Peter Ririe

Experience

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  General Motors South Africa

  Sept 2003 - Jun 2013

  Accountable for the implementation and project management of Digital Marketing and CRM strategies and initiatives. Planning, coordination and decision making as far as major product launches, national dealer advertising and franchise standards are concerned. The primary emphasis is providing professional support of all web-based applications. This includes the management of the GMSA approved marketing Call Centre. Project involvement is often cross-functional and includes all phases, such as Project Management, user requirements definition, design, specification, testing, user training, documentation, implementation and post-implementation support. Achievements:• Successful deployment of 5 websites including GMSA Corporate Website, Opel, Chevrolet and Isuzu.• Successful deployment of GMSA’s CRM and Database Management System.• Defined, deployed and managed social media channels across all 3 brands (Chevrolet, Opel and Isuzu).• Defined and launched a managed dealer co-op advertising program to allow control of brand message & media costs.• Defined, implemented and managed GMSA’s Certified Used Car program. Show less

  • Marketing Operations Manager

    Jun 2009 - Jun 2013

  • Market Area Manager

    Sept 2003 - May 2009
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  General Motors International

  Apr 2013 - Jun 2015

  CRM and Digital Operations Manager - Africa and Middle East

  The CRM and Digital Marketing Operations Managers are assigned specific markets, with the charge to provide strategic direction as well as hands-on support to accelerate the development of Digital, social marketing and CRM capabilities. Work with GM IT and contracted agencies to form a team assisting markets to develop and implement digital, social and CRM strategic roadmaps and implement foundational capabilities. Achievements: • Defined and implemented digital / social and CRM strategies for major markets including Middle East, Russia, South Africa, Egypt, Kenya and Algeria including the successful deployment of 5 websites and 12 mobile sites. • Assisted in refining and implementing social media strategies, social management and social listening tools in major markets including Russia, South Africa, Egypt, Algeria and Morocco.• Implemented lead Management structures and tools across the entire Dealer Network in major markets. Show less

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  General Motors South Africa

  Jul 2015 - Feb 2018

  Head: Customer Experience Manager and Digital

  Manage and optimize all processes used to track, oversee and organize the customer’s interactions with GMSA, all its brands and the dealer network. This includes strategic, technical and functional support to all stakeholders across all touchpoints (website, digital platforms, social media, social media customer relations, CRM, Call Centre and all departments) ensuring best in-class customer experience and continued customer satisfaction throughout the customer journey.Achievements: • Successfully defined & deployed GMSA wind-down & transition strategy as part of the GM Disinvestment in South Africa.• Successfully deployed CRM tool including Customer 360, database management, lead management & data integration.• Successfully deployed new Isuzu Motors South Africa website with secure, proprietary CMS structure.• Implemented the digital, social and CRM media strategy• Key Projects – defined future mobility plan as part of product planning, including policies and procedures. Show less

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  Venture Diversified Plastics

  May 2018 - Feb 2019

  Consultant: Project Management and Co-ordinator
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  Association of International Certified Professional Accountants

  Mar 2019 - Sept 2019

  Consultant: Specialist Digital Marketing and Communications

  Tasked with developing a digital marketing strategy, including documenting policies and procedures to support their digital transformation which is part of the 2019 business plan.

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  Ariva SA

  Sept 2019 - Dec 2019

  Direct and Digital Manager

  The organisation is entering a new phase in its lifecycle where operational and commercial excellence has become critical for success. The urgency for change has become more heightened amidst increased competitive intensity across all markets in which it operates. This role is pivotal in the overall digital transformation of the company covering digital consumer facing channels, e-commerce, and capitalize on the efficiencies from this digital evolution. As part of the leadership team, the Digital and Direct Manager is also responsible to contribute to the overall strategic goals, to achieve profitable growth and to continuously improve the operational performance. Show less

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  Manage All (Pty) Ltd

  Jun 2021 - now

  Marketing Communications Manager

  The position plays an integral role in the development, execution, and measurement of marketing strategies that increase brand awareness, manage and optimise the customer journey, drive lead generation, and support strategic goals. The role may be expanded once the necessary certifications and training are completed. Build online brand awareness in order to drive sales.