures.Colleen works at staying connected in the community with professionals across industries. Always looking for new things to learn, Colleen reads, takes on learning new software and techniques to accomplishing necessary business tasks, and tirelessly works at self-improvement. Show less

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  Connected Women of Influence

  Jul 2008 - Dec 2012

  Co-Founder

  Was one of four women who co-founded Connected Women of Influence (CWI), a private membership organization chartered exclusively for business-to-business executive and professional women. Worked with co-founders to generate foundation of organization, strategize differentiation between CWI and other networking organizations, and help generate programs offered to membership thru CWI.CWI brings together executive and professional women through a series of hosted, invitation-only events. CWI members are business-to-business executives and professionals who are looking for stronger B2B connections and high-level business relationships. Show less

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  Self-Employed

  Jan 2013 - Mar 2017

  Freelance Marketing Consultant

  Colleen works with businesses and business owners to create their marketing strategies and support products including, but not limited to: Logos, brochures, direct mail, websites, stationary systems, self-published books/covers, Workbooks/training materials, catalogs, PowerPoint presentations, flyers, advertising, large format (posters, vehicle wraps, tradeshow graphics, store signage, real estate signs), etc. Negotiates pricing for finalizing project via print vendors, website hosting companies, SEO companies, etc. Digital asset management.Her specialty is listening to the client's needs/expectations and delivering creative projects to solve marketing issues. Deadlines are critical and Colleen prides herself on meeting deadlines and exceeding client expectations. Colleen has worked in a "self-managed" environment since 1997 generating business opportunity as needed to move business forward. Colleen's capability in bringing together teams and managing processes has ensured the success of many clients and projects over the decade and a half since leaving the corporate environment. Colleen uses her corporate experience to help small and medium sized businesses move forward with their marketing and business ventures.Whatever needs a company/organization has, it's a sure bet Colleen has done it. She can help provide/facilitate/manage solutions in a cost-effective and timely manner. Show less

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  Anne Schreiber Homes - Coldwell Banker

  Apr 2014 - Feb 2015

  Director of Operations

  Contract Position: Help team with business structure, client communications, marketing strategies, and works within a real estate transaction ensuring Anne Schreiber Homes' clients and vendors, as well as the other side's clients and vendors, have all they need to ensure a smooth and deliberate real estate process.Generate direct mail campaigns, door-drop marketing, letter campaigns, and online email marketing campaigns. Work closely with clients as backup to Anne to ensure no ball is dropped throughout the process/transaction.Work with vendors to negotiate pricing/contracts as needed for print/marketing. Train team as needed on various online systems. Show less

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  Shay Realtors®

  Jul 2015 - Dec 2016

  Director of Marketing

  Contract Position: Work closely with Shay Realtors' owners and team to generate marketing strategies and graphical support in multiple channels for their real estate and Community Hub® interests. Generate templates/artwork for a myriad of projects including direct mail for three distinct channels, listing/buying presentations, logos, flyers, posters, banner, wearables, advertising channels, promotional items and more.Worked on an as-needed basis for listing coordinating (meeting with clients, scheduling vendors to prep home—staging, gardening, photography, 3D showcase, contractors, etc.—preparing home for the market). Work closely with clients, Realtors®, and vendors to ensure all processes move along seamlessly.Work with owners to help generate neighborhood/community and marketing events. Ensure that events are planned and executed from top to bottom with vendors, promotional items, and team management. Also stepped in as office manager as needed helping with operational management, including, but not limited to: cutting checks, working with bookkeeper for invoicing/payments, hiring vendors for various needs, negotiating contracts on vendors, scheduling, training staff, systems, etc. Show less

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  HH Global

  Mar 2017 - Feb 2018

  Production Services Manager

  ***Contract Ended***Colleen was brought on as an onsite print procurement team member for one of HH Global’s San Diego clients, Petco. Working closely with Petco’s Brand Creative team, Colleen manages vendor pricing processes and project management of corporate branding projects including, but not limited to, direct mail, signage, flyers, circulars, and promotional products. Works with HHG corporate team on processes and procedures. Working directly with business unit managers and project owners, Colleen helps ideate different creative marketing options, project manage design flow through the creative teams, put forth RFQs and obtain competitive quotes from national suppliers, and manage project through to delivery. Utilizes Petco-specific project management software (Workgroups DaVinci) and DAM to help route projects. • Assess project requirements and provide printing/production options; help establish baseline cycle times and budgets for reoccurring project types • Coordinate with agency/production suppliers • Negotiate pricing with production suppliers and ensure realistic production schedules while reducing rush charges• Use of e-procurement system • Implements and uses management information systems • Develops a good understanding of the client’s business and industry sector • Builds relationships with internal clients and manages perceptions and expectations, particularly with regard to production timing and budgets • Resolves customer complaints; Ensures results of the customer satisfaction surveys are acted upon where necessary • Assesses production issues in advance and collaborates with creative team to provide solutions/options • Demonstrates an understanding of the technological direction of the industry and how these advances will benefit the client • Works directly with postage and logistics partners (Pitney Bowes, Fairrington, UPS, etc.) • Attend press checks as needed Show less

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  Petco

  Feb 2018 - Aug 2021

  Manager, Direct Mail & Email Channels

  Manage ongoing implementation of tens of millions direct-to-consumer communications for Petco's brand- & enterprise-level direct mail & email campaigns – driving incremental profit and customer retention while garnering continuous improvement on key performance metrics. Create programs that align with Petco’s overarching multi-channel strategy and work with internal channel teams to formulate targeted content and cohesive customer engagement across all touch points. Help maintain brand consistency, while marketing various products from other brands. Maintained working relationships with ~30 external brands within the Petco VIP program managing & trafficking campaigns. Work directly with Brand Creative, Integrated Marketing, CRM Strategists, Ecomm, and business teams to manage and traffic channel communications. Develop customer targeting/segmentation and offer strategy. Generate test & learns. Develop new workflows and manage activities across multiple teams, both internal and external. Manage multi-million-dollar CRM direct mail budget. Provide functional guidance, direction and mentoring to the CRM Circulation Analysts in performance of their duties and achieving management initiatives. Show less

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  ServiceTitan

  Aug 2021 - now

  Lead end-to-end strategy, development and execution of all demand gen and customer marketing direct mail campaigns for ServiceTitan, Aspire and FieldRoutes that increases market awareness of company products and functionality and generate sales leads. Create memorable, provocative and engaging campaigns that spark interest in our brands. Manage and report on budget, schedule and deliverables of campaigns and coordinate with vendors to execute. Lead all trade publications/associations marketing programs for ServiceTitan, Aspire and FieldRoutes brands. Develop relationships with trade publications for advertising and content placement for thought leadership and lead gen. Help develop webinar content and speakers for thought leadership projects. Establish digital advertising strategies and deploy in trade publications and with partner associations.Co-create and produce the new customer-facing Toolbox Magazine for the ServiceTitan brand. Collaborate across multiple teams to curate content to publish on a quarterly basis to mail to customers. Show less

  • ABM Manager, Performance Marketing

    Oct 2024 - now

  • Manager - Direct Mail, Print & Trade Publications Marketing

    Aug 2021 - Oct 2024