Cany Mendonsa

Education

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  Manipal Academy of Higher Education

  2019 - 2022

  Doctor of Philosophy - PhD Behavioral Sciences

  Online impulse buying behavior of consumer triggered by digital marketingOnline marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently." Impulse buy" or" impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered… Show more Online impulse buying behavior of consumer triggered by digital marketingOnline marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently." Impulse buy" or" impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered through quantitative research by breaking down information gathered through an internet-based poll overview. This comprised of 90 consumers who were buying online. This examination additionally talks about the administrative issues, recommendations and suggestions for the future analysts. Show less

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  Manipal Institute of Technology

  2010 - 2014

  Bachelor's degree Mechanical Engineering
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  Manipal University

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