Samudro Seto

Experience

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  The Coca-Cola Company

  Jan 1999 - Aug 2002

  Brand Manager for Sprite

  Increase consumption frequency level by strengthening brand connection with the target market of 16-24 year old by executing relevant and engaging brand activation in Indonesia

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  Reckitt Benckiser

  Jul 2002 - Jul 2004

  Senior Brand Marketing Manager

  Headquartered in England, UK, Reckitt Benckiser is a British multinational consumer goods company which specializes in health, hygiene and home products including: Durex, Dettol and Strepsils. The company has over 35,000 employees and is a constituent of the FTSE 100. Reported to the Country Marketing Manager. ● Drove Tiga Roda brand as the no. 1 mosquito repellant in Indonesia and led with a 60% share in the coil market.● Launched ‘Nyamuk sini Cuma Takut Tiga Roda’ nationwide campaign with TVC, print ads, and retail initiative program and increased purchase consideration of Tiga Roda by 10+ pts. Show less

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  Sony Ericsson

  Jul 2004 - Oct 2011

  Head of Product and Strategic Marketing Partnerships

  Formerly known as Sony Ericsson, as a joint venture between Sony and Ericsson, the company is a multinational telecommunications leader with over 7,000 employees worldwide and operates under Sony (parent company). Reported to the Head of Marketing and was responsible all business and marketing partnerships to drive growth. ● Drove Sony Mobile as the number one Android phone across 3 main operators (Telkomsel, XL Axiata, Indosat) ● Launched Partnership with Telkomsel on launching Xperia Arc generated partnership value of IDR 2 billion and media value of IDR 4.3 billions● Launched an average of 15 Smartphone models/year with multi OS (Symbian 6.0; Windows Mobile 6.5 and Android) which resulted in the sales of 1 million units in a year. Show less

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  HTC

  Jan 2011 - May 2014

  Head of Product Marketing

  Founded in 1997, HTC is a Taiwanese consumer electronics company with over 14,000 employees worldwide. The company is credited with creating the first Android smartphone and is still one of the leading phone manufacturers in the world. Reported to the Director of Product Marketing and was responsible for successful product portfolio management and new initiatives. ● Led a team of 3 marketing and customer service professionals including the Customer Service Manager, Trade Marketing Manager and Junior Product Marketing. ● Acted as brand and product custodian, established credibility and confidence with the Engineering, Customer Support, Channel Marketing and MarCom teams. ● Partnered with leading agencies - Creative Agency. GFK research, and digital agency - to develop traditional and digital marketing plans for an average of 5 new product launches per year, utilizing consumer insights and competitive analysis. ● Led a team of sales, customer service and product specialists to deliver a 6 month Go-to-Market plan for each new model released. Show less

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  Intel Corporation

  Jun 2014 - Sept 2017

  Senior Manager, Market Development

  Headquartered in California, Intel is a multinational technology company and the world’s largest and highest valued semiconductor chip maker based on revenue. With over 100,000 employees worldwide and nearly $60B USD in annual revenues it is one of the leading companies in the world and partners with major computer brands including Apple, Lenovo, HP and Dell. Reported to the MNC Director and was responsible for leading growth for the two largest accounts for Intel - Acer and HP - for consumer and commercial markets. ● Recorded highest shipment sales of 2 in 1 product with Acer Indonesia of 88,000 units in 2015 resulting in Acer becoming the market share leader in Indonesia with 80%+ volume market share. ● Launched the biggest digital marketing campaign between Intel and Acer in 2015 with total funding of USD 800,000 to drive 2 in 1 product Indonesia. “kerja itu main (work is a play)” campaign received global recognition as innovative campaign at Intel 360 Forum in Anaheim, USA. ● Lead and managed a IDR 10 billion digital marketing campaign to execute “HP bend the rule.” The campaign includes: websites enhancement, social media marketing, SEO strategy, content marketing and analytics. Increased volume growth of 2 in 1 to 100%, compared with last year. Show less

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  PT. Bizzy Commerce Indonesia

  Sept 2017 - Mar 2020

  Head Of Commercial for B2B segment

  As a dynamic start-up company, Bizzy provides solution through a comprehensive e-procurement platforms for B2B in Indonesia. As commercial lead I managed group accounts with turnover of IDR 30 billions/quarter. I also lead team of account mangers to manage all aspects of B2B commercial sales.

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  MyAcico Global Indonesia

  Mar 2020 - May 2021

  Vice President Sales Marketing
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  Pradana Logistic

  Aug 2021 - now

  Vice President of Business Development

  Serving B2B clients with reliable and valuable logistics and facility management services. We provide man-power, and security system services, trucking and logistics and HR outsourcing.

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  Esa Unggul University-Cintana Education

  Sept 2024 - now

  Vice Director